Google

★★★ Is it true that organic search alone can't convert your leads anymore?

The connections between the various channels of your online presence help potential customers to explore your business comprehensively. While a single channel may not answer all customer questions, to...

Oct 06, 2014 ⚡ Analysis available

★★★ Should you really create a Google+ page to boost your local SEO performance?

To appear in Google’s local search results, businesses are advised to create a Google+ page. This allows them to show up on Google Maps as well as in local search results, in addition to being able to...

Oct 06, 2014 ⚡ Analysis available

★★★ Is keyword stuffing still a must for your business's Google+ description?

When creating a Google+ page, it is crucial to include in the business description the keywords that your potential customers would use during their online searches, in order to optimize the visibilit...

Oct 06, 2014 ⚡ Analysis available

★★ Are Google Maps and Apple Maps real local SEO tools or just digital showcases?

Mapping applications like Google Maps and Apple Maps are important online channels for attracting local customers. Having a Yelp page can also help increase visibility on the Apple Maps application....

Oct 06, 2014 ⚡ Analysis available

★★ Do social media platforms really impact organic search rankings?

Creating a professional page on Facebook can help businesses be found through Facebook's Graph Search and increase their visibility through social interactions, such as likes and shares in users' news...

Oct 06, 2014 ⚡ Analysis available

★★ Is it true that you don't need a website to rank, or are there viable alternatives?

While having a website is beneficial for some aspects like content control and online sales, other online channels may require less technical skill and be cheaper to implement while effectively reachi...

Oct 06, 2014 ⚡ Analysis available

★★★ Why is local mobile usage now dictating your geolocalized SEO strategy?

It's truly crucial to pay attention to your potential customers on mobile, as 85% of smartphone users have searched for local information and 81% have taken action accordingly, such as visiting in per...

Oct 06, 2014 ⚡ Analysis available

★★ Do You Still Need a Website to Be Visible on Google?

Unlike ten years ago, it is no longer mandatory to have a website; channels like review sites and social networks are also crucial for establishing an online presence....

Oct 06, 2014 ⚡ Analysis available

★★★ Do 301 redirects really keep your rankings intact when migrating domains?

When you change your site's domain with appropriate 301 redirects, it signals to Google that the resources remain the same and only the URL has changed. This should help maintain your rankings, except...

Sep 25, 2014 ⚡ Analysis available

★★★ Why does Google only talk about a tiny fraction of its algorithmic updates?

Google performs numerous algorithmic updates throughout the year. Only updates that affect a large number of queries are generally announced publicly....

Sep 25, 2014 ⚡ Analysis available

★★★ Do Amazon affiliate links really harm your SEO if they lack added value?

Affiliate sites must provide unique added value beyond simply listing products, like those from Amazon, in order to rank well. The affiliate links themselves do not pose a problem if they point to the...

Sep 25, 2014 ⚡ Analysis available

★★★ Why does your site lose rankings without a Google update?

Ranking fluctuations can be due to many reasons and are not always associated with Google algorithm updates. Changes to your site or alterations in competing pages can also be factors....

Sep 25, 2014 ⚡ Analysis available

★★★ Do Google partnerships really influence organic search rankings?

Partnerships with Google have no impact on search results. Google treats all sites fairly, whether they are partners or not, concerning search results....

Sep 25, 2014 ⚡ Analysis available

★★★ Can Google truly prevent negative SEO from impacting your site?

Google's algorithms are designed to identify unusual link patterns to prevent negative SEO from unfairly affecting sites. The disavow tool is there to help webmasters ignore suspected low-quality link...

Sep 25, 2014 ⚡ Analysis available

★★ Do you really need to create a separate Search Console property for each subdomain?

Subdomains should be added as distinct properties in Google Search Console to obtain detailed insights. For easy verification, you can use the DNS verification method....

Sep 25, 2014 ⚡ Analysis available

★★ Are CSS validation errors really harmless for your SEO?

CSS validation errors are not a major issue for SEO as long as the CSS itself is not broken and the site is user-friendly and performs well....

Sep 25, 2014 ⚡ Analysis available

★★★ Does Schema Markup Really Enhance Your Google Ranking?

Implementing schema markup on a site does not affect its ranking in search results. It only influences the appearance of the results in SERPs, without a guarantee of display....

Sep 25, 2014 ⚡ Analysis available

★★★ Does Google really rank smartphones and feature phones differently?

The ranking differs between smartphones and feature phones because their web page display capabilities vary. Google delivers results adjusted to the specifications of each type of phone....

Sep 25, 2014 ⚡ Analysis available

★★★ Robots.txt or noindex: Which tool should you choose to control indexing?

Using robots.txt to block pages prevents Google from crawling them, thereby conserving bandwidth. Noindex, on the other hand, asks Google to crawl the page but not to index it....

Sep 25, 2014 ⚡ Analysis available

★★★ Is HTTPS just a ranking factor or an underestimated strategic signal?

Google has announced that they use HTTPS as a ranking signal. This has been widely discussed and it is recommended to stay informed about it....

Aug 28, 2014 ⚡ Analysis available