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Official statement

It is not necessary to add a link to the original source of duplicate content (like a manufacturer). Google automatically manages duplication without needing this indication.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 17/09/2021 ✂ 18 statements
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Other statements from this video 17
  1. Should you separate transactional and informational pages to enhance SEO?
  2. How does Google differentiate between singular and plural search intents?
  3. Is it necessary to add a lot of text on e-commerce category pages?
  4. Is it true that Google tolerates partial content duplication between blogs and category pages?
  5. Why do index updates take so long?
  6. Should you be concerned about low-quality pages affecting your overall SEO?
  7. Does Link Traffic Really Impact Its SEO Value?
  8. Is PageRank Still Crucial for Modern SEO?
  9. Should you really use Google's address change tool?
  10. Why does Google limit the display to just one rich result per page?
  11. Do 404 Errors from Non-Existent URLs Really Impact Your SEO?
  12. Is it true that Googlebot mainly crawls from the United States?
  13. Is geographical cloaking a dangerous trap for your SEO strategy?
  14. Why do high-traffic pages have a greater influence on Core Web Vitals?
  15. How does Search Console truly reflect real user behavior?
  16. Are Subdomains and Subdirectories Truly Equivalent for SEO Strategy?
  17. Should you worry about partial duplicate content for SEO?
📅
Official statement from (4 years ago)
TL;DR

Google claims that linking to the original source of duplicate content, such as a manufacturer, is not necessary. The search engine automatically handles these cases. For SEO professionals, this means a more flexible approach to link building in cases of duplication.

❓ Frequently Asked Questions

Dois-je toujours lier les descriptions produits à l'original?
Non, selon Google, cela n'est pas nécessaire pour le classement.
Quels risques si je ne lie pas aux sources?
Peu de risques selon Google, mais cela dépend de la niche et du contexte concurrentiel.
Les liens vers des sources affectent-ils le ranking?
Selon cette déclaration, leur absence n'affectera pas négativement votre SEO.
🏷 Related Topics
Content AI & SEO Links & Backlinks

🎥 From the same video 17

Other SEO insights extracted from this same Google Search Central video · published on 17/09/2021

🎥 Watch the full video on YouTube →

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