Official statement
Google uses internal links to understand how pages fit within a site, but these links can be altered. It's normal for sites to restructure over time and change their internal linking.
Other statements from this video 21 ▾
- □ Do domain extensions really influence SEO?
- □ Should you really worry about characters in URLs for SEO?
- □ Do links from low-visibility pages really affect SEO?
- □ Should you really worry about the type of traffic during a domain migration?
- □ Does a partially translated site really affect its SEO performance?
- □ How can integrating sitemaps boost your SEO tracking efforts?
- □ Why is localized content essential for international SEO?
- □ How does Google manage independent franchises without specific tags?
- □ How does Google decide between recent and old content?
- □ Why do soft 404 errors fluctuate in your SEO reports?
- □ Is duplicate content on category pages really a non-issue for Google?
- □ Why doesn't the cached page reflect the actual indexing?
- □ Why Doesn't Google Index All the Pages It Crawls?
- □ Why is aiming for a server response time under 300ms crucial for your SEO?
- □ How does the title tag really affect your SEO ranking?
- □ Does the meta description really influence your SEO rankings?
- □ Should you really focus on new meta tags?
- □ Why do SEO improvements take so long to show results?
- □ Why does Google sometimes show content in a different language?
- □ Can Google really mix up a query's intent?
- □ How do user feedback really influence SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Why are your internal pages overshadowed by the homepage?
View statement →
TL;DR
Internal links are crucial for understanding a site's structure, but Google states that they can be modified without any issues. You can gradually restructure your internal linking as needed.
❓ Frequently Asked Questions
Un changement de maillage interne peut-il impacter mon SEO ?
Oui, mais bien géré, il devrait être positif. Respectez les meilleures pratiques.
Dois-je modifier mes liens internes souvent ?
Pas nécessairement. Modifiez lorsque c'est pertinent pour le contenu et l'expérience utilisateur.
Google peut-il pénaliser des modifications de liens internes ?
Pas directement, mais de mauvaises pratiques SEO peuvent influencer votre classement.
Thematic analysis
🎥 From the same video 21
Other SEO insights extracted from this same Google Search Central video · published on 25/06/2021
🎥 Watch the full video on YouTube →
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