What does Google say about SEO?

How essential is Google My Business for the local SEO of physical stores?

Google Feb 24, 2022 ★★

If you have a physical store like a clothing boutique, by registering your location on Google My Business, thousands of people will easily be able to find you on Google Maps and Google Search.

Local Search

How does having your own website enhance your SEO strategy?

Google Feb 24, 2022 ★★★

Having your own website allows you to expand your business further, reinforce your brand, and increase your online credibility and legitimacy. Customizing your website enables you to best represent your company, much like decorating a storefront.

Domain Age & History

Should you really be using multiple channels in SEO?

Google Feb 24, 2022 ★★

Among the various options available, there's no need to limit yourself to just one. It's possible to use multiple channels at the same time, as long as they are in sync with your marketing and brand strategy.

AI & SEO

Why is updating your website's content crucial for SEO?

Google Feb 24, 2022 ★★

If you already have a website, remember to update both the content and the technology. Just like a physical store, updates are necessary for new products, events, and promotional information.

Content E-commerce AI & SEO

How can the Basic Search Visibility Checklist supercharge your SEO?

Google Feb 24, 2022 ★★★

Google recommends reviewing the Basic Search Visibility Checklist to identify the factors that enable your website to be more easily found on Google Search. The link is available in the video description.

Links & Backlinks

Is it really crucial to ensure your website is compatible with search engines?

Google Feb 24, 2022 ★★★

It is important for your website to be compatible with search engines. This way, search engines can recognize it and users can find it more easily.

AI & SEO

Can server geographic distance really hurt your Page Experience ranking?

John Mueller Feb 23, 2022 ★★★

If the speed slowdown caused by the geographic distance of the server is significant, it can influence the site's speed and Page Experience ranking factor.

Domain Age & History Web Performance

Are Multi-Server CDNs Really Risk-Free for SEO?

John Mueller Feb 23, 2022 ★★

Using servers in multiple different locations, as content delivery networks (CDNs) do, is an acceptable configuration for Google. Some hosting platforms may already be doing this automatically.

Content AI & SEO Pagination & Structure Local Search International SEO

Does Google really slow down crawling when you change hosting providers?

John Mueller Feb 23, 2022 ★★★

When you change hosting, Google's systems automatically slow down crawling as a precaution to avoid any issues. This slowdown is temporary: once the systems detect that increasing speed doesn't cause problems, crawling speeds up again.

Crawl & Indexing AI & SEO Web Performance

Does hosting migration always slow down Google's crawl?

John Mueller Feb 23, 2022 ★★

Crawl slowdown during a hosting change is independent of the type of change being made. Whether you switch to a local provider or relocate to another country, Google's behavior remains the same.

Crawl & Indexing Local Search

Does your server's geographic location really slow down your website's loading speed?

John Mueller Feb 23, 2022 ★★

Significant geographic distances of your server can affect the website's loading speed for users. Due to physics and computer networking, it takes more time to reach a distant server.

AI & SEO Web Performance

Does your server location really impact local search rankings?

John Mueller Feb 23, 2022 ★★★

The geographical location of your server is not used by Google for geo-targeting. To target users in a specific country, you must use either a country-code top-level domain (ccTLD) or the appropriate parameter in Google Search Console.

Domain Age & History AI & SEO JavaScript & Technical SEO Domain Name Local Search Search Console International SEO

Do Core Web Vitals Really Influence Your Pages' Indexing?

John Mueller Feb 21, 2022 ★★★

John Mueller explained during a webmaster hangout that having a good Core Web Vitals "score" (web performance, page loading time) didn't necessarily help a page get better indexed by the search engine: "Essentially, Core Web Vitals (...) don't play a...

Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Web Performance Local Search Search Console

Do EMD (Exact Match Domain) Names Still Provide an SEO Advantage in 2024?

John Mueller Feb 21, 2022 ★★★

John Mueller indicated on Reddit that domain names containing keywords (known by the acronym EMD for Exact Match Domain) did not provide any specific SEO bonus, even if this domain name is contained in a link anchor: "Google knows how to differentiat...

Algorithms Domain Age & History Content AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name

Why Are 15% of Google Searches Completely New Every Single Day?

Google Feb 21, 2022 ★★★

For a very long time (since 2013), Google has indicated that each day, the search engine's algorithm processes 15% of completely new queries that it had never detected before. One might have thought that this statistic would have evolved over time, b...

Algorithms Domain Age & History AI & SEO Social Media

Does Google really count every single visible link pointing to your site in Search Console?

John Mueller Feb 18, 2022 ★★

Google Search Console accounts for all elements containing a link to your site: images in image packs, local ads, and 'People Also Ask' blocks that display a link to your website.

Domain Age & History Featured Snippets & SERP Images & Videos Links & Backlinks Local Search Search Console

Does E-A-T Really Impact Google Rankings, or Is It Just a Myth?

John Mueller Feb 18, 2022 ★★★

There is no direct E-A-T score. Google uses these criteria in the Quality Rater Guidelines, and Search Quality teams work to understand these aspects algorithmically, but it remains a fuzzy and indirect area.

Algorithms Content AI & SEO JavaScript & Technical SEO Domain Name

Do unlinked brand mentions really boost your SEO rankings?

John Mueller Feb 18, 2022 ★★★

Google does not attempt to identify where your brand is mentioned without a link. This is good for users, but you shouldn't assume there's an SEO factor based on these mentions.

AI & SEO Links & Backlinks

Do user comments really improve your Google rankings?

John Mueller Feb 18, 2022 ★★

User comments are useful because they describe the page in their own words. This provides more information about how to display the page in search results and helps the content be found through different searches.

Domain Age & History Content AI & SEO Local Search

Do premium SSL certificates really impact Google rankings?

John Mueller Feb 18, 2022 ★★★

There is no difference between SSL certificate types for SEO. Free certificates are perfectly acceptable. Google only verifies whether the certificate is valid or not.

HTTPS & Security AI & SEO Pagination & Structure