What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
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🕒 ~1 min 🎯 5 questions
★★ Are indexing issues for your fresh content really that common?
Indexing problems with new or fresh content can be typical and are not necessarily linked to global bugs within Google. Everything has returned to normal after recent incidents....
May 28, 2019 ⚡ Analysis available
★★★ Are subdomains really penalized by Google regarding quality?
Subdomains can be evaluated differently in terms of quality and relevance compared to the main domain. Translating templates without the primary content can de facto reduce the perceived relevance by ...
May 28, 2019 ⚡ Analysis available
★★★ Can you really redirect multiple domains to a single site without facing Google penalties?
Redirecting multiple domains to the same site is acceptable if it represents a genuine content relocation. Google's systems may ignore these redirects if they appear to be merely an attempt to gain Pa...
May 28, 2019 ⚡ Analysis available
★★★ Should you really translate URLs for a multilingual website, or can you keep them in one language?
According to John Mueller, URLs can be in the target language or not. What is crucial is to ensure that each version has a unique URL for indexing and to use hreflang to indicate the alternative versi...
May 28, 2019 ⚡ Analysis available
★★ Is JavaScript crawl budget really a non-issue for your website?
The crawl budget pertains to all the URLs that we retrieve from the server, including the resources necessary to render a JavaScript page. However, for most sites, the crawl budget is not an issue....
May 28, 2019 ⚡ Analysis available
★★★ Do Google testing tools really misrepresent your site's true status?
Testing tools like the mobile-friendly test are speed-oriented and may not load all resources on a page, which can lead to irrelevant errors for ranking....
May 28, 2019 ⚡ Analysis available
★★★ Is it true that Google now defaults to mobile-first indexing for all new sites, and how can you avoid unseen pitfalls?
Starting July 1st, new sites will be indexed by default using mobile-first indexing. However, no warning will be sent if a site encounters problems related to this indexing....
May 28, 2019 ⚡ Analysis available
★★ Are non-compliant favicons really algorithmically processed by Google?
John Mueller prefers that the handling of non-compliant favicons be managed algorithmically to avoid manual actions. If a favicon is updated according to the guidelines, it could be automatically appr...
May 28, 2019 ⚡ Analysis available
★★★ Should you really stop stuffing your pages with keyword variations?
Google understands synonyms and general subjects of a page, so it's unnecessary to place all variations of keywords on pages exactly as they are searched. It's enough to be explicit about the page's t...
May 28, 2019 ⚡ Analysis available
★★★ Can we really pinpoint the three most important ranking factors?
John Mueller indicates that ranking factors can change according to queries and over time. Therefore, it is difficult to speak universally about the three most important ranking factors. However, he m...
May 28, 2019 ⚡ Analysis available
★★ Can infographics really replace text content for SEO?
Adding infographics can enrich your pages for users, but they will not replace the need for high-quality text on your site, especially if all the text is embedded within an image....
May 17, 2019 ⚡ Analysis available
★★★ Why does Google only display one type of rich snippet per page even with multiple structured data?
It is possible to use multiple types of structured data on a page, but Google will only display one combination of rich snippets in the search results. Focus on the elements that are most relevant to ...
May 17, 2019 ⚡ Analysis available
★★★ Can blocking CSS in robots.txt sabotage your mobile-friendliness?
Ensure that CSS files are not blocked by the robots.txt file to allow Google to confirm the 'mobile-friendly' nature of your pages. If the mobile compatibility test indicates that everything is fine, ...
May 17, 2019 ⚡ Analysis available
★★★ Does duplicate content across language versions really hurt your international SEO?
Google can identify duplicate content on multilingual pages, but that does not penalize the site. Google will simply display one of the variants in search results....
May 17, 2019 ⚡ Analysis available
★★ Why does Google show automatic translation links even when your site is in the correct language?
An automatic translation link appearing in search results does not mean that Google has misinterpreted the main language of the site. This can be due to the presence of words from another language or ...
May 17, 2019 ⚡ Analysis available
★★★ Do multiple slashes in your URLs really sabotage your crawl budget?
The repeated use of slashes in URLs can lead to inefficient crawling issues. To mitigate this, it is recommended to use canonical link tags....
May 17, 2019 ⚡ Analysis available
★★★ How can you permanently remove a test site from Google's results without delay?
To quickly remove a test site from search results, you can use the removal tool in Search Console. Additionally, ensure that Googlebot cannot access the site through means such as server authenticatio...
May 17, 2019 ⚡ Analysis available
★★ Are Q&A sites really facing Google algorithmic penalties?
Algorithmic changes can affect question-and-answer type sites. Sometimes this can be due to better relevance of other sites for the same queries, and not necessarily due to a direct penalty....
May 17, 2019 ⚡ Analysis available
★★★ Do 302 redirects really convey the relevance of the target content?
When a page is redirected via a 302 redirect, Google uses the content of the target page to evaluate its relevance in search results, rather than the original content of the redirected page....
May 17, 2019 ⚡ Analysis available
★★ Does copied and scraped content really threaten your SEO?
Google is generally capable of ignoring copied or scraped content. However, if you notice that your content is duplicated elsewhere, it may be useful to disavow those links using the disavow tool....
May 17, 2019 ⚡ Analysis available
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