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Official statement

The length of the URL has no impact on organic search rankings. Google uses URLs as identifiers, regardless of their length. Neither the length of the URL nor the number of slashes influences rankings in search results.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 27/10/2021 ✂ 5 statements
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Other statements from this video 4
  1. Should you really limit your URLs to 1000 characters?
  2. How does URL length actually impact canonicalization?
  3. Does canonicalization really have no effect on SEO rankings?
  4. Why is a consistent URL structure essential for your SEO success?
📅
Official statement from (4 years ago)
TL;DR

The length of the URL does not affect SEO ranking. Use URLs primarily as identifiers. It's recommended to optimize other factors.

AI & SEO Domain Name

🎥 From the same video 4

Other SEO insights extracted from this same Google Search Central video · published on 27/10/2021

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