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Official statement

When you change hosting or CDN providers, Google automatically reverts to a cautious crawl rate and then gradually increases it over several weeks until it reaches a safe level again.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 18/02/2022 ✂ 24 statements
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Other statements from this video 23
  1. Google compte-t-il vraiment tous les liens visibles dans Search Console ?
  2. Faut-il vraiment concentrer son contenu sur moins de pages pour ranker ?
  3. Les critères d'avis produits Google s'appliquent-ils même si votre site n'est pas classé comme site d'avis ?
  4. L'API Indexing de Google fonctionne-t-elle vraiment pour tous les contenus ?
  5. L'E-A-T influence-t-il vraiment le classement Google ou n'est-ce qu'un mythe ?
  6. Les mentions de marque sans lien ont-elles un impact sur votre référencement ?
  7. Les commentaires d'utilisateurs améliorent-ils vraiment le classement dans Google ?
  8. Les certificats SSL premium influencent-ils vraiment le référencement Google ?
  9. PDF et HTML avec le même contenu : faut-il craindre une cannibalisation dans les SERPs ?
  10. Peut-on vraiment piloter l'indexation des PDF via les headers HTTP ?
  11. Faut-il encore utiliser rel=next et rel=prev pour la pagination ?
  12. Googlebot peut-il vraiment indexer vos contenus en défilement infini ?
  13. Faut-il vraiment indexer toutes les pages de son site ?
  14. Faut-il s'inquiéter de la page référente affichée dans Google Search Console ?
  15. Faut-il vraiment rediriger l'ancien sitemap en 301 ou soumettre le nouveau directement ?
  16. Pourquoi 97% de crawl refresh est-il un signal positif pour votre site ?
  17. Comment Google détermine-t-il réellement la vitesse de crawl de votre site ?
  18. Vitesse de crawl et Core Web Vitals : pourquoi Google fait-il la distinction ?
  19. Le paramètre de taux de crawl est-il vraiment un plafond et non un objectif ?
  20. Le CTR peut-il vraiment pénaliser le reste de votre site ?
  21. Le maillage interne est-il vraiment l'élément le plus déterminant pour le SEO ?
  22. Le linking interne agit-il vraiment instantanément après recrawl ?
  23. Faut-il s'inquiéter si Google ne crawle pas toutes vos pages ?
📅
Official statement from (4 years ago)
TL;DR

Google automatically applies a reduced crawl rate when you change hosting or CDN providers. The gradual recovery to normal levels takes several weeks. This precaution prevents overloading infrastructure that has just been migrated and whose real capacity remains unknown to the search engine.

What you need to understand

Why does Google automatically reduce crawl rate?

When you change hosting or CDN providers, Google detects the IP address change associated with your domain. At that point, the search engine doesn't know the real capacity of your new infrastructure.

The risk? Overwhelming a server that might not handle the same request volume as the old one. So Google prefers to revert to a conservative crawl rate to avoid crashing your new setup in the first few hours.

How long does this slowdown phase last?

Mueller mentions "several weeks." In practice, we observe periods ranging from 2 to 6 weeks depending on site size and crawl history.

The return to normal isn't linear — it's a progressive curve where Google tests in increments how much load your infrastructure can handle.

Does this slowdown affect all site types equally?

No. Sites with high crawl budget (large media outlets, massive e-commerce) are more impacted than small sites that get crawled 2-3 times daily anyway.

On a small WordPress blog, you might not even notice the difference. On a 500,000-page site with daily updates, that's another story entirely.

  • Automatic slowdown: Google doesn't ask your permission — it's default behavior
  • Variable duration: 2 to 6 weeks depending on the site and its history
  • Proportional impact: the higher your crawl budget, the more you'll feel it
  • Trigger: IP change detected during hosting or CDN migration

SEO Expert opinion

Is this statement consistent with real-world observations?

Yes, and it's been documented for years in crawl logs. We genuinely observe a sharp drop in Googlebot hits right after an IP change.

The problem is that Mueller stays vague about the exact timeline. "Several weeks" could mean 3 or 8 — and for an e-commerce site in peak season, that uncertainty is problematic.

What nuances should we add?

