Official statement
From an SEO perspective, subdomains and subdirectories are essentially equivalent according to the Search Quality team. The decision should be based on infrastructure and reporting needs rather than SEO.
Other statements from this video 17 ▾
- □ Should you separate transactional and informational pages to enhance SEO?
- □ How does Google differentiate between singular and plural search intents?
- □ Is it necessary to add a lot of text on e-commerce category pages?
- □ Is it true that Google tolerates partial content duplication between blogs and category pages?
- □ Why do index updates take so long?
- □ Should you be concerned about low-quality pages affecting your overall SEO?
- □ Does Link Traffic Really Impact Its SEO Value?
- □ Is PageRank Still Crucial for Modern SEO?
- □ Should you really use Google's address change tool?
- □ Why does Google limit the display to just one rich result per page?
- □ Do 404 Errors from Non-Existent URLs Really Impact Your SEO?
- □ Is it true that Googlebot mainly crawls from the United States?
- □ Is geographical cloaking a dangerous trap for your SEO strategy?
- □ Why do high-traffic pages have a greater influence on Core Web Vitals?
- □ How does Search Console truly reflect real user behavior?
- □ Should you worry about partial duplicate content for SEO?
- □ Should you really link to the original sources of duplicate content for SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Local domains, subdomains, or subdirectories: which structure should you choose ...
View statement →
TL;DR
Google claims that subdomains and subdirectories are equivalent in SEO. Your choice should depend on infrastructure and reporting needs.
❓ Frequently Asked Questions
Quelle est la différence fondamentale entre sous-domaine et sous-répertoire ?
Un sous-domaine est une extension de votre domaine principal, tandis qu'un sous-répertoire est une section distincte au sein du même domaine.
Les backlinks sont-ils affectés différemment par les sous-domaines et sous-répertoires ?
Historiquement oui, mais Google considère aujourd'hui qu'ils peuvent être traités de façon équivalente.
Puis-je changer ma structure sans impact SEO ?
Tout changement nécessite des tests. Mieux vaut procéder par étapes et surveiller les résultats.
🎥 From the same video 17
Other SEO insights extracted from this same Google Search Central video · published on 17/09/2021
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