What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
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🕒 ~1 min 🎯 5 questions
★★★ What happens when your hreflang tags contradict each other between HTML and sitemap?
A hreflang conflict occurs when the same country-language combination points to a different URL in HTML and in the sitemap. In this case, Google does not prioritize either one: it likely ignores this ...
Nov 27, 2020 ⚡ Analysis available
★★★ Can you really target multiple countries with a single hreflang page?
Hreflang allows a single page to target multiple country/language versions. You can have one page for English in Singapore, the United States, and the United Kingdom, and a different page for English ...
Nov 27, 2020 ⚡ Analysis available
★★★ Does Google really combine hreflang signals from HTML, sitemaps, and HTTP headers?
Google combines hreflang annotations from HTML, sitemaps, and HTTP headers. If you have hreflangs in the HTML and others in the sitemap, Google will try to combine and add them together....
Nov 27, 2020 ⚡ Analysis available
★★ Does the overall quality of a site truly influence its crawl frequency?
To ensure Google crawls your site more frequently and retrieves the latest information, focus on enhancing the overall quality of your site so that Google's systems are motivated to seek out the lates...
Nov 27, 2020 ⚡ Analysis available
★★★ Should you really stop using the URL Inspection Tool to get your pages indexed?
The URL Inspection Tool is fantastic for urgent situations where an error needs to be quickly resolved, but it shouldn't be used for regular updates or adding new content. Using this tool for routine ...
Nov 27, 2020 ⚡ Analysis available
★★★ Should you really stop using the URL inspection tool to index your pages?
Websites should be able to be crawled and indexed normally within a reasonable timeframe without using manual tools like the URL inspection tool. If you're depending on this tool for normal indexing, ...
Nov 27, 2020 ⚡ Analysis available
★★★ Does Page Experience really change how websites rank on Google?
The Page Experience ranking factor, including Core Web Vitals, will be active in Google Search starting May 2021. Although there is still time, it is recommended to act quickly as improving site speed...
Nov 25, 2020 ⚡ Analysis available
★★★ Do Web Stories really follow the same SEO rules as your regular pages?
Web Stories are normal HTML pages. As a result, everything learned about SEO also applies to Web Stories. The Web Creators team has released a specific video on SEO for Web Stories....
Nov 25, 2020 ⚡ Analysis available
★★ Can Web Stories really boost your visibility in Google Search and Discover?
Web Stories are now prominently featured in Google Search and also in Google Discover. An updated WordPress plugin significantly simplifies the creation of Web Stories....
Nov 25, 2020 ⚡ Analysis available
★★★ Should you stop manually requesting Google to index your pages?
Even when the indexing request feature is restored, Google highly encourages the use of automatic methods (accessibility, links, sitemaps) for regular website updates since they are scalable and autom...
Nov 25, 2020 ⚡ Analysis available
★★★ Is Google Indexing Really Under Control with a Sitemap and Internal Links?
Google strongly recommends using the usual methods to help search engines find and index content: ensuring the site is properly accessible, that it contains prominent links to new pages, and using sit...
Nov 25, 2020 ⚡ Analysis available
★★★ Is it true that Google has disabled the indexing request feature in Search Console?
The URL indexing request feature in the URL inspection tool of Search Console has been temporarily disabled. Google is working on the infrastructure to make it more robust and plans to restore it soon...
Nov 25, 2020 ⚡ Analysis available
★★ Why is Google shifting from Webmasters to Search Central?
Google has changed the name from Google Webmasters to Google Search Central to reflect the diversity of roles involved in the success of websites. All content for site owners is being migrated to a ce...
Nov 25, 2020 ⚡ Analysis available
★★★ Does cutting down on embedded resources really boost speed and enhance crawling?
Reducing embedded resources generally makes pages faster for users, thereby improving both crawling and user experience....
Nov 19, 2020 ⚡ Analysis available
★★★ Is it really necessary to reduce embedded resources to improve the crawling of large sites?
For large sites, reducing the number of embedded resources necessary to display a page can aid in Google crawling....
Nov 19, 2020 ⚡ Analysis available
★★ Why does rendering a page always result in more than one server request?
In most cases, rendering a page leads to more than just a single request to the server, surpassing only the HTML file....
Nov 19, 2020 ⚡ Analysis available
★★ Does Google really cache the rendering of your pages to save crawl budget?
Google makes extensive use of caching to try to reduce the number of requests necessary to display a page....
Nov 19, 2020 ⚡ Analysis available
★★★ Why does Google require full access to embedded resources to properly index your pages?
For rendering, Google's services must be able to access embedded content such as JavaScript files, CSS, images, videos, as well as responses from APIs used on the pages....
Nov 19, 2020 ⚡ Analysis available
★★★ Is your server slowing down? Does Google really cut your crawl budget because of that?
When Google notices that a server starts to slow down or return server errors, the available crawl budget for crawlers is reduced....
Nov 19, 2020 ⚡ Analysis available
★★★ Does Google really adjust the crawl budget automatically based on your server's capacity?
Google’s systems automatically determine the maximum number of requests a server can handle over a given period. This parameter is automatically adjusted over time....
Nov 19, 2020 ⚡ Analysis available
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