First nuance: this slowdown can be partially offset if you have a well-maintained sitemap.xml and pages that change regularly. Google still prioritizes fresh content, even in conservative mode.

Second nuance: [To verify] — we lack data on the real impact of a manual crawl request via Search Console during this period. Some observe normal responsiveness, others don't.

Third point: if your new server is significantly more performant than the old one and you've configured impeccable server response times, Google might adjust faster. But no official guarantee on that.

In what cases might this rule not apply?

If you've been using a CDN like Cloudflare in proxy mode from the start and you only change the hosting behind it, the public IP seen by Google doesn't change. So no slowdown.

Another case: sites with already very low crawl rates (a few pages per day) probably won't see any difference — you can't slow down what's already slow.

Caution: Don't confuse crawl slowdown with indexation problems. If your new pages aren't indexing after migration, the issue is elsewhere (redirects, robots.txt, canonical tags…).

Practical impact and recommendations

What should you do concretely before and after migration?

Before: schedule your hosting migration outside critical periods (product launches, seasonal peaks). If you have a choice, migrate during a slow period.

During: monitor your crawl logs like a hawk. Set up monitoring on Googlebot hits to see the drop in real time and anticipate the recovery.

After: don't panic if you notice an immediate drop. That's normal. However, if after 6 weeks crawl still hasn't recovered, investigate — there may be a technical issue (response time, 500 errors, etc.).

What mistakes should you absolutely avoid?

Don't try to "force" crawling by massively submitting URLs via Search Console. Google will still respect its conservative crawl rate, and you'll just clutter your interface for nothing.

Another classic mistake: modifying robots.txt or sitemap.xml during the migration "to help Google." Result: you introduce new variables and don't know if the crawl drop is normal or linked to your changes.

How do you verify everything is going well?

Three indicators to monitor: server logs (Googlebot hit volume), the coverage report in Search Console (no new errors?), and server response times (if it's slow, Google will slow down even more).

If your infrastructure handles the load and performance is good, Google will progressively increase crawl. Just be patient.

  • Schedule migration during a slow business period
  • Set up crawl log monitoring before migration
  • Verify the new server responds quickly (TTFB < 200ms ideally)
  • Don't modify robots.txt or sitemap.xml during the transition
  • Monitor the Search Console coverage report for 6 weeks
  • Accept the temporary drop as normal — don't overreact
  • If crawl doesn't recover after 6 weeks, audit server performance
A well-planned hosting migration limits risks but doesn't eliminate the temporary crawl slowdown. Anticipating this Google behavior lets you stay calm and focus on the right metrics. If your architecture is complex (multisite, multi-layer CDN, distributed infrastructure), these migrations can quickly become technical — in that case, consulting an SEO agency specialized in infrastructure can help you avoid costly mistakes and speed up diagnosis if something goes wrong.

❓ Frequently Asked Questions

Le ralentissement du crawl après migration affecte-t-il le référencement immédiat ?
Non, vos positions ne vont pas chuter du jour au lendemain. Google continue de crawler, juste moins vite. L'impact se fait sentir surtout si vous publiez beaucoup de nouveau contenu qui met plus de temps à être découvert.
Peut-on éviter ce ralentissement en prévenant Google à l'avance ?
Non, il n'existe aucune procédure officielle pour signaler une migration d'hébergement à Google. Le ralentissement est automatique dès détection du changement d'IP.
Un CDN comme Cloudflare empêche-t-il ce ralentissement ?
Si le CDN est déjà en place avant la migration et que l'IP publique ne change pas, Google ne détecte pas de changement d'infrastructure et le crawl reste stable.
Combien de temps exactement dure la phase de remontée progressive ?
Google parle de plusieurs semaines, mais les observations terrain montrent une fourchette de 2 à 6 semaines selon la taille du site et la capacité de la nouvelle infrastructure.
Faut-il soumettre manuellement les URLs importantes pendant cette période ?
Ça peut aider pour quelques pages critiques, mais Google respectera quand même son quota de crawl prudent. Ne soumettez pas massivement, ça ne changera rien au rythme global.
🏷 Related Topics
Crawl & Indexing AI & SEO

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