Official statement
If all the content on a page is in bold, it has no SEO effect because nothing stands out. Emphasis markup (bold, strong) works in relation to the rest of the page: only a few highlighted elements have an impact.
Other statements from this video 29 ▾
- □ Is it true that Google prioritizes its own platforms in search rankings?
- □ Should you split your backlinks between two different URLs?
- □ Why doesn't Google automatically hide Chrome extension pages on mobile?
- □ Does Google really slow down crawling on pages that are in prolonged no-index?
- □ How can temporary internal linking boost your reindexing speed?
- □ Is it true that changing your URL could cost you valuable SEO data?
- □ Can canonical and hreflang tags actually work together on the same page?
- □ Why should you avoid using canonicals between language versions?
- □ How do you choose between no-index and canonical for an effective SEO strategy?
- □ Should you combine no-index and canonical tags to enhance your SEO signals?
- □ Why does the crawl rate take longer to recover than to decline?
- □ Should you use the form to boost your crawl rate?
- □ Why is a 500-millisecond response time essential for effective SEO crawling?
- □ Why doesn't a reduced crawl rate from Google lead to the deindexing of your pages?
- □ Why does Google keep crawling old mobile subdomains?
- □ How does Googlebot's geographic limitations affect content indexing?
- □ Is it true that the ES-419 code is a critical error for hreflang?
- □ Should you really replicate the markup of major websites for SEO?
- □ Why doesn't Google assign a single quality score for SEO?
- □ How could bold text influence your SEO strategy?
- □ How does semantic HTML enhance your SEO performance?
- □ Is it really necessary to manage over 10,000 links per page to optimize your SEO?
- □ Should you favor a hierarchical structure to boost your SEO?
- □ Why is Google Discover traffic so unpredictable for SEO professionals?
- □ What makes Google Discover's SEO standards so much stricter?
- □ Does response time really impact how Google crawls your site?
- □ Do PWAs Really Impact Your SEO?
- □ Is it essential to redesign older websites for better performance?
- □ What unique SEO challenges do JavaScript PWAs bring?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Does bold text really improve organic search rankings?
View statement →
TL;DR
Using bold for all your content negates its SEO effect. Emphasis should be relative to be effective. In short, less is more.
❓ Frequently Asked Questions
Tous les contenus en gras sont-ils nuisibles ?
Oui, car si tout est en gras, rien ne se distingue. Cela annule l'effet de mise en avant.
Quel impact a le gras sur le SEO ?
Bien utilisé, il peut renforcer certains mots clés. Abusé, il perd son efficacité.
Le gras peut-il affecter l'expérience utilisateur ?
Absolument. Trop de gras peut rendre la lecture difficile et décourager l'utilisateur.
🎥 From the same video 29
Other SEO insights extracted from this same Google Search Central video · published on 12/11/2021
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