Official statement
Pros and Cons structured data is intended for PRODUCT USERS who summarize their impressions on personal blogs, not for product creators on their product pages. Google can automatically display pros/cons even without structured markup.
17:53
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Official statement from
(3 years ago)
⚠ A more recent statement exists on this topic
Will structured data pros/cons in reviews really change the game in search resul...
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TL;DR
Pros and Cons structured data is not meant for product pages but rather for user reviews on blogs. Google can display this information even without structured data, influencing how products are perceived online.
❓ Frequently Asked Questions
Les données Pros and Cons s'appliquent-elles aux fiches produit ?
Non, elles sont destinées aux avis utilisateurs sur des blogs.
Google peut-il afficher automatiquement ces informations sans balisage ?
Oui, Google peut afficher ces pros/cons même sans données structurées.
Quel est l'impact si on utilise mal ces données structurées ?
Cela peut entraîner l'exclusion des fonctionnalités enrichies dans la recherche.
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