Official statement
During a domain migration, it is recommended to wait until the migration process is fully completed before worrying about traffic changes. The structure of the site also changes, so traffic may naturally be different.
13:07
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Fix Your Site Before a Core Update Finishes Rolling Out?
View statement →
TL;DR
Google advises waiting until the domain migration is fully completed before drawing conclusions about traffic changes. Modifications to the site structure can naturally impact traffic. Be patient and assess the results once the migration has stabilized.
❓ Frequently Asked Questions
Pourquoi devrais-je attendre la fin d'une migration de domaine ?
Pour permettre à Google d'indexer correctement le nouveau contenu et d'éviter d'agir sur des données de trafic biaisées.
Quelles sont les erreurs communes post-migration ?
La précipitation dans les modifications et les conclusions hâtives sur les chiffres de trafic temporairement bas.
Combien de temps devrais-je attendre après une migration de domaine ?
Il est recommandé d'observer le site pendant plusieurs semaines pour s'assurer que les changements sont bien compris et stables.
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