Martin Splitt

★★★ Should you serve meta tags server-side or accept that they might be changed by JavaScript?

It is recommended to always render meta tags consistently before JavaScript intervention, or at minimum to omit them if the server version and the JavaScript-rendered version cannot be consistent....

Dec 10, 2020 ⚡ Analysis available

★★★ Does Google really render your pages before indexing them almost every time?

In nearly 100% of cases, the process is: crawl, then render, then indexing. Except for multiple rendering failures or specific signals in the initial HTML, virtually all websites are rendered before t...

Dec 09, 2020 ⚡ Analysis available

★★★ Should we abandon the two waves of indexing model?

The metaphor of the two waves of indexing was a simplified mental model. It should not be taken literally. The actual process is crawl-render-index in nearly all cases....

Dec 09, 2020 ⚡ Analysis available

★★ Is your API usage secretly draining your crawl budget?

For sites sensitive to crawl budget, client-side JavaScript with multiple API requests (e.g., 5 requests per page on 10 million pages) counts against the crawl budget and can accumulate quickly....

Dec 09, 2020 ⚡ Analysis available

★★ Should you really be concerned about Googlebot's aggressive caching of your static resources?

Googlebot uses relatively aggressive caching. CSS files, images, and other resources that have already been crawled are cached and not requested again, thus not counting against the crawl budget....

Dec 09, 2020 ⚡ Analysis available

★★★ Is there really a significant difference between pre-rendering, SSR, and dynamic rendering for SEO?

Pre-rendering creates static content from JavaScript when you know that the content changes (e.g., blog). Server-side rendering (SSR) executes JavaScript on the server for each request. Dynamic render...

Dec 09, 2020 ⚡ Analysis available

★★ Is SSR with hydration really the best of both worlds for SEO?

Server-side rendering with hydration allows for generating static content on the server for speed, then loading JavaScript in the browser for dynamic parts. This provides the benefits of both approach...

Dec 09, 2020 ⚡ Analysis available

★★ Are SSR and pre-rendering really SEO techniques or just developer tools?

Pre-rendering, SSR, and dynamic rendering are not specifically created for SEO. They are designed to enhance developer experience (maintaining less code) and particularly user experience (loading perf...

Dec 09, 2020 ⚡ Analysis available

★★★ Is it true that HTML is actually faster to parse than JavaScript for SEO?

Browsers excel at parsing HTML as soon as it is received. JavaScript requires fetching the entire blob, parsing it, executing it, making network requests for data, and then creating the HTML. Pure Jav...

Dec 09, 2020 ⚡ Analysis available

★★ Can private messages to Google really influence the detection of SEO bugs?

Emails and private messages can be useful for identifying systemic issues affecting multiple sites. If several people report the same type of problem, it helps Google detect widespread outages or bugs...

Dec 09, 2020 ⚡ Analysis available

★★★ Pre-rendering, SSR, or dynamic rendering: which strategy should you choose for Googlebot to properly index your JavaScript?

Pre-rendering creates static content when you know when the content changes (like a blog). Server-side rendering (SSR) executes JavaScript on each user request. Dynamic rendering only uses SSR for bot...

Dec 09, 2020 ⚡ Analysis available

★★ Is pre-rendering really suitable for all types of websites?

Pre-rendering is ideal for sites where you know when the content changes, like a blog. You generate the static version after each content update. For highly dynamic sites (social networks, auctions), ...

Dec 09, 2020 ⚡ Analysis available

★★ Does SSR with Hydration Really Solve All JS Crawl Issues?

Server-side rendering with hydration allows for generating static HTML on the server for speed, then loading JavaScript in the browser for dynamic features. This combines the advantages of both approa...

Dec 09, 2020 ⚡ Analysis available

★★ Is it a myth that JavaScript rendering really helps with SEO?

Pre-rendering, SSR, and dynamic rendering were not created for SEO. They exist primarily for developer experience (maintaining a single codebase) and especially user experience (loading speed)....

Dec 09, 2020 ⚡ Analysis available

★★★ Is native HTML really faster than JavaScript for SEO?

Browsers excel at parsing HTML as soon as it arrives. JavaScript needs to be downloaded, parsed, executed, and then make network requests to fetch data before creating the HTML. There’s no way to make...

Dec 09, 2020 ⚡ Analysis available

★★ Can DMs to Google really trigger fixes?

Although Google does not provide private support, the team sometimes reads direct messages to identify whether a reported issue is systemic or isolated. If multiple messages point to the same problem,...

Dec 09, 2020 ⚡ Analysis available

★★ Does the Google feedback form really help correct search results?

To report obviously problematic or broken search results, use the feedback form directly within the results. Human analysts review this feedback and may escalate it internally if necessary....

Dec 09, 2020 ⚡ Analysis available

★★★ Is JavaScript truly neutral for SEO?

The use of JavaScript or how it is structured (bundling, splitting) is not a ranking factor. It can enhance user experience and facilitate crawling, but does not directly impact positioning in search ...

Dec 08, 2020 ⚡ Analysis available

★★ How can bundling your JavaScript speed up your site’s crawl?

JavaScript bundling (file grouping) reduces the number of HTTP requests and facilitates the work of crawl bots. Code splitting then allows for intelligent separation of code according to site sections...

Dec 08, 2020 ⚡ Analysis available

★★ Why might your ranking drop even if your site remains excellent?

Even if a site remains excellent, its ranking can drop if other sites emerge with better or more up-to-date information. This does not necessarily reflect a decline in quality for the site but rather ...

Dec 08, 2020 ⚡ Analysis available