What does Google say about SEO?

Search through official Google statements about search engine optimization

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9314 statement(s) found
Do you really need structured data for non-AMP content to appear in Top Stories?
Patrick Kettner Jun 14, 2021 ★★★
Non-AMP pages must include specific structured data for articles (title, author, publisher, publication date) to be eligible for the Top Stories carousel.
Domain Age & History Content Discover & News Mobile SEO
Are Web Vitals Truly an Unfailing Ranking Factor?
Patrick Kettner Jun 14, 2021 ★★★
It is not possible to either fail or succeed in Web Vitals metrics. These are tools used by Google to compare the relative performances between pages. Better scores increase the likelihood of surpassing competitors on this ranking factor.
Domain Age & History AI & SEO Web Performance Search Console
Why are Google News rules crucial for appearing in Top Stories?
Patrick Kettner Jun 14, 2021 ★★★
To appear in the Top Stories carousel, content must always comply with Google News policies, as these are not random web pages but highly relevant news articles.
Domain Age & History Content Discover & News AI & SEO
Why is Google removing the AMP badge from its search results?
Patrick Kettner Jun 14, 2021 ★★
The AMP lightning badge displayed at the bottom of search results is being removed because it is no longer relevant now that all types of web content can appear in Top Stories.
Content AI & SEO JavaScript & Technical SEO Mobile SEO
How do signed exchanges enhance preloading for non-AMP pages in SEO?
Patrick Kettner Jun 14, 2021 ★★
Signed exchanges enable non-AMP pages to benefit from preloading while preserving user privacy and displaying real URLs instead of cache URLs.
Domain Age & History AI & SEO Mobile SEO Domain Name Web Performance
Why is the Page Experience Report crucial for informed SEO decisions?
Patrick Kettner Jun 14, 2021 ★★★
Publishers should utilize the Page Experience Report in Search Console to gain valuable insights into the actual user experience and identify problematic URLs that require fixing.
Domain Age & History Domain Name Search Console
How does the expansion of Top Stories to all web pages change the SEO game?
Patrick Kettner Jun 14, 2021 ★★
With the Top Stories carousel now open to all web pages and no longer just AMP, limited spots are naturally becoming more competitive. It’s essential to continue publishing high-quality, relevant content.
Domain Age & History Content Mobile SEO
Why are AMP pages still being preloaded on Google?
Patrick Kettner Jun 14, 2021 ★★
If a site is already publishing AMP pages, nothing changes. The AMP project and AMP caches remain very active, and AMP pages will continue to be preloaded and prerendered from search results.
Domain Age & History Mobile SEO Web Performance
What risks does buying links pose to your SEO strategy?
John Mueller Jun 11, 2021 ★★★
Buying links, artificially placing links on other sites, and any form of artificial link building violate guidelines. Google imposes algorithmic and manual penalties, including downgrading the buyer's site, the seller's site, or complete disregard of...
Algorithms AI & SEO Links & Backlinks
Should we really disregard links from websites that sell links?
John Mueller Jun 11, 2021 ★★★
When Google identifies that a site regularly sells links, the action taken is often to ignore all links present on that site, rendering link purchases completely ineffective without the seller or buyer realizing it.
Links & Backlinks
How can you create content that earns links without breaking Google’s rules?
John Mueller Jun 11, 2021 ★★★
Actively creating content designed to attract natural links and then reaching out to other sites to promote it without an exchange of money or value is an acceptable approach to link building, unlike the direct purchase of links.
Content AI & SEO Links & Backlinks Pagination & Structure
Why has Google stopped using rel=next and rel=prev in your site's SEO?
John Mueller Jun 11, 2021 ★★★
Google no longer utilizes the link rel=next and rel=prev tags to understand pagination. While these tags may be beneficial for accessibility, they do not contribute to SEO. Google requires standard HTML links (A tags) on pages.
Domain Age & History AI & SEO Links & Backlinks Pagination & Structure
Will Google's CLS change really affect your SEO?
John Mueller Jun 11, 2021 ★★
The recent change to the CLS metric (Cumulative Layout Shift) should have only positive effects. For regular websites (non single-page apps), no changes should be observed. If negative effects occur, other causes should be investigated.
Domain Age & History AI & SEO Web Performance
Should you really block the indexing of paged pages?
John Mueller Jun 11, 2021 ★★★
It is possible to block the indexing of paged pages (page 2 and beyond) if Google can discover all detail pages through other crawl paths on the site. Otherwise, paged pages must remain crawlable and indexable.
Domain Age & History Content Crawl & Indexing AI & SEO
Why isn’t the sitemap enough for an effective SEO strategy?
John Mueller Jun 11, 2021 ★★★
The sitemap helps Google discover additional pages but does not replace internal linking. Pages should never exist solely in the sitemap. Internal linking to all important pages is always necessary.
Domain Age & History Crawl & Indexing AI & SEO Links & Backlinks Pagination & Structure Search Console
Why does Google overlook invalid HTML in SEO?
John Mueller Jun 11, 2021 ★★★
Google generally does not concern itself with invalid HTML because the majority of the web does not have valid HTML. Exceptions arise in cases where broken HTML prevents Google from recognizing mobile-friendliness, titles or headings, or when the pag...
Domain Age & History Content Mobile SEO
Could grammatical errors really harm your SEO?
John Mueller Jun 11, 2021 ★★
Grammar and spelling errors can make it difficult for Google to understand the content and may cause a page to appear lower quality. Correcting these errors is generally more urgent than addressing invalid HTML.
Domain Age & History Content AI & SEO
Is it true that only moving from Bad to Good in Core Web Vitals changes your ranking?
John Mueller Jun 11, 2021 ★★★
For Page Experience, Google distinguishes three levels: Bad, Needs Improvement, and Good. The impact on ranking primarily occurs between Needs Improvement and Good. Moving from Good to Really Good (improvement in the green zone) offers no additional ...
Domain Age & History E-commerce AI & SEO Web Performance
Does relevance still take precedence over Page Experience?
John Mueller Jun 11, 2021 ★★★
The Page Experience update does not surpass relevance factors. If pages are highly relevant to a query, they will continue to rank well even if their speed is lacking. Relevance remains a paramount factor.
Domain Age & History AI & SEO Web Performance
How can you speed up the removal of 404 pages from Google?
John Mueller Jun 11, 2021 ★★
To speed up the removal of a page returning a 404 from search results, you can use the URL removal tool even if you are not the site owner. Google checks that the page is indeed inaccessible, then removes it after a few days or up to a week.
Domain Age & History AI & SEO JavaScript & Technical SEO Domain Name
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