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Official statement

When a page uses window.history.pushState to change the displayed URL, Google likely treats this as a redirect and associates the content with the modified URL instead of the original URL.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 22/09/2021 ✂ 14 statements
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✂ Other statements from this video 13 ▾
  1. □ How can you prevent the indexing failure of your web pages?
  2. □ Why do links without HREF hinder Google's indexing?
  3. □ Does the no-index tag really prevent Google from crawling your pages?
  4. □ Why does Google index blocked pages by robots.txt?
  5. □ Is it true that the mobile validator isn't always reliable for your URLs?
  6. □ Does mobile compatibility really have a significant impact on your SEO?
  7. □ How can CDNs disrupt your site's mobile display?
  8. □ Is it true that JavaScript-loaded content remains invisible to Googlebot?
  9. □ Could HTML Buttons Be Undermining Your SEO Efforts?
  10. □ How can you ensure that every URL in your SPA is properly indexed by Google?
  11. □ How Does the Compatibility of the Beacon API with the WRS Influence Your SEO Tracking?
  12. □ How can you ensure that content beneath the viewport is acknowledged by Google?
  13. □ Are Google’s Testing Tools Truly Reliable for SEO?
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Official statement from (5 years ago)
TL;DR

Google regards the use of window.history.pushState as a redirect. The content is linked to the modified URL rather than the original URL, which impacts indexing and ranking.

❓ Frequently Asked Questions

window.history.pushState est-il une pratique SEO recommandée ?
Pas toujours. Elle doit être utilisée judicieusement pour éviter des effets négatifs sur l'indexation.
Quel est le principal risque d'utiliser pushState ?
Un mauvais usage peut résulter en un contenu dupliqué ou non indexé correctement par Google.
Comment tester l'impact d'une modification d'URL ?
Analysez les journaux de crawl, suivez les erreurs d'indexation et utilisez des outils de suivi SEO.
🏷 Related Topics
Domain Age & History Content AI & SEO Domain Name Redirects

🎥 From the same video 13

Other SEO insights extracted from this same Google Search Central video · published on 22/09/2021

🎥 Watch the full video on YouTube →

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