What does Google say about SEO? /
The Crawl & Indexing category compiles all official Google statements regarding how Googlebot discovers, crawls, and indexes web pages. These fundamental processes determine which pages from your website will be included in Google's index and potentially appear in search results. This section addresses critical technical mechanisms: crawl budget management to optimize allocated resources, strategic implementation of robots.txt files to control content access, noindex directives for page exclusion, XML sitemap configuration to enhance discoverability, along with JavaScript rendering challenges and canonical URL implementation. Google's official positions on these topics are essential for SEO professionals as they help avoid technical blocking issues, accelerate new content indexation, and prevent unintentional deindexing. Understanding Google's crawling and indexing processes forms the foundation of any effective search engine optimization strategy, directly impacting organic visibility and SERP performance. Whether troubleshooting indexation problems, optimizing crawl efficiency for large websites, or ensuring proper URL canonicalization, these official guidelines provide authoritative answers to complex technical SEO questions that shape modern web presence and discoverability.
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★★★ Does Google Really Never Index a Single Image Without a Hosting Page?
Google never indexes a single image on its own. An image must be hosted on an HTML page or a PDF to be indexed. Google indexes the hosting page first, then the image on that page. Isolated images in a...
Gary Illyes Sep 08, 2022
★★★ Do you really need to publish every day to improve your Google SEO?
Publishing daily or at a specific frequency doesn't help you rank better in Google search results. However, the more pages you have in Google's index, the more your content can appear in search result...
Gary Illyes Sep 07, 2022
★★★ Can you really launch two nearly identical websites without risking a Google penalty?
There is no penalty or manual action for having two nearly identical websites. However, if the URLs and content are identical, Google's systems may choose one page as canonical and focus on it for cra...
John Mueller Sep 07, 2022
★★★ Do images really consume your crawl budget at the expense of your strategic pages?
Googlebot and its variants (Images, etc.) share a single crawl budget. If you have many images, Googlebot Images can use a portion of the budget that could have been used by Googlebot. This is not a c...
Gary Illyes Sep 07, 2022
★★ Is it really a mistake to combine noindex and canonical on the same page?
Using noindex and rel=canonical together creates an undefined situation because noindex asks to remove everything while canonical suggests that everything should be transferred. Google's systems will ...
John Mueller Sep 07, 2022
★★ Are structured video data really just about getting your content indexed?
Even if a video is indexed, it's still worthwhile to add structured data. This helps Google better understand the video (topic, title, statistics) and can make your videos eligible for other features ...
Lizzi Sassman Sep 07, 2022
★★★ How Does Google Crawl Your Site by Sections and Why Are Some Areas Explored More Often Than Others?
Gary Illyes explained during a recent "Search Off the Record" podcast that Google can analyze certain parts or sections of sites and thus crawl certain areas more frequently while visiting others less...
Gary Illyes Sep 05, 2022
★★ Is it true that Google overlooks your redirects for the canonical version?
Google automatically tries to normalize pages among various variations. If Google deems a page useful, it might be considered canonical even if a redirect is present. This is a normal phenomenon....
Google Sep 01, 2022
★★★ How can you effectively manage robots.txt and noindex for Google?
If a page is blocked by robots.txt but needs to be unblocked for noindex: first unblock robots.txt as instructed, allow Google to crawl and see the noindex, then block it again if necessary. The most ...
Google Sep 01, 2022
★★ Are indexed redirect pages really a concern for your SEO?
If redirect pages (like external login pages) are indexed, there is usually no particular problem. There's no need to worry excessively. The URL removal tool is not recommended in this scenario....
Google Sep 01, 2022
★★★ Does Googlebot actually crawl your site's internal search engine to discover content?
Google generally does not enter search terms in a site's internal search bar to discover new pages. Products accessible only through internal search may not be indexed....
Alan Kent Aug 29, 2022
★★★ Can Merchant Center really boost the crawl of your product listings?
Creating a Merchant Center product feed helps Google discover all product pages on your website. The URLs of product pages are shared with Googlebot to be potentially used as starting points for crawl...
Alan Kent Aug 29, 2022
★★★ Should You Index Comment Pages to Improve Your SEO Rankings?
John Mueller explained on Twitter that it's better not to index pages that would only contain comments, whether on a blog, product page, or elsewhere. However, high-quality comments beneath editorial ...
John Mueller Aug 29, 2022
★★★ Why does Google trust Merchant Center feeds over regular crawling for your product data?
Data extracted from Merchant Center feeds is more reliable than data extracted by Googlebot through page crawling, because feeds are designed to be read by machines....
Alan Kent Aug 29, 2022
★★ Should you use Google's URL inspection tool or the site: operator to verify indexation?
To verify whether a product page is indexed, use the URL inspection tool in Search Console or perform a search with the site:URL operator to search for that specific URL....
Alan Kent Aug 29, 2022
★★★ Does a new section inherit its crawl budget from your main site's quality?
When you launch a new section (like /blog), Google infers initial crawl signals from the main site. If the main site has strong quality signals (backlinks, popularity), the new section will benefit fr...
Martin Splitt Aug 25, 2022
★★★ Are HTTP 503 and 429 status codes really killing your crawl budget?
HTTP status codes 503 and 429, as well as slow response times, signal to Googlebot that the server cannot handle the load. Googlebot will then slow down its crawl and the allocated budget will decreas...
Martin Splitt Aug 25, 2022
★★ Is crawl budget a concept invented by Google or by SEO professionals?
For a long time, Google claimed it didn't have a concept of crawl budget. Following discussions within the SEO community, Google created a definition by working with several internal teams to map exis...
Gary Illyes Aug 25, 2022
★★ Are POST requests really eating up your crawl budget?
POST requests cannot be cached by Google, unlike GET requests. If your pages make POST requests to APIs, they will consume more crawl budget with each crawl because they cannot benefit from caching....
Martin Splitt Aug 25, 2022
★★★ Should you really be concerned about crawl budget for your website?
The vast majority of websites (over 90%) don't need to worry about crawl budget. It's a rare problem that only affects very large sites or sites with specific needs....
Gary Illyes Aug 25, 2022
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