What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
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🕒 ~1 min 🎯 5 questions
★★★ Is Google truly ignoring the crawl-delay directive in your robots.txt?
Google does not honor the crawl-delay directive in the robots.txt file, unlike some other search engines such as Bing....
Aug 25, 2015 ⚡ Analysis available
★★★ Are the Search Console tools for robots.txt really reliable for preventing crawl errors?
Search Console offers tools to test and validate the robots.txt file, allowing access to previous versions and simulating changes before implementation....
Aug 25, 2015 ⚡ Analysis available
★★★ How does blocking URLs in robots.txt dilute the PageRank of your backlinks?
The robots.txt file should not be used to address canonical issues, as links lose their PageRank when pointing to a URL blocked by robots.txt....
Aug 25, 2015 ⚡ Analysis available
★★★ Should you really fix all the errors in your robots.txt file?
Google ignores unknown directives and UTF-8 coding errors in the robots.txt file....
Aug 25, 2015 ⚡ Analysis available
★★★ How does Google really prioritize robots.txt directives?
The most specific directive in the robots.txt file takes precedence over less specific directives, and the order of lines in the file does not matter to Google....
Aug 25, 2015 ⚡ Analysis available
★★★ Can Google really index your pages without crawling them?
Google can index a URL even if it has not crawled it, based on external links and anchor text, but without a content snippet....
Aug 25, 2015 ⚡ Analysis available
★★★ Is the robots.txt file really essential for ranking on Google?
The robots.txt file is not required for most websites. It is used to control the crawl of search engines, but it does not replace server security or passwords....
Aug 25, 2015 ⚡ Analysis available
★★★ Can App Indexing truly boost your mobile visibility without prior installation?
App Indexing can help enhance the visibility of applications in mobile search results, even for users who do not have the application installed. Google may suggest applications based on the relevance ...
Aug 25, 2015 ⚡ Analysis available
★★★ Does Google really ignore your canonical tags when it suits them?
For canonical tags, Google considers them as suggestions, not directives. When there are clear contradictions in their implementation, Google may choose to ignore this tag and decide on the canonical ...
Aug 14, 2015 ⚡ Analysis available
★★ Does HTTP caching really affect your ranking in Google?
The duration of HTTP caching rules has no direct impact on search engine ranking. However, it may affect how frequently Googlebot updates cached pages....
Aug 14, 2015 ⚡ Analysis available
★★★ Do social signals really influence Google rankings?
Social signals are not direct ranking factors for Google. However, social media content can appear in search results, thereby increasing a brand's visibility....
Aug 14, 2015 ⚡ Analysis available
★★★ Does lazy loading really kill the indexing of your pages?
Googlebot can have difficulty indexing content that is only loaded after a user interaction, such as scrolling or clicking. It is crucial to use tools like Fetch as Google to check the full indexing o...
Aug 14, 2015 ⚡ Analysis available
★★★ Can you really launch a 100% mobile site without a desktop version and still rank on Google?
A website can be exclusively mobile without needing a desktop version. It will still appear in search results, but it also needs to be functional on desktop browsers, even if the display differs....
Aug 14, 2015 ⚡ Analysis available
★★★ Does Google Analytics really influence your page rankings?
Google does not use Google Analytics data for indexing or ranking. Any correlation observed between the use of Google Analytics and rankings is purely coincidental....
Aug 14, 2015 ⚡ Analysis available
★★★ Do nofollow links really hurt your SEO?
Nofollow links do not pass PageRank. Their presence does not mean a site is of poor quality and does not have a negative effect on ranking. They simply inform Google that a link should not be consider...
Aug 14, 2015 ⚡ Analysis available
★★★ Why does Googlebot stubbornly recrawl your 404 pages?
Pages returning a 404 code can be recrawled from time to time by Googlebot, especially if new links to these pages appear. This is done to check if they exist again, as they may return one day....
Aug 14, 2015 ⚡ Analysis available
★★★ Should you really use a 404 for pages with no search results?
John Mueller advises returning a 404 code for pages that contain no content, so that they are removed from Google's index once they are crawled again. If a 404 is not possible, a 'noindex, nofollow' t...
Aug 14, 2015 ⚡ Analysis available
★★ How does Google really test its algorithms on your rankings?
Google continually conducts experiments to enhance the relevance of its results, which may involve small adjustments or radical changes in the algorithm and the presentation of results....
Aug 11, 2015 ⚡ Analysis available
★★ Are Links as Crucial as Content for Google Rankings?
Google utilizes a complex set of signals for ranking, including links and content. Their relative importance depends on context and queries. Quality and relevance remain essential....
Aug 11, 2015 ⚡ Analysis available
★★ Why does Google still display the old domain months after a migration?
After a domain change, even with 301 redirects, it may take several months for Google to stop displaying the old domain in specific queries related to the old site....
Aug 11, 2015 ⚡ Analysis available
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