What does Google say about SEO?

Are mobile and desktop content gaps killing your e-commerce SEO performance?

Alan Kent Jun 02, 2022 ★★

Content and feature differences can be particularly disruptive for shoppers visiting from different devices. You must maintain consistency between both versions.

Content AI & SEO Mobile SEO

Is responsive web design really still the best strategy for cross-device SEO?

Alan Kent Jun 02, 2022 ★★

Responsive web design uses techniques like CSS media queries to change the layout according to display width. This makes it easier to deliver consistent experiences across all devices and can reduce development costs.

Domain Age & History Content AI & SEO Mobile SEO

Is infinite scrolling really killing the crawlability of your product pages?

Alan Kent Jun 02, 2022 ★★★

User experiences like infinite scrolling and 'load more' buttons are popular on mobile but can cause crawling issues because the full page content is not loaded by default, preventing Google from finding all the content.

Domain Age & History Content Crawl & Indexing AI & SEO Mobile SEO

Should you really ignore daily fluctuations in Search Console?

John Mueller May 26, 2022 ★★★

Small daily variations in Search Console graphs are completely normal for all websites. Numbers can go up or down slightly without indicating a problem. You shouldn't worry about these minor changes.

AI & SEO Search Console

Can crawl speed fluctuations really change what gets indexed on your site?

John Mueller May 26, 2022 ★★

If crawling from a data center is slightly faster than usual, it can cause changes in the content available for indexation and, consequently, in the content displayed in search results.

Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Web Performance

Do social signals really impact your Google rankings?

John Mueller May 26, 2022 ★★

A relevant post on social media that suddenly becomes important can cause Google's systems to focus more closely on that content, which can trigger fluctuations in your Search Console graphs.

Domain Age & History Content AI & SEO Social Media Search Console

Should you really stop checking your daily SEO rankings?

John Mueller May 26, 2022 ★★★

You should monitor trends rather than daily variations. If a graph evolves continuously in one direction over several weeks, it's often a sign of larger and more significant changes.

AI & SEO

Should you really be concerned about sudden spikes in Google Search Console?

John Mueller May 26, 2022 ★★★

When graphs change significantly over a short period, it can be a sign of serious change. Even if it's potentially positive, it is recommended to verify what happened.

Should you really panic at every ranking fluctuation?

John Mueller May 26, 2022 ★★★

Small fluctuations over time are completely normal and are not a sign of problems. You should instead monitor broader trends and sudden, significant changes.

AI & SEO

Why can tiny SEO changes trigger unpredictable effects across your Google rankings?

John Mueller May 26, 2022 ★★

Google Search includes numerous incredibly complex and interconnected systems. Small changes on one side can have surprisingly visible effects elsewhere. These changes tend to balance out globally, but remain perceptible on individual site sections.

AI & SEO

Should You Really Worry About Toxic Links Flagged by SEO Tools?

John Mueller May 23, 2022 ★★★

John Mueller responded on Reddit to a question about toxic links that a website might receive (and that certain tools detect and flag) and explained that there was nothing to worry about, and basically that Google ignored them.

Content AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name Search Console

Do individual Google employee opinions on Web3 actually represent the search engine's official stance?

Gary Illyes May 19, 2022 ★★★

Gary Illyes explicitly clarifies that the episode does not present Google's official position on Web3, but rather the personal reflections of the participants. These are individual opinions, not official statements about search engine optimization.

AI & SEO

Is Google really just a neutral guide to the web, or does it control what you see?

Alan Kent May 19, 2022 ★★

Alan Kent explains that from the beginning, web servers have been distributed around the world. Google Search helps users find this content without hosting it itself. Google's role is to direct users toward content available on the decentralized web.

Content AI & SEO

Are private community contents really invisible to Google?

Alan Kent May 19, 2022 ★★★

Alan Kent emphasizes that private communities like Discord are not public and cannot be crawled by search engines. Content that is not on the open web cannot be found through traditional search.

Content AI & SEO

Should content creators really have full control over what Google indexes?

Alan Kent May 19, 2022 ★★★

Alan Kent argues that content creators should have control over what is made available to search engines. It's up to the creator to decide which content to share publicly and at what community level, because they own their content.

Domain Age & History Content AI & SEO Social Media

Why can't Google index content without a crawlable URL?

Gary Illyes May 19, 2022 ★★

Gary Illyes and Martin Splitt discuss how Google's traditional crawl, indexation, and serving model is based on discovering resources through URLs. Content that does not exist in the form of crawlable URLs, such as applications based on data URLs, is...

Content Crawl & Indexing AI & SEO Domain Name

Is Google abandoning traditional crawling to index social web content?

Martin Splitt May 19, 2022 ★★

Martin Splitt explains that to adapt to the future of the web, search engines will potentially need to move away from the traditional crawl-index-serve model and find ways to integrate where people exchange information, whether on social platforms, p...

Content Crawl & Indexing AI & SEO Social Media

Is JavaScript Really Hurting Your Site's SEO Performance?

Alan Kent May 17, 2022 ★★★

JavaScript is a common source of performance problems on websites. Although it allows for creating richer user experiences, we must monitor its impact on site performance.

JavaScript & Technical SEO Web Performance Search Console

Is excessive JavaScript fragmentation killing your SEO performance?

Alan Kent May 17, 2022 ★★★

The number of JavaScript files can increase rapidly if each UI component lives in a separate file. There are overheads per downloaded file, especially for sites using HTTP/1. It is recommended to consolidate files.

HTTPS & Security JavaScript & Technical SEO PDF & Files

Does bundling your JavaScript files really boost your SEO rankings?

Alan Kent May 17, 2022 ★★

If you have many small JavaScript files, it's more efficient to merge them into a single larger file or a few files that can be downloaded in parallel. Tools like Webpack can simplify this bundling process.

Images & Videos JavaScript & Technical SEO PDF & Files Web Performance Search Console