What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
Quick SEO Quiz

Test your SEO knowledge in 5 questions

Less than a minute. Find out how much you really know about Google search.

🕒 ~1 min 🎯 5 questions
★★★ How is mobile search set to transform your SEO priorities?
Google anticipates significant growth in mobile search, with massive adoption of smartphones compared to desktop computers. This includes alternative search methods like SMS, which allow for broader a...
Dec 02, 2009 ⚡ Analysis available
★★★ Why does a 200 status code instead of a 404 prevent Google from removing a page from its index?
To quickly remove a single page from Google's index, ensure that your web server returns a true 404 error code for that page. If the HTTP status code returned is 200 instead of 404, Google will consid...
Nov 24, 2009 ⚡ Analysis available
★★★ Should you really block robots.txt to remove an entire site from Google’s index?
To remove an entire site from Google’s index, it is essential to block it in the robots.txt file. This ensures that Google does not check each page individually, making the removal process easier....
Nov 24, 2009 ⚡ Analysis available
★★★ Is it true that you need to configure the geographic target in Search Console after a server migration?
If your site migrates to a server with an IP address in the United States, it's crucial to set the geographic target in Google Webmaster Console to maintain regional targeting, for example, towards Ge...
Nov 19, 2009 ⚡ Analysis available
★★★ Does the cloud truly impact your SEO ranking?
Migrating a website to the cloud, such as Google App Engine or Amazon S3, does not directly affect its SEO ranking. Search engines are not aware of internal interactions with the cloud, only the respo...
Nov 19, 2009 ⚡ Analysis available
★★★ Do quotation marks really change how Google interprets your search queries?
Google recommends using quotation marks to perform a search with an exact phrase match. For example, by surrounding "Matt Cutts" with quotation marks, only documents containing that exact phrase will ...
Nov 18, 2009 ⚡ Analysis available
★★★ How can you effectively use the minus sign (-) to refine your Google searches?
To exclude specific words from search results, Google advises adding a minus sign before the word you want to exclude. For instance, 'Matt -Cutts' will return pages containing 'Matt' but without 'Cutt...
Nov 18, 2009 ⚡ Analysis available
★★★ Is the site: operator really reliable for auditing your domain's indexing?
Google recommends using the 'site:' operator to limit searches to a specific domain, such as site:example.com, or to a domain type, for example site:gov for results coming only from government sites....
Nov 18, 2009 ⚡ Analysis available
★★★ Why can your FAQ page outperform your homepage in the SERPs?
The FAQ page can gain favor in SEO rankings because it typically receives more external links than the homepage. This means the FAQ accumulates a higher PageRank, making it more relevant to search eng...
Nov 17, 2009 ⚡ Analysis available
★★★ How does Google actually tailor snippets for each query?
Google calculates relevant snippets, known as 'snippets', for each search. These are adjusted according to the query to better inform users about the relevance of a page before they click....
Nov 10, 2009 ⚡ Analysis available
★★★ Why does Google rewrite your title tags in the SERPs?
Google can modify the title displayed in search results if the original title is deemed irrelevant or too generic, relying on different heuristics to choose a better title. This includes titles that a...
Nov 10, 2009 ⚡ Analysis available
★★ How does Google actually generate descriptions in the SERPs?
To craft the description displayed in search results, Google uses various sources like the Open Directory Project, keywords within the context of the page, or the meta description tag to provide the m...
Nov 10, 2009 ⚡ Analysis available
★★★ Is it really necessary to publicly disclose personal relationships for compliance?
If you have a link to a site with which you have a personal relationship, make sure to disclose that relationship. Add a few sentences explaining why you appreciate that site and specify that it is no...
Nov 09, 2009 ⚡ Analysis available
★★★ Should you really optimize image file names to boost your SEO traffic?
Giving descriptive names to images can increase traffic from image search, especially if the site already has a good PageRank and the other SEO aspects are in order....
Nov 05, 2009 ⚡ Analysis available
★★★ How does Google really handle the nofollow attribute on JavaScript links?
Google allows the addition of a nofollow attribute to JavaScript links. This means that by integrating this attribute in your JavaScript code when creating links, Google will not follow those links....
Nov 04, 2009 ⚡ Analysis available
★★★ Can a single adult word really get your site blacklisted by SafeSearch?
Google uses an algorithm to assess whether a site is appropriate for SafeSearch. Mentioning an adult word occasionally, especially in educational or medical contexts like breast cancer or sexual educa...
Nov 02, 2009 ⚡ Analysis available
★★★ Should you really request a Google reconsideration when you suspect a penalty?
If you suspect a penalty on your site, it is possible to request a reconsideration. However, it is first recommended to check that your site has not been hacked and that the server is up to date to av...
Oct 28, 2009 ⚡ Analysis available
★★★ Is the Google Help Forum really effective for diagnosing your SEO problems?
If the basic checks do not resolve the issue, it is advisable to consult the Google webmaster help forum. Many experts and Google employees participate in the forum, where they can offer useful sugges...
Oct 28, 2009 ⚡ Analysis available
★★★ Should you really give up JavaScript obfuscation to protect your emails from scraping?
Google is capable of executing JavaScript and could display email addresses found in JavaScript code in its search results. To effectively obfuscate an email address and prevent it from being visible ...
Oct 26, 2009 ⚡ Analysis available
★★★ Does the size of your site really affect its SEO authority?
The size of a site (number of indexed pages) has little effect on its authority in Google's search results. What mainly determines a site's authority are the inbound links pointing to its pages. As a ...
Oct 21, 2009 ⚡ Analysis available
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