Official statement
Google doesn't care much about the characters and words in URLs from an SEO perspective. URLs should be optimized primarily for users rather than for search engines. Google can process any technically valid URL.
Other statements from this video 21 ▾
- □ Do domain extensions really influence SEO?
- □ Do links from low-visibility pages really affect SEO?
- □ Should you really worry about the type of traffic during a domain migration?
- □ Does a partially translated site really affect its SEO performance?
- □ How can integrating sitemaps boost your SEO tracking efforts?
- □ Why is localized content essential for international SEO?
- □ Is it true that changing your internal links won't harm your SEO?
- □ How does Google manage independent franchises without specific tags?
- □ How does Google decide between recent and old content?
- □ Why do soft 404 errors fluctuate in your SEO reports?
- □ Is duplicate content on category pages really a non-issue for Google?
- □ Why doesn't the cached page reflect the actual indexing?
- □ Why Doesn't Google Index All the Pages It Crawls?
- □ Why is aiming for a server response time under 300ms crucial for your SEO?
- □ How does the title tag really affect your SEO ranking?
- □ Does the meta description really influence your SEO rankings?
- □ Should you really focus on new meta tags?
- □ Why do SEO improvements take so long to show results?
- □ Why does Google sometimes show content in a different language?
- □ Can Google really mix up a query's intent?
- □ How do user feedback really influence SEO?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should you translate your URLs to boost international SEO rankings?
View statement →
TL;DR
Google is not overly concerned with characters in URLs for SEO. Focus on optimizing URLs for users, not search engines. Any technically valid URL is acceptable.
❓ Frequently Asked Questions
Les URLs courtes sont-elles meilleures pour le SEO ?
Elles ne sont pas meilleures en termes de SEO technique, mais souvent préférables pour les utilisateurs.
Quel est l'impact des caractères spéciaux ?
Ils ne nuisent pas au SEO selon Google, mais peuvent compliquer l'expérience utilisateur.
Dois-je changer mes URLs existantes complexes ?
Seulement si vous identifiez une barrière pour l'utilisateur ou une confusion, mais attention aux implications pour le trafic déjà établi.
🎥 From the same video 21
Other SEO insights extracted from this same Google Search Central video · published on 25/06/2021
🎥 Watch the full video on YouTube →
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