What does Google say about SEO? /

Official statement

Google recommends using a URL structure that works for your site and can be maintained over time. The priority should be on consistency and longevity rather than the specific length or format.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 27/10/2021 ✂ 5 statements
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Other statements from this video 4
  1. Does the length of your URL really impact your SEO?
  2. Should you really limit your URLs to 1000 characters?
  3. How does URL length actually impact canonicalization?
  4. Does canonicalization really have no effect on SEO rankings?
📅
Official statement from (4 years ago)
TL;DR

Google advises prioritizing **consistency** and **longevity** in your URL structure. Instead of focusing on **length**, it’s crucial to ensure a structure that your team can maintain effectively over the long term.

❓ Frequently Asked Questions

La longueur de l'URL impacte-t-elle le SEO?
Non, c'est la **coherence** et la **perennite** qui comptent davantage que la longueur exacte de l'URL.
Que faire si je dois changer une URL existante?
Le **redirect 301** est essentiel pour ne pas perdre le **jus SEO** de l'ancienne URL.
Comment tester si une URL est efficace?
Verifiez la **readabilite** et la simplicite, et assurez-vous qu'elle soit logiquement integree au contenu et a la structure du site.
🏷 Related Topics
AI & SEO Domain Name Pagination & Structure

🎥 From the same video 4

Other SEO insights extracted from this same Google Search Central video · published on 27/10/2021

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