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Official statement

A 301 redirect from the old sitemap to the new one is acceptable and causes no problems. However, it is recommended to also submit the new URL directly in Search Console or robots.txt.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 18/02/2022 ✂ 24 statements
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Other statements from this video 23
  1. Google compte-t-il vraiment tous les liens visibles dans Search Console ?
  2. Faut-il vraiment concentrer son contenu sur moins de pages pour ranker ?
  3. Les critères d'avis produits Google s'appliquent-ils même si votre site n'est pas classé comme site d'avis ?
  4. L'API Indexing de Google fonctionne-t-elle vraiment pour tous les contenus ?
  5. L'E-A-T influence-t-il vraiment le classement Google ou n'est-ce qu'un mythe ?
  6. Les mentions de marque sans lien ont-elles un impact sur votre référencement ?
  7. Les commentaires d'utilisateurs améliorent-ils vraiment le classement dans Google ?
  8. Les certificats SSL premium influencent-ils vraiment le référencement Google ?
  9. PDF et HTML avec le même contenu : faut-il craindre une cannibalisation dans les SERPs ?
  10. Peut-on vraiment piloter l'indexation des PDF via les headers HTTP ?
  11. Faut-il encore utiliser rel=next et rel=prev pour la pagination ?
  12. Googlebot peut-il vraiment indexer vos contenus en défilement infini ?
  13. Faut-il vraiment indexer toutes les pages de son site ?
  14. Faut-il s'inquiéter de la page référente affichée dans Google Search Console ?
  15. Pourquoi 97% de crawl refresh est-il un signal positif pour votre site ?
  16. Comment Google détermine-t-il réellement la vitesse de crawl de votre site ?
  17. Vitesse de crawl et Core Web Vitals : pourquoi Google fait-il la distinction ?
  18. Pourquoi Google ralentit-il son crawl après un changement d'hébergement ?
  19. Le paramètre de taux de crawl est-il vraiment un plafond et non un objectif ?
  20. Le CTR peut-il vraiment pénaliser le reste de votre site ?
  21. Le maillage interne est-il vraiment l'élément le plus déterminant pour le SEO ?
  22. Le linking interne agit-il vraiment instantanément après recrawl ?
  23. Faut-il s'inquiéter si Google ne crawle pas toutes vos pages ?
📅
Official statement from (4 years ago)
TL;DR

Google accepts 301 redirects of old sitemaps to new ones without any issues. However, Mueller still recommends submitting the new URL directly in Search Console or robots.txt to avoid any misunderstanding with crawlers. Bottom line: the redirect works, but it's better to explicitly declare the new sitemap.

What you need to understand

Why does Google tolerate a 301 redirect on the sitemap?

The logic is straightforward: Googlebot follows 301 redirects just as it would for any other URL. If the old sitemap redirects with a 301 to the new one, the bot understands that the resource has moved and adjusts its crawling accordingly.

This tolerance prevents penalizing websites that migrate or redesign their architecture without immediately updating all sitemap references. In practice, the engine adapts — but that doesn't mean it's the optimal solution.

What's the difference between submitting via Search Console and robots.txt?

Search Console allows you to manually declare the new sitemap URL in the dedicated interface. It's quick, but limited to GSC. The robots.txt file, on the other hand, exposes the sitemap to all crawlers that read the file — not just Google.

Declaring the sitemap in robots.txt with the Sitemap: directive remains the most universal and cleanest method. It guarantees that any respectful bot will find the information without having to follow a redirect.

Why not just stick with the redirect then?

Because it adds an unnecessary step. Googlebot must first crawl the old sitemap, receive the 301, and then fetch the new one. It's not catastrophic, but it wastes crawl budget for nothing.

On a large site with multiple sitemaps or complex indexes, multiplying redirects creates noise. It's better to declare the correct URL directly and save requests.

  • The 301 redirect works and doesn't break anything on the indexing side
  • Submitting the new sitemap directly via Search Console or robots.txt is more efficient
  • The robots.txt remains the most universal method for all search engines
  • Avoiding unnecessary redirects preserves crawl budget

SEO Expert opinion

Is this recommendation consistent with practices observed in the field?

Absolutely. We regularly observe websites that keep old sitemaps in redirect for months, even years. Google continues to crawl without problems, but the URL still appears as "redirected" in the logs.

What's problematic is when a webmaster thinks the redirect is enough and never updates the official reference. Result: the sitemap remains technically functional, but monitoring tools display alerts and SEO audits systematically flag this as an anomaly.

In which cases does this rule not apply?

