What does Google say about SEO? /

Official statement

If crawlers can see an old URL but users cannot (a form of reverse cloaking), this can cause issues with canonical URL selection. It is crucial that both crawlers and users see the same content, and to use appropriate redirects.
18:19
🎥 Source video

Extracted from a Google Search Central video

⏱ 32:26 💬 EN 📅 29/09/2022 ✂ 14 statements
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📅
Official statement from (3 years ago)
TL;DR

Reverse cloaking can confuse canonical URL selection. Crawlers and users must see the same URL. Use redirects to avoid problems.

❓ Frequently Asked Questions

Le cloaking inversé affecte-t-il le classement SEO ?
Oui, cela peut désorienter les crawlers et causer des erreurs de canonisation.
Comment détecter une URL cloaked ?
Utilisez des audits SEO pour analyser ce que chaque utilisateur et crawler voit.
Quels outils pour gérer les redirections ?
Des outils comme Screaming Frog ou SEMrush peuvent aider à auditer et corriger vos redirections.
🏷 Related Topics
Domain Age & History Crawl & Indexing AI & SEO Domain Name Penalties & Spam Redirects

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Other SEO insights extracted from this same Google Search Central video · duration 32 min · published on 29/09/2022

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