Official statement
Google's systems can be uncertain about a query's intent (informational vs transactional) and may shift between different pages over time. It is crucial to properly link these pages together to guide users.
Other statements from this video 21 ▾
- □ Do domain extensions really influence SEO?
- □ Should you really worry about characters in URLs for SEO?
- □ Do links from low-visibility pages really affect SEO?
- □ Should you really worry about the type of traffic during a domain migration?
- □ Does a partially translated site really affect its SEO performance?
- □ How can integrating sitemaps boost your SEO tracking efforts?
- □ Why is localized content essential for international SEO?
- □ Is it true that changing your internal links won't harm your SEO?
- □ How does Google manage independent franchises without specific tags?
- □ How does Google decide between recent and old content?
- □ Why do soft 404 errors fluctuate in your SEO reports?
- □ Is duplicate content on category pages really a non-issue for Google?
- □ Why doesn't the cached page reflect the actual indexing?
- □ Why Doesn't Google Index All the Pages It Crawls?
- □ Why is aiming for a server response time under 300ms crucial for your SEO?
- □ How does the title tag really affect your SEO ranking?
- □ Does the meta description really influence your SEO rankings?
- □ Should you really focus on new meta tags?
- □ Why do SEO improvements take so long to show results?
- □ Why does Google sometimes show content in a different language?
- □ How do user feedback really influence SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should You Really Consolidate Pages Ranking for the Same Queries?
View statement →
TL;DR
Google sometimes makes mistakes in interpreting a query's intent, which can affect the choice of pages displayed in search results. Link your pages together to better guide users.
❓ Frequently Asked Questions
Comment Google différencie-t-il l'intention informationnelle de transactionnelle ?
Google utilise des algorithmes basés sur le comportement des utilisateurs et le contenu des pages, mais des erreurs d'interprétation sont possibles.
Qu'est-ce que cela signifie si mes pages fluctuent entre deux intentions ?
Cela peut indiquer que Google n'est pas certain de l'intention de la requête ou de la page. Vérifiez l'optimisation de votre contenu.
Faut-il réécrire le contenu de mes pages ?
Pas nécessairement. Commencez par améliorer le maillage interne et analyser les intentions des pages.
🎥 From the same video 21
Other SEO insights extracted from this same Google Search Central video · published on 25/06/2021
🎥 Watch the full video on YouTube →
💬 Comments (0)
Be the first to comment.