If you have multiple sitemaps declared in an XML index, and you redirect the index itself, the sub-sitemaps are not automatically updated. Googlebot will follow the index redirect, but if internal URLs still point to the old addresses, it creates an unnecessary chain of redirects.

Another case: multilingual or multi-domain sites. If each version has its own sitemap and you migrate one without touching the others, you risk having inconsistencies in cross-references. [To verify]: Mueller doesn't specify if this tolerance also applies to video, image, or news sitemaps — we assume it does, but there's no official confirmation.

Do you really need to bother if the redirect works?

Let's be honest: if your site has three pages and a static sitemap, nobody will die because you leave a 301 hanging around. But on an e-commerce site with 50,000 URLs and multiple segmented sitemaps, every inefficiency accumulates.

And then there's the "professional cleanliness" aspect. An SEO audit that detects redirects on the sitemap is a signal that technical management isn't top-notch. It's better to fix it directly and avoid questions.

Warning: If you use a CMS with automatic sitemap generation (WordPress, Shopify, etc.), verify that the URL update is properly reflected in the robots.txt file or GSC settings. Some plugins overwrite the config at each update.

Practical impact and recommendations

What should you do concretely during a sitemap migration?

First, update your robots.txt file with the new sitemap URL. That's the foundation. Next, log into Search Console and manually submit the new sitemap in the dedicated section.

If the old sitemap is still accessible, set up a temporary 301 redirect so you don't lose bots that might have the old reference cached. But don't stop there: make sure this redirect disappears once the new URL is well crawled.

What mistakes must you absolutely avoid?

Don't let a chain of redirects trail across multiple sitemaps. If you have sitemap_old.xml → sitemap_new.xml → sitemap_final.xml, Google will follow, but it's pure waste.

Another classic mistake: changing the sitemap URL in the CMS without touching robots.txt or GSC. Result: bots can no longer find the sitemap and you're left wondering why indexation is slowing down.

How do you verify that everything is properly in place?

Check your server logs to see if Googlebot is crawling the new sitemap directly or still going through the old one with a 301. If you see requests on the old URL several weeks after migration, it means the update wasn't picked up everywhere.

In Search Console, verify that the new sitemap appears in the list and that there are no processing errors. If the status stays "Pending" too long, resubmitting manually can unblock the situation.

  • Update the robots.txt with the new sitemap URL
  • Submit the new sitemap in Search Console
  • Configure a temporary 301 redirect from the old to the new
  • Verify in server logs that Googlebot is crawling the new sitemap properly
  • Remove the redirect once the transition is confirmed
  • Audit internal sitemaps (XML index, sub-sitemaps) to avoid inconsistencies
Migrating a sitemap is a technical project that may seem trivial, but it directly affects Google's ability to discover and index your content. If your architecture is complex — multilingual sites, segmented sitemaps, large URL volumes — or if you're unsure about mastering all parameters (robots.txt, GSC, redirects, logs), support from a specialized SEO agency can save you valuable time and prevent costly visibility errors. A complete technical audit helps identify inconsistencies before they impact your performance.

❓ Frequently Asked Questions

Est-ce qu'une redirection 301 sur le sitemap ralentit l'indexation ?
Non, Googlebot suit les redirections normalement. Mais ça consomme du crawl budget inutilement et ajoute une étape intermédiaire. Autant soumettre directement la bonne URL pour optimiser le processus.
Faut-il déclarer le sitemap dans robots.txt ET dans Search Console ?
Pas obligatoire, mais recommandé. Le robots.txt est universel (tous les bots), Search Console permet un suivi détaillé et une resoumission rapide en cas de problème.
Combien de temps faut-il garder la redirection 301 de l'ancien sitemap ?
Quelques semaines suffisent, le temps que Google crawle le nouveau et mette à jour ses références. Une fois confirmé dans les logs, vous pouvez retirer la redirection.
Que se passe-t-il si je ne mets à jour ni robots.txt ni Search Console ?
Googlebot continuera de crawler l'ancien sitemap s'il est en redirection, mais vous perdez en efficacité. Si l'ancien n'existe plus sans redirection, le sitemap disparaît et l'indexation peut ralentir.
Cette règle s'applique-t-elle aussi aux sitemaps vidéo ou actualités ?
Mueller ne le précise pas explicitement, mais le principe devrait être identique : la redirection fonctionne, mais soumettre directement reste préférable. Aucune confirmation officielle toutefois.
🏷 Related Topics
Domain Age & History Crawl & Indexing AI & SEO Domain Name Pagination & Structure Redirects Search Console

🎥 From the same video 23

Other SEO insights extracted from this same Google Search Central video · published on 18/02/2022

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