What does Google say about SEO?

Search through official Google statements about search engine optimization

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8323 statement(s) found
Should you really cross Search Console and Google Analytics data to optimize your SEO strategy?
Cherry Prommawin Jan 29, 2025 ★★★
Despite data differences, both tools are extremely valuable for providing a holistic view of your site's performance. Each tool is powerful on its own and offers information the other doesn't have, so using both together is worthwhile.
AI & SEO JavaScript & Technical SEO Web Performance Search Console
Should You Dynamically Modify Your robots.txt to Control Server Load?
John Mueller Jan 28, 2025 ★★★
John Mueller strongly advises against modifying the robots.txt file dynamically several times a day. He explains that this is not effective, as Google caches this file for approximately 24 hours. This recommendation follows a question from a technici...
Content Crawl & Indexing AI & SEO PDF & Files Web Performance
Should You Really Care About Word Count for SEO?
John Mueller Jan 28, 2025 ★★
John Mueller reacted to screenshots showing different SEO tools counting words differently on the same web page. He pointed out on Bluesky that this clearly demonstrates why word counting in itself makes little sense.
Domain Age & History Content Pagination & Structure
Can SEO really hurt your website instead of helping it?
John Mueller Jan 28, 2025 ★★
John Mueller has suggested that implementing certain SEO techniques could sometimes cause more harm than good for a website. He even goes so far as to imply that, in some cases, doing nothing would be preferable!
Content AI & SEO
Can Google Core Updates Actually Change Your Site Name in Search Results?
John Mueller Jan 14, 2025 ★★★
On Bluesky, John Mueller clarified that Core Updates, meaning the main algorithm updates, should not impact the display or change of site names in search results. This response followed a user who indicated that their company name had changed, then b...
Algorithms Domain Age & History Content AI & SEO Links & Backlinks
Should You Stop Optimizing URLs for SEO in 2024?
John Mueller Jan 14, 2025 ★★★
On Bluesky, John Mueller recently confirmed that the URL alone provides only a minimal signal to search engines. According to him, what really matters is the content and all the other factors that provide strong signals. He illustrates his point by e...
Content AI & SEO JavaScript & Technical SEO Domain Name Pagination & Structure
Do You Really Need to Fix Every 404 Error Detected in Search Console?
John Mueller Jan 14, 2025 ★★★
John Mueller has provided clarification on the validation process in Search Console, particularly regarding the management of 404 errors and redirects during site migrations. He notably explained that the "mark as fixed" option primarily serves to tr...
Domain Age & History Content AI & SEO Links & Backlinks Redirects Search Console
Should You Really Worry About a Massive Loss of Backlinks for Your SEO?
John Mueller Jan 14, 2025 ★★
When asked about the impact of a sudden and massive loss of backlinks on a site's ranking, John Mueller responded that SEO experts often tend to overestimate the importance of links. He suggested that, in many cases, these fluctuations can be attribu...
Content AI & SEO Links & Backlinks
Why is Google finally giving you hourly performance data in Search Console?
John Mueller Jan 14, 2025 ★★★
Search Console now offers hourly data for the last 24 hours in the performance report. This allows you to track your site's popularity on Google in near real-time and monitor changes hour by hour.
AI & SEO Web Performance Search Console
Why does Google set the crawl alert threshold at 5% in Search Console?
John Mueller Jan 14, 2025 ★★
Search Console recommendations flag measurable site-wide crawl issues with a threshold currently set at 5%, allowing detection of temporary server problems. These recommendations will continue to be refined.
Crawl & Indexing AI & SEO Search Console
Is Google really phasing out the term 'webmaster' from Search Console?
John Mueller Jan 14, 2025 ★
Google has recently modernized the design of emails sent through Search Console to make them more unified and contemporary. Wording is being updated, particularly to phase out the term 'webmaster' which is no longer commonly used.
AI & SEO Redirects Search Console
Why is Google deploying two separate core updates at the same time?
John Mueller Jan 14, 2025 ★★★
The search quality team has recently launched two core updates affecting different components of Google Search. These updates address various parts considered to be part of Google Search's 'core.'
Algorithms AI & SEO
Does Google's new website abuse policy actually change the rules of the SEO game?
John Mueller Jan 14, 2025 ★★
Google has updated its website abuse policy and added more specific details in the official documentation.
AI & SEO PDF & Files
What exactly is a Google spam update and how can you effectively protect your site from it?
John Mueller Jan 14, 2025 ★★★
Google has launched a spam update. These types of updates are announced on the Search Status dashboard, with RSS feeds available to subscribe and be informed first.
Algorithms JavaScript & Technical SEO Pagination & Structure Penalties & Spam
Should you remove Sitelink Search Box structured data now that Google ignores it?
John Mueller Jan 14, 2025 ★★
Google has removed the search box for sitelinks and no longer uses its structured data. It is not necessary to remove these structured data from your pages following this change.
Domain Age & History AI & SEO Links & Backlinks
Why do 84% of websites actually have a robots.txt file?
John Mueller Jan 14, 2025 ★
According to the Web Almanac published by industry experts and Google employees, based on the HTTP Archive, nearly 84% of websites have a robots.txt file.
Crawl & Indexing HTTPS & Security PDF & Files
Should you really monitor new Search Console recommendations to avoid indexation penalties?
John Mueller Jan 14, 2025 ★★★
The Search Console recommendations feature is now accessible to all sites that have recommendations to display. It includes a check of your homepage indexation status (requiring domain-level verification) and alerts about site-wide crawl issues.
Domain Age & History Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name Local Search Search Console
Is your crawl budget being wasted? Here's what Google just revealed about how Googlebot really explores your pages
John Mueller Jan 14, 2025 ★★★
Gary Illyes and Martin Splitt have published comprehensive blog articles on crawling, explaining how and why Googlebot explores websites, the role of HTTP caching, and insights on faceted navigation. These resources are designed for professionals see...
Content Crawl & Indexing Discover & News HTTPS & Security AI & SEO Pagination & Structure Web Performance
Is Client-Side Rendering really putting your indexation at risk?
Martin Splitt Jan 08, 2025 ★★★
Client-Side Rendering (CSR) presents a major SEO risk: if something goes wrong during transmission, search engines like Google Search cannot see the content and therefore cannot index it.
Content Crawl & Indexing JavaScript & Technical SEO Links & Backlinks
Why does content visibility actually determine whether Google will index your pages?
Martin Splitt Jan 08, 2025 ★★★
If Google Search and other search engines cannot see a page's content, they cannot index it. Content visibility is a prerequisite for indexation.
Domain Age & History Content Crawl & Indexing AI & SEO
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