Martin Splitt

★★ Can toxic user-generated content really penalize your entire site on Google?

Hateful or vulgar comments can harm the site beyond violations of monetization policies, with the potential to damage your brand and offend your user base....

Mar 10, 2021 ⚡ Analysis available

★★ Does non-textual content really hurt your site's SEO?

Photos, videos, or other files can be problematic in terms of adult content, copyright, malware, or illegal content, and can therefore cause issues in Google Search....

Mar 10, 2021 ⚡ Analysis available

★★ Should you really remove rel='ugc' to reward your trusted contributors?

To recognize regularly reliable contributors, you can remove the rel='ugc' attribute from the links they publish....

Mar 10, 2021 ⚡ Analysis available

★★ Is it really necessary to publish a UGC content policy to improve your SEO?

Defining the rules is important. Clearly inform your users about what they are allowed to post on your site and what is prohibited....

Mar 10, 2021 ⚡ Analysis available

★★ Does user-generated content really enhance engagement without hurting SEO?

User-generated content continues to be an excellent way to bring together a community and engage individuals with the content produced and published, despite the moderation responsibilities involved....

Mar 10, 2021 ⚡ Analysis available

★★★ Does Google really render all JavaScript pages without limitation?

Google does indeed render all pages, and it is acceptable to use JavaScript to generate content. This is the reality of the modern web, and Google must work within this framework....

Feb 25, 2021 ⚡ Analysis available

★★ Should you still optimize JavaScript for search engines other than Google?

Martin Splitt specifies that he is specifically talking about Google Search. Other search engines may have different compromises and do not necessarily render all JavaScript pages....

Feb 25, 2021 ⚡ Analysis available

★★★ Should you really ditch JavaScript libraries for native lazy loading solutions?

For lazy loading images, it is recommended to either use the browser's native lazy loading with the 'loading=lazy' attribute, or a solution based on Intersection Observer rather than libraries that ca...

Feb 25, 2021 ⚡ Analysis available

★★★ Is dynamic rendering really dead for SEO?

Google ceased recommending dynamic rendering with the release of Evergreen Googlebot in May 2019. While it is still supported, it is no longer considered a reasonable solution, and it's better to inve...

Feb 25, 2021 ⚡ Analysis available

★★★ Why does JavaScript remain the most expensive resource for loading your pages?

Among all assets (HTML, CSS, JavaScript, images, videos, audio), JavaScript is the most costly resource because it must be downloaded, parsed into machine format, and then executed before content appe...

Feb 25, 2021 ⚡ Analysis available

★★★ Is JavaScript really wreaking havoc on your Core Web Vitals?

Excessive use of JavaScript can negatively impact all three Core Web Vitals metrics: Largest Contentful Paint (loading delay), First Input Delay (interaction block), and Cumulative Layout Shift (visua...

Feb 25, 2021 ⚡ Analysis available

★★★ Is it true that Google indexes the Shadow DOM?

Google's web rendering service is capable of seeing and indexing content located inside the Shadow DOM of web components. Google's rendering correctly handles these elements for indexing, unlike some ...

Feb 23, 2021 ⚡ Analysis available

★★★ Does Googlebot crawl and render JavaScript at the same frequency?

Googlebot crawls and renders JavaScript at the same frequency. The process follows this sequence: crawling the HTML, then rendering, and finally indexing. In some cases, Google may render more often t...

Jan 27, 2021 ⚡ Analysis available

★★★ Does Googlebot truly execute JavaScript like a real browser?

Google does indeed execute the JavaScript of pages. The rendering happens as it would in a real browser. Any content injected into the DOM by JavaScript can be indexed. To check what Google sees, you ...

Jan 27, 2021 ⚡ Analysis available

★★★ Is it true that Googlebot really ignores all content loaded after user interaction?

Googlebot does not click, scroll, or provide geolocation data. Content that depends on user interactions (clicks, scrolls) or location will not be indexed. Only content visible in the initially render...

Jan 27, 2021 ⚡ Analysis available

★★★ Is rendered HTML really the only reference for Google indexing?

To ensure Google is indexing your content correctly, check the rendered HTML code in testing tools. If the content appears in the rendered HTML, it will be indexed. Screenshots are not used for indexi...

Jan 27, 2021 ⚡ Analysis available

★★ Can you really rely on Google's cache to check JavaScript indexing?

The cached version displayed in search results is an outdated feature that does not follow the same pipeline as modern indexing. It does not include the content rendered by JavaScript. Do not rely on ...

Jan 27, 2021 ⚡ Analysis available

★★ Does JavaScript really affect your crawl budget?

JavaScript can impact the crawl budget if the site contains many JavaScript files to fetch or if the JavaScript makes numerous API requests. However, for websites with fewer than one million pages, th...

Jan 27, 2021 ⚡ Analysis available

★★ Does Google really index the entirety of your pages or just strategic fragments?

Google does not partially index pages. The entire content of the page is indexed, but Google then evaluates which parts are most relevant for different queries. Thus, a page can rank well for certain ...

Jan 27, 2021 ⚡ Analysis available

★★ Do CSS classes labeled 'SEO' really harm your SEO rankings?

It's a myth that Googlebot treats content differently in blocks with CSS classes containing the word 'SEO' (like div class='seo'). CSS class names have no impact on the value assigned to content by Go...

Jan 27, 2021 ⚡ Analysis available