What does Google say about SEO?

Search through official Google statements about search engine optimization

Recent searches requetes de marque crise economique signaux conflictuels url bloquees ctr serps cache rendu url multilingues signal pertinence
15418 statement(s) found
How can you effectively use the DMCA process to safeguard your SEO content?
Google Jun 27, 2024 ★★
In the event of a copyright infringement in Google search results, there is a DMCA process to request removal, but this is a legal process that must be carried out with legal experts.
AI & SEO
Why doesn’t the canonical tag guarantee indexing?
Google Jun 27, 2024 ★★★
While the canonical tag helps identify the correct URL, it does not guarantee the indexing of the page. Indexing depends on many other factors, including the quality of the page.
Domain Age & History Crawl & Indexing AI & SEO Domain Name
Should you prioritize user experience in SEO for outdated content?
Google Jun 27, 2024 ★★★
To decide between rewriting old content or creating a new URL, Google advises thinking first about users. If users are accessing old versions or searching by version number, rewriting content would prevent them from finding the information they seek.
Domain Age & History Content AI & SEO Domain Name
Why is the URL Inspection Tool essential for JavaScript SEO rendering?
Google Jun 27, 2024 ★★★
For content loaded via asynchronous JavaScript, use the URL Inspection Tool in Search Console to verify how Googlebot actually sees your site, whether in HTML or through screenshots.
Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name Search Console
How does Search Console make it easier to understand page rendering?
Google Jun 27, 2024 ★★
When content display methods are complex, testing with Search Console and general tools helps understand the status and how Google views the pages.
Domain Age & History Content AI & SEO Search Console
Why Should a Sudden Spike in Googlebot Crawling Worry You Rather Than Please You?
Gary Illyes Jun 25, 2024 ★★★
In a LinkedIn post, Gary Illyes explained that sudden spikes in Googlebot activity could indicate a problem. The most common first reason is the presence of infinite spaces (calendar pages, infinitely filterable product lists) that can overload the b...
Domain Age & History Crawl & Indexing E-commerce AI & SEO JavaScript & Technical SEO Links & Backlinks Mobile SEO Social Media Search Console
Why Doesn't Google Always Rank Your Original Content First?
John Mueller Jun 25, 2024 ★★
In the latest edition of SEO Google Office Hours, John Mueller explained that search results don't always display the original source of content. When content is syndicated or republished on other platforms, these platforms may appear in search resul...
Content Crawl & Indexing AI & SEO Images & Videos
Why does Google discover your pages without indexing them?
Martin Splitt Jun 25, 2024 ★★★
Google can discover pages on a website without necessarily indexing them. The series offers tips for understanding and resolving this common situation.
Domain Age & History Crawl & Indexing AI & SEO
Is mastering Googlebot's crawl process becoming essential for your SEO success?
Martin Splitt Jun 25, 2024 ★★
Google recommends website owners understand how Googlebot explores their website to better optimize their presence in search results.
Crawl & Indexing AI & SEO
What are Google's official recommendations for accelerating image loading on your website?
Martin Splitt Jun 25, 2024 ★★
Google provides practical tips and advice for optimizing image loading speed on a website, which helps improve performance and user experience.
Domain Age & History Images & Videos Web Performance Search Console
Should You Still Optimize Your Desktop Site in the Mobile-First Era?
John Mueller Jun 18, 2024 ★★★
Following the transition to mobile-first indexing, John Mueller wanted to provide some clarifications by emphasizing that while Google now focuses on indexing mobile versions of websites, it remains crucial to maintain optimized desktop versions. He ...
Content Crawl & Indexing AI & SEO Mobile SEO
Should you really keep your XML sitemap lastmod dates up to date?
Gary Illyes Jun 18, 2024 ★★★
Gary Illyes explained that the "lastmod" signal present in sitemaps is treated in a binary fashion. In other words, Google either fully trusts it or ignores it.
Domain Age & History Crawl & Indexing AI & SEO Search Console
Should You Really Block Action URLs in Your Robots.txt File?
Gary Illyes Jun 18, 2024 ★★★
Gary Illyes reminded us of the importance of using the robots.txt file to block action URLs such as "add to cart" or "add to wishlist." This prevents crawlers from wasting server resources by accessing URLs that are unnecessary for indexing.
Crawl & Indexing AI & SEO Domain Name PDF & Files
Can Your Site Really Recover from a Helpful Content Update Penalty?
Danny Sullivan Jun 18, 2024 ★★★
Danny Sullivan indicated that sites impacted by the Helpful Content Update could potentially recover during an upcoming Core Update, whose timing remains unknown, provided they have improved by focusing on content that is genuinely useful to users.
Algorithms Content AI & SEO
Should You Really Check Every AI Translation Before Indexing?
John Mueller Jun 18, 2024 ★★★
John Mueller advised evaluating the quality of AI-translated content before seeking to have it indexed. He specifically indicated that these translations must be tailored to users and go beyond a simple translation of words and sentences.
Content Crawl & Indexing AI & SEO International SEO
Should you really block AI-generated automatic translations from your site with noindex?
Google Jun 13, 2024 ★★★
There is no special markup to signal automatic translations. If automatically translated pages are of good quality and useful to users, their indexation is not problematic. Otherwise, use the noindex tag to prevent their indexation.
Domain Age & History Crawl & Indexing AI & SEO International SEO
Are site: searches polluting your Search Console data?
Gary Illyes Jun 13, 2024 ★★
Search Console data includes results from searches performed with the site: operator.
Search Console
Why Is Google Telling You to Ignore Your PageSpeed Insights Scores?
Google Jun 13, 2024 ★★★
PageSpeed Insights uses lab tests that can vary. It is recommended to focus on field data based on real user experience rather than on individual measurements that fluctuate.
Domain Age & History AI & SEO Web Performance
Should you really stop obsessing over Core Web Vitals optimization?
Google Jun 13, 2024 ★★★
While Google uses Core Web Vitals, they're only one aspect among many others. Don't excessively focus on small changes in these metrics, but instead use them to identify improvement opportunities and monitor unexpected changes.
AI & SEO Web Performance
Should you really worry about buying an expired domain?
Gary Illyes Jun 13, 2024 ★★
Buying a previously owned domain should not cause any issues. Simply publish high-quality content and wait for indexing. Use Search Console to monitor and correct any potential errors.
Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name Search Console
🔔

Get real-time analysis of the latest Google SEO declarations

Be the first to know every time a new official Google statement drops — with full expert analysis.

No spam. Unsubscribe in one click.