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John Mueller

Search Advocate at Google
8500 statements Period : 2012 - 2026
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
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★★ Do How-to and Q&A markups really change the game in SEO?
Recent types like How-to and Q&A markups allow for the structuring of tutorials and Q&A pages....
May 09, 2019 ⚡ Analysis available
★★★ Does structured data truly enhance visibility in the SERPs?
Structured data allows for the provision of machine-readable information to Google, which can enhance the visibility of pages in rich results....
May 09, 2019 ⚡ Analysis available
★★★ What are the secrets to optimize your images for actual indexing by Google?
To ensure that your images are indexed properly, make sure they are well integrated into the HTML with appropriate accompanying text and alt tags....
May 09, 2019 ⚡ Analysis available
★★★ Is Google Search truly evolving, and what does it mean for your SEO strategy?
Google Search is constantly evolving to meet the modern needs of users and publishers....
May 09, 2019 ⚡ Analysis available
★★ What should you know about recovering your rankings after a domain change?
A site move requiring a domain change involves 301 redirects and a notification to Google. If rankings do not recover, there may be technical questions or a domain history to consider....
May 03, 2019 ⚡ Analysis available
★★ Should you redirect 404 errors to a specific page or allow an error page to show?
Redirecting 404 errors to a specific page or directly displaying a custom 404 page are two acceptable practices for Google....
May 03, 2019 ⚡ Analysis available
★★★ Can content plagiarism really harm the SEO of your original site?
The fact that another site copies your content should not negatively affect your site. Focus on legal measures and the quality of your content....
May 03, 2019 ⚡ Analysis available
★★★ Is Google really excluding your desktop images from rankings with mobile-first indexing?
If a site has switched to mobile-first indexing, Google will use the mobile version for indexing. Images must be correctly integrated into the mobile version to be indexed....
May 03, 2019 ⚡ Analysis available
★★ Subdomain or main domain: Where should you host your content to maximize your SEO traffic?
When moving content from a subdomain to the main domain, there may be an increase in traffic. However, this depends on how Google perceives the link between the content of the subdomain and the main d...
May 03, 2019 ⚡ Analysis available
★★ Should you really prioritize URL parameters to manage internal searches?
Google recommends using URL parameters (for example, ?q=term) instead of paths to indicate searches in URLs. This helps Google better recognize and optimize the crawl....
May 03, 2019 ⚡ Analysis available
★★ Why does Google sometimes show one page and other times another from your site in the SERPs?
If pages from a site are close in ranking, Google might show one more than the other because it is not yet solidly established. It is advisable to continue working on ranking....
May 03, 2019 ⚡ Analysis available
★★★ Should you still fill in the priority and frequency in your XML sitemaps?
Google does not consider priorities or refresh frequencies in sitemaps. The last modified date is crucial....
May 03, 2019 ⚡ Analysis available
★★★ Do sitemaps with lastmod really speed up the indexing of your content?
Use the sitemap file with the last modified date indicated to inform Google of changes on a page, in order to achieve a quick update in search results....
May 03, 2019 ⚡ Analysis available
★★★ Does word count really influence the quality of content for Google?
The quality of content is not determined by the number of words or lines. Google evaluates quality based on many different factors....
May 03, 2019 ⚡ Analysis available
★★★ Does the word count of an article really influence its ranking on Google?
Google does not count the number of words in a blog article. There is no minimum, maximum, or optimal word count required. What matters is providing useful information to the user....
May 03, 2019 ⚡ Analysis available
★★ Could links between the language versions of a site harm regional targeting?
Using links between different language versions of sites is not problematic, but excessive optimization with targeted anchors should be avoided to prevent confusion in Google's regional targeting....
May 02, 2019 ⚡ Analysis available
★★★ Is it true that Google News and Discover operate on the same index or are they two distinct circuits?
Content in Google News must be in the Google News index, while Google Discover can display any page indexed by Google. Both services operate independently, although they may appear related....
May 02, 2019 ⚡ Analysis available
★★★ Does loading speed really affect your Google ranking?
The technical performance of a page, especially its loading speed, influences its ranking in search results, particularly on mobile. Optimizing speed using techniques like lazy loading can enhance SEO...
May 02, 2019 ⚡ Analysis available
★★★ How does flexible sampling solve the paywall indexing puzzle?
For sites with a paywall, using 'flexible sampling' in the directives allows you to manage how content should be indexed, ensuring that titles and descriptions are correctly understood by Google....
May 02, 2019 ⚡ Analysis available
★★ Do you really need a specific robots.txt to appear in Google Discover?
No specific directive like a robots.txt is needed for Google Discover. The pages visible in Discover are simply normal pages indexed by Google....
May 02, 2019 ⚡ Analysis available
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