What does Google say about SEO?

Search through official Google statements about search engine optimization

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8677 statement(s) found
Is hreflang distorting your indexation reports in Search Console?
Gary Illyes Jun 22, 2023 ★★
With hreflang, when multiple regional versions have quasi-identical content (ex: Germany, Austria, Switzerland with the same language), Google may canonicalize toward a single version. Reporting in Search Console then uses this canonical, which can w...
Content Crawl & Indexing AI & SEO Search Console International SEO
Why will your 'site under construction' pages never get indexed by Google?
Gary Illyes Jun 22, 2023 ★★
Generic 'site under construction' pages automatically created by hosting providers for newly purchased domains are typically detected by Google's soft error system and will not be indexed, because they do not constitute real content.
Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name
Why do some pages get indexed in seconds while others never appear in Google at all?
Gary Illyes Jun 22, 2023 ★★★
Indexing time varies enormously depending on the interest and popularity of the content. For a viral event with numerous backlinks (like Eurovision), indexing can happen in seconds. For isolated content with no apparent interest, it can take indefini...
Content Crawl & Indexing AI & SEO Links & Backlinks
Can Google still index the entire web?
Gary Illyes Jun 22, 2023 ★★★
The internet has reached a size where it is no longer possible to index it in its entirety, even with considerable resources. Search engines must make choices and prioritize the most relevant and highest quality content. Expectations regarding indexa...
Content Crawl & Indexing AI & SEO
Does Google really impose an indexation quota on your website?
Gary Illyes Jun 22, 2023 ★★★
Google does not apply an indexation quota per site. A single site can have different types of content indexed simultaneously. However, Google may choose not to index certain pages to make room for new, more relevant content across the entire web.
Domain Age & History Content Crawl & Indexing AI & SEO
Should you really be using Google Search Console's 'Request indexing' button?
Gary Illyes Jun 22, 2023 ★★
For a normally well-built website, it is generally not necessary to use the 'Request indexing' feature in Search Console. This feature is mainly useful for testing whether a page can be indexed, detecting errors, or for urgent cases like breaking new...
Domain Age & History Crawl & Indexing AI & SEO Search Console
What can you really do with the site: operator beyond just checking indexation?
Gary Illyes Jun 22, 2023 ★★
The 'site:' operator is useful for searching unwanted keywords on your site (spam, injected content), finding localized versions of pages, or checking which images are indexed. Google Alerts can also be used to quickly detect unwanted content on your...
Domain Age & History Content Crawl & Indexing Images & Videos JavaScript & Technical SEO Penalties & Spam Local Search
Is your site missing from Google because of indexation issues or poor ranking?
John Mueller Jun 22, 2023 ★★★
It is important to distinguish between indexation problems and ranking problems. A site may not appear in search results because it is not indexed or simply because it does not rank well. Search Console allows you to verify this difference and unders...
Crawl & Indexing Search Console
Why does Google really push Search Console as the gold standard for indexation diagnostics?
Gary Illyes Jun 22, 2023 ★★★
Google strongly recommends using Search Console rather than other methods to understand indexation problems. The tool allows you to see how many pages are indexed and where Google discovered them, at both the site level and for individual pages.
Domain Age & History Crawl & Indexing AI & SEO Search Console
Does Google's URL Inspection Tool really replace manual indexation testing?
Gary Illyes Jun 22, 2023 ★★★
The URL inspection tool in Search Console allows you to check in near real-time whether an individual page is indexed, submit a URL for indexation, and test whether Google can index that page. It's particularly useful for testing purposes.
Domain Age & History Crawl & Indexing Domain Name Search Console
Is Google's Search Console indexation report really enough to diagnose all your indexation problems?
John Mueller Jun 22, 2023 ★★★
Search Console offers a page indexation report that indicates how many pages are indexed and, most importantly, the reasons why certain pages are not. It's a good starting point to get an overall view before analyzing individual cases.
Domain Age & History Crawl & Indexing AI & SEO JavaScript & Technical SEO Search Console
Does Google really prioritize indexing the homepage first on brand new sites?
Gary Illyes Jun 22, 2023 ★★★
Google's systems are designed to crawl and index the homepage (domain.com) as a priority, especially for new sites. If the homepage is not indexed, this usually indicates a significant technical problem.
Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name
Why isn't your new website's homepage getting indexed by Google?
Gary Illyes Jun 22, 2023 ★★★
When a new website fails to get its homepage indexed, it's almost always due to a technical problem. Google cannot evaluate content quality before it has crawled and indexed at least a few pages, so the absence of homepage indexation indicates a tech...
Domain Age & History Content Crawl & Indexing AI & SEO
Does deleting old content really boost your new pages' indexation speed?
Gary Illyes Jun 22, 2023 ★★
It is not necessary to delete old content (even irrelevant content) to improve the indexation of new content. Google does not have an indexation quota per site. Old and new content can coexist without one harming the other.
Domain Age & History Content Crawl & Indexing AI & SEO
Is the site: operator truly reliable for measuring your website's indexation?
Gary Illyes Jun 22, 2023 ★★★
The 'site:' command in Google Search does not display all indexed pages on a site, only a selection. It is not technically feasible to list all pages using this operator. To obtain the total number of indexed pages, you must use Search Console.
Domain Age & History Content Crawl & Indexing AI & SEO Search Console
Should You Implement HTTP 103 Early Hints to Improve Your SEO?
Gary Illyes Jun 20, 2023 ★★★
On LinkedIn, Gary Illyes clarified how Google handles 103 Early Hints responses in HTTP headers: "HTTP 103 should be handled gracefully by Googlebot. If the server response is formatted as described in the experimental standard, Googlebot will ignore...
Domain Age & History Crawl & Indexing HTTPS & Security AI & SEO Links & Backlinks Social Media
Should You Worry About Backlinks from Foreign Language Websites?
John Mueller Jun 20, 2023 ★★★
During a conversation with an internet user, John Mueller indicated that receiving links from non-English sites on an English-language site could be beneficial in terms of rankings... provided they are not PBNs (Private Blog Networks), which Google c...
Content AI & SEO JavaScript & Technical SEO Links & Backlinks Penalties & Spam International SEO
Should You Abandon Google Business Profile for Google Merchant Center for Your Products?
Google Jun 20, 2023 ★★★
To silence the rumors about the potential disappearance of products from Google Business Profile (GBP) following an email promoting the Merchant Center service, Ginny Marvin from the Google AdsLiaison account indicated on Twitter that products would ...
Domain Age & History E-commerce AI & SEO JavaScript & Technical SEO Pagination & Structure Social Media
Why doesn't Google cache certain pages on your website?
John Mueller Jun 20, 2023 ★★
Some pages are not cached due to Google's infrastructure system design choices. This does not mean there is a problem with the indexation of these pages.
Domain Age & History Crawl & Indexing AI & SEO Pagination & Structure Web Performance
Should you worry if Google isn't caching your pages?
John Mueller Jun 20, 2023 ★★★
The simple fact that a page is not being cached does not mean there is a problem with that page's indexation. Cache is not required for SEO.
Domain Age & History Crawl & Indexing AI & SEO Web Performance
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