Official statement
From Google's search perspective, the distinction between organic traffic and referral traffic during a domain migration is not significant. The difference may appear in Google Analytics but is not used for ranking.
Other statements from this video 21 ▾
- □ Do domain extensions really influence SEO?
- □ Should you really worry about characters in URLs for SEO?
- □ Do links from low-visibility pages really affect SEO?
- □ Does a partially translated site really affect its SEO performance?
- □ How can integrating sitemaps boost your SEO tracking efforts?
- □ Why is localized content essential for international SEO?
- □ Is it true that changing your internal links won't harm your SEO?
- □ How does Google manage independent franchises without specific tags?
- □ How does Google decide between recent and old content?
- □ Why do soft 404 errors fluctuate in your SEO reports?
- □ Is duplicate content on category pages really a non-issue for Google?
- □ Why doesn't the cached page reflect the actual indexing?
- □ Why Doesn't Google Index All the Pages It Crawls?
- □ Why is aiming for a server response time under 300ms crucial for your SEO?
- □ How does the title tag really affect your SEO ranking?
- □ Does the meta description really influence your SEO rankings?
- □ Should you really focus on new meta tags?
- □ Why do SEO improvements take so long to show results?
- □ Why does Google sometimes show content in a different language?
- □ Can Google really mix up a query's intent?
- □ How do user feedback really influence SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should you really wait until a domain migration is complete before making any mo...
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TL;DR
For Google, the type of traffic (organic or referral) does not impact rankings during a domain migration. The distinction is only visible in Google Analytics.
❓ Frequently Asked Questions
Le trafic référent peut-il affecter mon classement SEO ?
Non, selon Google, le trafic référent n'est pas pris en compte pour le classement.
Pourquoi le trafic organique est-il important ?
Il reflète la visibilité de votre site dans les résultats de recherche naturels, un indicateur clé pour le SEO.
Quelle mesure dois-je surveiller lors d'une migration de domaine ?
Surveillez la continuité du trafic global et vérifiez que les redirections sont correctement configurées.
🎥 From the same video 21
Other SEO insights extracted from this same Google Search Central video · published on 25/06/2021
🎥 Watch the full video on YouTube →
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