What does Google say about SEO? /

Official statement

If the main content of a page is loaded only after a user clicks and is not present in the initial HTML, Googlebot will not see it. Clickable elements must be actual links with HREF pointing to URLs containing the content, or the content must be loaded in the HTML even if it is visually hidden.
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Extracted from a Google Search Central video

💬 EN 📅 22/09/2021 ✂ 14 statements
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Other statements from this video 13
  1. How can you prevent the indexing failure of your web pages?
  2. Why do links without HREF hinder Google's indexing?
  3. Does the no-index tag really prevent Google from crawling your pages?
  4. Why does Google index blocked pages by robots.txt?
  5. How does Google view window.history.pushState in terms of SEO?
  6. Is it true that the mobile validator isn't always reliable for your URLs?
  7. Does mobile compatibility really have a significant impact on your SEO?
  8. How can CDNs disrupt your site's mobile display?
  9. Could HTML Buttons Be Undermining Your SEO Efforts?
  10. How can you ensure that every URL in your SPA is properly indexed by Google?
  11. How Does the Compatibility of the Beacon API with the WRS Influence Your SEO Tracking?
  12. How can you ensure that content beneath the viewport is acknowledged by Google?
  13. Are Google’s Testing Tools Truly Reliable for SEO?
📅
Official statement from (4 years ago)
TL;DR

Googlebot ignores content that is loaded only after a user clicks if it's absent from the initial HTML. Use HREF links for URLs or load the content in the HTML even if it's hidden.

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🎥 From the same video 13

Other SEO insights extracted from this same Google Search Central video · published on 22/09/2021

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