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Official statement

John Mueller personally recommends keeping URLs below 1000 characters, but only to facilitate monitoring and management. This limit is not a technical requirement from Google for SEO.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 27/10/2021 ✂ 5 statements
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✂ Other statements from this video 4 ▾
  1. □ Does the length of your URL really impact your SEO?
  2. □ How does URL length actually impact canonicalization?
  3. □ Does canonicalization really have no effect on SEO rankings?
  4. □ Why is a consistent URL structure essential for your SEO success?
📅
Official statement from (4 years ago)
TL;DR

John Mueller advises keeping URLs under 1000 characters. This is not a technical requirement from Google; it's simply to make monitoring easier.

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🎥 From the same video 4

Other SEO insights extracted from this same Google Search Central video · published on 27/10/2021

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