Official statement
<p>A website that is 10 to 15 years old and has evolved organically since its inception will likely benefit from a complete redesign, regardless of the technology chosen. A cleaner, faster, and more modern structure will generally lead to significant ranking improvements.</p>
Other statements from this video 29 ▾
- □ Is it true that Google prioritizes its own platforms in search rankings?
- □ Should you split your backlinks between two different URLs?
- □ Why doesn't Google automatically hide Chrome extension pages on mobile?
- □ Does Google really slow down crawling on pages that are in prolonged no-index?
- □ How can temporary internal linking boost your reindexing speed?
- □ Is it true that changing your URL could cost you valuable SEO data?
- □ Can canonical and hreflang tags actually work together on the same page?
- □ Why should you avoid using canonicals between language versions?
- □ How do you choose between no-index and canonical for an effective SEO strategy?
- □ Should you combine no-index and canonical tags to enhance your SEO signals?
- □ Why does the crawl rate take longer to recover than to decline?
- □ Should you use the form to boost your crawl rate?
- □ Why is a 500-millisecond response time essential for effective SEO crawling?
- □ Why doesn't a reduced crawl rate from Google lead to the deindexing of your pages?
- □ Why does Google keep crawling old mobile subdomains?
- □ How does Googlebot's geographic limitations affect content indexing?
- □ Is it true that the ES-419 code is a critical error for hreflang?
- □ Should you really replicate the markup of major websites for SEO?
- □ Why doesn't Google assign a single quality score for SEO?
- □ How could bold text influence your SEO strategy?
- □ How can overusing bold text harm your SEO efforts?
- □ How does semantic HTML enhance your SEO performance?
- □ Is it really necessary to manage over 10,000 links per page to optimize your SEO?
- □ Should you favor a hierarchical structure to boost your SEO?
- □ Why is Google Discover traffic so unpredictable for SEO professionals?
- □ What makes Google Discover's SEO standards so much stricter?
- □ Does response time really impact how Google crawls your site?
- □ Do PWAs Really Impact Your SEO?
- □ What unique SEO challenges do JavaScript PWAs bring?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Avoid a Website Redesign for Fear of Losing Your SEO Traffic?
View statement →
TL;DR
A 10-15 year old website deserves a redesign. It can significantly improve its rankings. A modern and fast site often yields better SEO results.
❓ Frequently Asked Questions
Est-ce que tous les vieux sites devraient être refaits ?
Pas forcément. Mais une analyse détaillée est nécessaire pour comprendre les bénéfices potentiels d'une refonte.
Combien de temps prend généralement une refonte ?
Cela dépend de la taille et de la complexité du site, mais comptez plusieurs mois pour un travail bien fait.
Une refonte affectera-t-elle mes classements actuels ?
C'est possible. Une planification minutieuse est essentielle pour minimiser les interruptions SEO.
🎥 From the same video 29
Other SEO insights extracted from this same Google Search Central video · published on 12/11/2021
🎥 Watch the full video on YouTube →
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