What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
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🕒 ~1 min 🎯 5 questions
★★★ How long does it really take for an international domain change to be indexed?
When a well-established site changes its domain and geographic targeting, updating the information can take time, sometimes even up to a month or more, for the new location to be correctly indexed....
Sep 08, 2015 ⚡ Analysis available
★★★ Is Google really penalizing duplicate content?
There is no penalty for duplicate content at Google. Duplicate pages are not penalized, but we may decide to only index one version....
Sep 08, 2015 ⚡ Analysis available
★★★ Should you really avoid canonicals pointing to page 1 in pagination?
The use of rel=canonical in a paginated set must be cautious. If each paginated page has a canonical that points to the first page, the other pages will be ignored in indexing. If the individual pages...
Sep 08, 2015 ⚡ Analysis available
★★★ How long does it really take for a SEO change to be visible on Google?
Changes on a website can be visible quickly or may take several months, depending on the magnitude of the change. Minor modifications may appear in search results in just a few days, while significant...
Sep 08, 2015 ⚡ Analysis available
★★★ Can hreflang and canonical tags really cause your pages to disappear from Google's index?
Hreflang annotations do not remove a site from the index. However, incorrect use of canonical tags could potentially lead to the removal of certain URLs, for example, if all canonical tags point to th...
Sep 08, 2015 ⚡ Analysis available
★★★ Is your page depth killing your crawl budget?
Changes in website structure or page depth affect how quickly Googlebot crawls, and geotargeting can influence visibility in relevant markets....
Aug 28, 2015 ⚡ Analysis available
★★ Why do you lose your Rich Snippets after switching to responsive design?
Transitioning to a responsive design can sometimes lead to the temporary loss of Rich Snippets, but their return depends on the correct use of structural markups and adherence to Google's policies....
Aug 28, 2015 ⚡ Analysis available
★★★ Does massive nofollow on UGC and advertising sites really harm SEO?
Having many nofollow links on a site with user-generated or advertising content is acceptable and does not result in penalties. Social media is a prime example of this....
Aug 28, 2015 ⚡ Analysis available
★★ Why does Google refuse to report HTTPS errors in Search Console?
Although such a report is under consideration, there is currently no specific report for mixed content errors in HTTPS on Search Console. Webmasters must check their own sites....
Aug 28, 2015 ⚡ Analysis available
★★★ Should you really migrate to HTTPS even if your ad networks are not on board?
Google strongly recommends switching to HTTPS, even if there might be advertising issues. It is sometimes reasonable to wait for ad networks to be ready to serve HTTPS ads....
Aug 28, 2015 ⚡ Analysis available
★★ Do footer links really harm your site's SEO?
Use the footer for useful navigation instead of artificially adding keyword lists. Google sees this as keyword stuffing, which can damage trust in the page....
Aug 28, 2015 ⚡ Analysis available
★★★ Do low-quality language versions hurt overall SEO performance?
Google does not penalize a site for quality differences between its language versions of content. Pages are evaluated individually in their respective languages....
Aug 28, 2015 ⚡ Analysis available
★★★ Is it possible to redirect your old pages to similar content after a thematic shift?
John Mueller states that redirecting old pages to new pages with a similar theme is acceptable, especially if the content is equivalent, even if the site's focus changes slightly....
Aug 28, 2015 ⚡ Analysis available
★★ How long does it really take for quality content to impact your SEO?
The time it takes for new high-quality content to be acknowledged by Google varies depending on the niche, type of site, and competition. It can take anywhere from a few days to much longer, depending...
Aug 28, 2015 ⚡ Analysis available
★★★ Do low-quality backlinks really harm your site’s ranking?
Low-quality backlinks pointing to your site are not a problem unless they are unnatural links placed intentionally to manipulate rankings. In this case, it's advisable to deal with them individually....
Aug 28, 2015 ⚡ Analysis available
★★ How does Google choose which tweets to show in its search results?
Google tries to recognize relevant tweets for a user query, but John Mueller is uncertain about the specific factors used to integrate them into search results....
Aug 28, 2015 ⚡ Analysis available
★★ Why does Google report non-existent video snippets on certain pages?
Regarding incorrect video snippets, Google uses algorithms that can sometimes make mistakes by reporting video snippets where none exist. The video team is working on this issue on a larger scale....
Aug 28, 2015 ⚡ Analysis available
★★ Why does Google list embedded resources as blocked when they're not in robots.txt?
John Mueller clarifies that in the blocked resources report of Google Search Console, embedded content on pages can be listed, even if these resources do not seem to be blocked by robots.txt. To addre...
Aug 28, 2015 ⚡ Analysis available
★★★ Should you block filter pages with robots.txt or focus on canonicalization?
For e-commerce sites with filters, it is recommended to use canonicalization or no-index rather than blocking with robots.txt....
Aug 25, 2015 ⚡ Analysis available
★★★ Can the Google Maps API prevent the indexing of your location data?
Integrating the Google Maps API can block the indexing of location information if resources are blocked by robots.txt....
Aug 25, 2015 ⚡ Analysis available
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