Official statement
Google does not use the traffic generated by a link or the probability that a user will click on it to evaluate the value of that link. Links sometimes serve as simple references without requiring a click.
Other statements from this video 17 ▾
- □ Should you separate transactional and informational pages to enhance SEO?
- □ How does Google differentiate between singular and plural search intents?
- □ Is it necessary to add a lot of text on e-commerce category pages?
- □ Is it true that Google tolerates partial content duplication between blogs and category pages?
- □ Why do index updates take so long?
- □ Should you be concerned about low-quality pages affecting your overall SEO?
- □ Is PageRank Still Crucial for Modern SEO?
- □ Should you really use Google's address change tool?
- □ Why does Google limit the display to just one rich result per page?
- □ Do 404 Errors from Non-Existent URLs Really Impact Your SEO?
- □ Is it true that Googlebot mainly crawls from the United States?
- □ Is geographical cloaking a dangerous trap for your SEO strategy?
- □ Why do high-traffic pages have a greater influence on Core Web Vitals?
- □ How does Search Console truly reflect real user behavior?
- □ Are Subdomains and Subdirectories Truly Equivalent for SEO Strategy?
- □ Should you worry about partial duplicate content for SEO?
- □ Should you really link to the original sources of duplicate content for SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Does Linking to Wikipedia or CNN Really Improve Your SEO Rankings?
View statement →
TL;DR
Google does not take into account the traffic generated by a link or the likelihood of a click to assess its value. Focus on the quality and relevance of content rather than on potential clicks.
🎥 From the same video 17
Other SEO insights extracted from this same Google Search Central video · published on 17/09/2021
🎥 Watch the full video on YouTube →
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