John Mueller

★★★ How many links can you place on a page without facing SEO penalties?

There is no strict limit to the number of links on a page, but in practice, a very high number can decrease the value of each link due to the dilution of PageRank. A reasonable number of links that be...

Jun 11, 2019 ⚡ Analysis available

★★★ Should you block the crawl of URL parameters that don't affect the main content?

If the parameters do not affect the main content, they can be excluded from crawling. Otherwise, check content accessibility via these URLs....

Jun 06, 2019 ⚡ Analysis available

★★ Are duplicates in Search Console really a concern for your SEO?

Google explains that duplicate reports in Search Console are often accurate but that the impact can vary based on the size and type of the site....

Jun 06, 2019 ⚡ Analysis available

★★★ Do backlinks to a noindex page really lose their value?

If a page is noindex, Google treats that page's backlinks as if they hold less value, especially if the page is seldom referenced....

Jun 06, 2019 ⚡ Analysis available

★★★ Does the 301 really determine which URL Google will canonize?

Google uses various factors to select the best canonical URL from a group. A 301 is a strong signal, but it is not always the only determining factor....

Jun 06, 2019 ⚡ Analysis available

★★★ Do sitemaps really speed up the crawling of your pages?

The crawling speed via sitemaps depends on the reliability of the data provided, ranging from a few minutes to several hours....

Jun 06, 2019 ⚡ Analysis available

★★ Does Google really evaluate every article on your news site?

For news sites, Google mainly analyzes relevant and current sections to evaluate overall quality, not each article in isolation....

Jun 06, 2019 ⚡ Analysis available

★★ Should you index every product variant or consolidate low-traffic pages?

It is recommended not to create individual pages for each product variant if they have low search demand, a noindex can be used to avoid indexing....

Jun 06, 2019 ⚡ Analysis available

★★★ Does Google really apply the same quality score to all websites?

Google evaluates a website's quality as a whole and does not make distinctions based on the type of site....

Jun 06, 2019 ⚡ Analysis available

★★★ Does the Jobs API outperform sitemaps in indexing your job listings?

Using the API is more effective for managing frequently updated job listings, allowing for greater responsiveness compared to sitemaps....

Jun 06, 2019 ⚡ Analysis available

★★★ Should you really clean up all your URL parameters to improve crawling?

Google suggests examining the utility of URL parameters for crawling, excluding those that are unnecessary, and correctly defining canonicals when needed....

Jun 06, 2019 ⚡ Analysis available

★★★ Should you really implement 301 redirects for your images when changing domains?

For a domain change, Google recommends using 301 redirects for images to maintain the accumulated quality signals....

Jun 06, 2019 ⚡ Analysis available

★★ Does Google's URL Parameters Tool Actually Deindex Pages?

John Mueller reminded us in a recent hangout that the URL parameter handling tool in the old Search Console (a tool not yet transferred to the new version but still fully operational) doesn't specific...

Jun 03, 2019 ⚡ Analysis available

★★★ Should You Still Worry About Negative SEO in 2024?

John Mueller explained once again during a hangout that there's no need to worry about "negative SEO" and that the search engine handles this quite well, ignoring "spammy" links. He added that he sees...

Jun 03, 2019 ⚡ Analysis available

★★ Should you really optimize news article URLs with keywords?

It is not mandatory to include keywords in article URLs to make them more visible. Keywords slightly modify relevance, but the impacts are generally minimal and do not notably affect ranking for large...

May 31, 2019 ⚡ Analysis available

★★★ Should you really block the indexing of all your internal search results pages?

It is recommended to block the indexing of internal search results pages, as they tend to be of low quality and could overload the server. Google may sometimes index search pages that are particularly...

May 31, 2019 ⚡ Analysis available

★★ Do Google’s mobile favicons really update automatically?

Favicon icons now appear in mobile search results. Google generally updates these icons automatically, so any changes you make to your favicon icons, like changing your logo, should be reflected in th...

May 31, 2019 ⚡ Analysis available

★★★ Is it true that mobile-first indexing is automatically applied to all your new content?

Mobile-first indexing is automatically applied to new domains but not necessarily to new sites created on existing domains. This method changes the crawling and indexing approach but does not directly...

May 31, 2019 ⚡ Analysis available

★★★ Does changing your hosting provider hurt your website's SEO?

Changing a website's IP address, such as during a hosting change, does not have a direct impact on rankings in Google search results. The essential factor is that the site must be accessible to users ...

May 31, 2019 ⚡ Analysis available

★★★ Do privacy policies really impact your Google ranking?

Google's Quality Raters review aspects like privacy policies during algorithm testing, but their reviews are not used to evaluate individual websites. Changes on a website are taken into account autom...

May 31, 2019 ⚡ Analysis available