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Official statement

The best practice is to create links normally and declare them with the appropriate attributes so that they are processed correctly by Google.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 13/07/2021 ✂ 8 statements
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Other statements from this video 7
  1. Pourquoi les liens d'affiliation sont-ils acceptés par Google pour le SEO ?
  2. Pourquoi un contenu unique est-il crucial pour les sites avec liens d'affiliation?
  3. Faut-il vraiment déclarer tous les liens d'affiliation pour le SEO ?
  4. Faut-il utiliser rel='nofollow' pour les liens d'affiliation ?
  5. Faut-il vraiment cacher vos liens d'affiliation en SEO ?
  6. Faut-il ajouter des attributs nofollow aux liens d'affiliation en JavaScript ?
  7. Comment optimiser vos avis produits affiliés avec des données structurées ?
📅
Official statement from (4 years ago)
TL;DR

Declare your affiliate links with the right attributes. This way, Google will process these links correctly. Essential for maintaining your SEO.

What you need to understand

What attributes should you use for affiliate links? <\/h3>

Google explicitly recommends using the rel="sponsored"<\/strong> attribute for affiliate links. This helps the search engine understand the nature of the link better.<\/p>

  • Use rel="sponsored"<\/strong> for affiliations<\/li>
  • Create 'normal' links in terms of structure<\/li><\/ul>

    Why does Google insist on these practices?<\/h3>

    Google aims to maintain the integrity of its search platform. Undeclared affiliate links may be perceived as misleading. The engine wants to avoid potential abuses.<\/p>

SEO Expert opinion

Is this statement consistent with observed practices?<\/h3>

Overall, yes. SEOs have observed that not adhering to these practices can negatively impact rankings. However, it's also noted that Google doesn't always systematically penalize sites that do not comply — even though it is recommended.<\/p>

What nuances should be added?<\/h3>

While using rel="sponsored"<\/strong> is strongly advised, cases have shown that sites continue to be indexed well without it. However, this lack of compliance can pose long-term issues and affect credibility with Google.<\/p>

Attention: In cases of repeated non-compliance, manual penalties could be considered.<\/div>

Practical impact and recommendations

What should be done concretely?<\/h3>

It is essential to review your affiliate links and ensure that they correctly use the rel="sponsored"<\/strong> attribute. A comprehensive SEO audit of your links can be beneficial.<\/p>

  • Identify all existing affiliate links<\/li>
  • Check and add the rel="sponsored"<\/strong> attribute as needed<\/li><\/ul>

    How can I check if my site is compliant?<\/h3>

    Use link analysis tools to scan your site. Browser plugins can also assist with this task.<\/p>

    • Use a crawling tool to identify non-compliant links<\/li>
    • Update links with the appropriate attribute<\/li><\/ul>
      These optimizations can be technical. Engaging a specialized SEO agency could ensure optimal and error-free implementation.<\/div>

❓ Frequently Asked Questions

Que se passe-t-il si je ne déclare pas un lien d'affiliation ?
Votre site pourrait subir des pénalités ou voir sa crédibilité diminuer dans les SERPs de Google.
Google pénalise-t-il automatiquement les sites sans attributs corrects ?
Pas systématiquement, mais c'est un risque à long terme. Mieux vaut être conforme dès à présent.
Existe-t-il d'autres attributs à utiliser pour les liens ?
Pour les liens d'affiliation, <strong>rel="sponsored"</strong> est recommandé. Pour d'autres liens, envisagez <strong>rel="nofollow"</strong> si vous ne soutenez pas la source.

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