What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
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★★ Is Dynamic Rendering Killing Your Google Crawl Budget?
If dynamic rendering takes 5 to 10 seconds to respond to Googlebot, it could limit the number of pages Google can regularly crawl. It is important to optimize and speed up response time so as not to h...
Apr 05, 2019 ⚡ Analysis available
★★★ Are rich snippets signaling the end of traditional organic traffic?
Google sees features like rich snippets as helping users access important information more directly. The role of SEO is evolving with this, focusing more on the value the site offers to users rather t...
Apr 05, 2019 ⚡ Analysis available
★★ Do comments really affect Google rankings?
Comments do not constitute a direct ranking factor, but they provide additional content with text and keywords, which can help a page rank for certain search terms. It's not a magical factor, but it c...
Apr 05, 2019 ⚡ Analysis available
★★★ Can a directory site rank without unique content?
To stand out in search results, a directory site must have unique content. If a site merely compiles public information without adding value, it becomes difficult to rank well....
Apr 05, 2019 ⚡ Analysis available
★★★ How does Google really index your images for Google Images?
For images to be effectively referenced by Google Images, the image URL and the landing page must be accessible for indexing. Visual elements like alt texts and captions are essential for describing w...
Apr 05, 2019 ⚡ Analysis available
★★★ Does quality really outweigh volume in SEO?
Google evaluates the quality of a page's content rather than the quantity of articles published. Even a blog with few posts can rank well if it contains high-quality content. It's more relevant to pro...
Apr 05, 2019 ⚡ Analysis available
★★★ Are Blog Comments Really a Tangible SEO Lever?
Google sees blog comments as valuable content for a page. Comments can enhance a page's content and encourage users to return to read replies, thus creating a community. While managing comments can re...
Apr 05, 2019 ⚡ Analysis available
★★★ Are Schema.org Structured Data Really Useless for Featured Snippets?
John Mueller has once again reiterated on Twitter that displaying content in featured snippets is not linked to the presence of any particular Schema.org structured data markup.......
Apr 02, 2019 ⚡ Analysis available
★★ If a Backlink Doesn't Show in Search Console, Does Google Simply Ignore It?
John Mueller indicated on Reddit that if a backlink wasn't identified or found in Search Console, it was certainly irrelevant (except in the case of sitewide backlinks: a link in the footer of all pag...
Apr 02, 2019 ⚡ Analysis available
★★ Should You Really Remove Accents from Your URLs for SEO?
John Mueller indicated on Twitter that accented letters and diacritical characters in URLs are perfectly understood by Google and can be used in this form without any problem.......
Apr 02, 2019 ⚡ Analysis available
★★★ Does a 301 Redirect from a Low-Quality Page Penalize the Destination Page?
John Mueller explained in a webmaster hangout that if page A, offering low-quality content, is ultimately redirected to page B, which is of good quality, this will not negatively influence B.......
Apr 02, 2019 ⚡ Analysis available
★★★ Can Spammy Links Still Harm Your Rankings in 2024?
John Mueller confirmed in a hangout that Google, most of the time, ignores "spammy" links. He also clarified that sometimes, if a site is clearly legitimate for a query and has accumulated numerous po...
Mar 25, 2019 ⚡ Analysis available
★★★ Do temporary 503 errors really have a neutral impact on SEO?
503 errors temporarily signal that the site is unavailable. If they are resolved quickly (within a few days), it should not have a major impact on SEO....
Mar 22, 2019 ⚡ Analysis available
★★★ Can you really use hreflang for duplicate content across regions without SEO risks?
It is acceptable to use hreflang to differentiate the same content between regional site versions (for example, Australia and New Zealand) without significant SEO issues....
Mar 22, 2019 ⚡ Analysis available
★★★ Do multiple IP addresses for the same domain harm your SEO according to Google?
There is no issue for Google if a domain is accessible via multiple IP addresses. Content Delivery Networks (CDNs) often employ this method to serve content more efficiently....
Mar 22, 2019 ⚡ Analysis available
★★★ Could changing your image URLs seriously jeopardize your image SEO?
Frequently changing image URLs complicates indexing by Google, especially if they change for every session or daily. It is advised to keep image URLs stable or to use redirects from old URLs....
Mar 22, 2019 ⚡ Analysis available
★★★ Is Unique Content Really Enough to Ensure Google Indexing?
Instead of simply compiling content from various sources, it is crucial to create unique, high-quality, and engaging content to stand out and ensure that Google considers it indexable and useful....
Mar 22, 2019 ⚡ Analysis available
★★★ Should you really limit JavaScript in server-side rendering for Google?
When using server-side rendering, ensure that you do not include any non-essential JavaScript in the HTML that is sent. Reduce the various URLs of JavaScript files by combining and minifying the files...
Mar 22, 2019 ⚡ Analysis available
★★★ Does robots.txt really block the indexing of your pages?
The directives in robots.txt prevent the crawling of URLs but do not stop them from being indexed. Google can index a non-crawled URL if it receives numerous inbound links....
Mar 22, 2019 ⚡ Analysis available
★★★ Is content personalization based on geolocation considered cloaking by Google?
It is acceptable to customize content based on the user's location, even if this means Googlebot sees different content than users in other regions. Cloaking is problematic if the content served to Go...
Mar 22, 2019 ⚡ Analysis available
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