What does Google say about SEO?

Search through official Google statements about search engine optimization

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9117 statement(s) found
Does hreflang really function on a page-by-page basis and not for the entire site?
John Mueller Jan 09, 2022 ★★★
Hreflang only works at the page level, not for the entire site. It does not change rankings but allows the appropriate language or geographic version to be shown to the user in search results.
Domain Age & History AI & SEO International SEO
How does Google truly measure Page Experience in its algorithm?
John Mueller Jan 09, 2022 ★★★
Page Experience factors include mobile-friendliness, HTTPS, Core Web Vitals, and intrusive interstitials. The latter currently lacks a dedicated report in Search Console.
Domain Age & History HTTPS & Security Mobile SEO Web Performance Search Console
Does Google really not use Chrome and Analytics data for rankings?
John Mueller Jan 09, 2022 ★★★
Google does not use Google Chrome data for ranking, except for the Chrome User Experience Report for Page Experience metrics. Google Analytics data, including bounce rate and time spent on site, are not used for ranking.
Domain Age & History
Does hreflang really change the ranking or just swap the URLs?
John Mueller Jan 09, 2022 ★★★
The implementation of hreflang exchanges the URL displayed in search results to show the appropriate version for the user, but does not alter the page's ranking.
Domain Age & History AI & SEO Domain Name International SEO
Do you really need to choose between a 301 redirect and a canonical link for a migration?
John Mueller Jan 09, 2022 ★★
To migrate from a subfolder to a subdomain, using a permanent 301 redirect or a canonical link are both valid approaches. Temporarily maintaining both versions with a canonical link is acceptable but increases crawl activity.
Crawl & Indexing AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name Pagination & Structure Redirects
Is it true that Top Stories can thrive without AMP? Here's what you need to know!
John Mueller Jan 09, 2022 ★★★
Google no longer requires AMP pages to appear in Top Stories. However, Page Experience metrics such as Core Web Vitals and speed are still taken into account.
Domain Age & History Mobile SEO Web Performance
Does Google Search Console really account for all your SEO impressions?
John Mueller Jan 09, 2022 ★★
Search Console includes in the performance report all impressions where a URL from the site appears in the results, including Google Business profiles, People Also Ask, and image thumbnails. The average position represents the highest position, not a...
Domain Age & History Featured Snippets & SERP AI & SEO Images & Videos Domain Name Web Performance Search Console
Does JavaScript-generated URLs really waste your crawl budget?
John Mueller Jan 09, 2022 ★★
URLs discovered in JavaScript or mentioned randomly hold low priority for crawling. Google prioritizes new content and important pages before these random URLs. Therefore, the crawl budget is not negatively impacted by these discoveries.
Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name
Does nofollow really prevent a page from being indexed?
John Mueller Jan 09, 2022 ★★★
The rel='nofollow' attribute indicates not to pass PageRank but does not guarantee that a page will never be indexed. To block indexing, always use the noindex tag.
Domain Age & History Crawl & Indexing AI & SEO Links & Backlinks
Why does Google choose not to index certain pages on your site?
John Mueller Jan 09, 2022 ★★
It is normal for Google not to index every page of a website. The amount of content indexed partly depends on Google's understanding of the overall quality of the site.
Domain Age & History Content Crawl & Indexing
Should you really delete low-traffic pages to boost your SEO?
John Mueller Jan 09, 2022 ★★
Removing content solely based on low traffic is not recommended. Important pages may have low traffic (seasonal content, for example) but still hold value. The analysis should be manual and contextual.
Domain Age & History Content AI & SEO
Does improperly formatted breadcrumb markup lead to a Google penalty?
John Mueller Jan 09, 2022 ★★
Breadcrumb markup errors do not trigger manual actions from the spam team. Google has more significant issues to address. It is recommended to test the display in search results.
Domain Age & History Structured Data AI & SEO JavaScript & Technical SEO Pagination & Structure Penalties & Spam
Does unique content really enhance a site's overall ranking?
John Mueller Jan 09, 2022 ★★★
Having unique content on a site does not automatically result in better rankings for generic queries. Uniqueness only aids in specific searches for that unique content. Removing duplicate content via DMCA does not boost the site's overall ranking.
Content AI & SEO
Do new TLDs (.space, .tech, .xyz) realmente hold the same SEO weight as a .com?
John Mueller Jan 05, 2022 ★★★
New top-level domains (like .space) are equivalent to traditional generic TLDs such as .com in terms of SEO. Google does not differentiate between them for SEO purposes. Choose the one you prefer from a variety of available options.
AI & SEO JavaScript & Technical SEO Domain Name
Should you choose www or non-www to optimize your SEO?
John Mueller Jan 05, 2022 ★★
Google has no preference between the www and non-www versions of a domain name. You can use whichever you prefer. Sometimes there are technical reasons to choose one over the other, but often it is simply a matter of personal preference.
Content AI & SEO JavaScript & Technical SEO Domain Name
Can you really use rel=canonical between different domain names?
John Mueller Jan 05, 2022 ★★★
It is possible to use the rel=canonical link element across different top-level domain names, such as between different country-code domains (ccTLDs). The rel=canonical tag is not limited to the same domain.
Crawl & Indexing AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name International SEO
Can a ccTLD Really Serve as a Global Domain Without Penalizing International SEO?
John Mueller Jan 05, 2022 ★★★
Country code Top-Level Domains (ccTLDs) can work for a global website. Although a ccTLD helps Google's systems geotarget for that specific country, it still allows for global visibility.
AI & SEO JavaScript & Technical SEO Domain Name International SEO
Do ccTLDs really prevent multi-country geotargeting?
John Mueller Jan 05, 2022 ★★
The only limitation of ccTLDs is that you cannot specify other countries for geotargeting. For instance, with a .fr site for France, you may be visible globally, but you won't be able to explicitly target users in Brazil.
Domain Age & History AI & SEO Domain Name International SEO
Do Nofollow, UGC, and Sponsored Attributes Really Impact Your SEO Differently?
John Mueller Jan 03, 2022 ★★★
John Mueller reminded us on Twitter that in purely SEO terms, there are no differences between the nofollow, ugc, and sponsored attributes on a link.
Content AI & SEO Links & Backlinks Social Media
What's Google's HTML Code Size Limit for Indexing?
John Mueller Jan 03, 2022 ★★★
John Mueller reminded us, also on Twitter, that the size of a web page's source code indexed by Google had a limit in terms of weight, but that it was very high: "We don't have a documented limit, the last time I saw someone check, it was between 10 ...
Domain Age & History Content Crawl & Indexing AI & SEO PDF & Files Social Media
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