What does Google say about SEO?

Does page experience really play a crucial role in Google's rankings?

Google Jan 12, 2022 ★★★

Since the summer of 2021, page experience has been added as a new ranking factor in search results. Google evaluates page experience metrics for each individual URL on the site and uses them as a ranking signal.

Domain Age & History Domain Name

How long are your Search Console data truly accessible?

Google Jan 12, 2022 ★★

All data in Search Console is retained for 16 months. Data accumulates from the moment the site is registered in Search Console.

Search Console

Why does Google emphasize checking the index coverage report first?

Google Jan 12, 2022 ★★★

Start by checking the index coverage report to see how many pages of your site Google has indexed, how many are not indexed, why they are not indexed, and if there are any errors on your site.

Domain Age & History Crawl & Indexing Search Console

Why does Google suggest analyzing image search and web search separately?

Google Jan 12, 2022 ★★

A useful feature of the performance report is the ability to compare image search with web search. For shopping or e-commerce sites, images are important, making it relevant to separately analyze image search.

Domain Age & History E-commerce Images & Videos Web Performance Search Console

Should You Really Align Search Console Queries with Your Target Keywords?

Google Jan 12, 2022 ★★

It’s important to verify if the popular search queries displayed in Search Console are aligned with your website's target keywords.

AI & SEO Search Console

Does Google really have what it takes to index all JavaScript content?

Martin Splitt Jan 11, 2022 ★★★

Content generated by JavaScript now stands a good chance of being indexed by Google. Although JavaScript isn't a completely resolved issue, significant strides have been made, and Google continues to improve JavaScript rendering.

Content Crawl & Indexing AI & SEO JavaScript & Technical SEO

Is Google struggling to properly index sites that use Web Workers?

Martin Splitt Jan 11, 2022 ★★

Google needs to improve its support for Web Workers in its rendering service. This technique that shifts JavaScript work off the main thread is becoming more popular with Core Web Vitals, but Google's rendering does not yet handle this work separatio...

Content AI & SEO JavaScript & Technical SEO Web Performance

Why is it essential for SEOs and developers to collaborate?

Martin Splitt Jan 11, 2022 ★★

A dialogue is necessary between SEO and developers. SEOs should not propose one-size-fits-all solutions without understanding the technical environment, and developers must consider SEO from the website design phase.

Content AI & SEO

Are Google's core updates really just reminders about the guidelines?

Gary Illyes Jan 11, 2022 ★★★

Google's core updates focus on the guidelines that Google has been publishing for 20 years: write good content, don't buy links. These updates optimize relevance and quality algorithms without penalizing websites.

Algorithms Content Links & Backlinks

Are core updates really neutral, or do they hide disguised penalties?

Gary Illyes Jan 11, 2022 ★★★

Core updates are not punitive actions against websites. Google is optimizing its relevance and quality algorithms. A site may lose positions not because it has done something wrong, but because the algorithms have changed and other content is now eva...

Algorithms Content AI & SEO

Core Update: Does Google Really Refuse to Provide Specific Details?

Gary Illyes Jan 11, 2022 ★★

Google's official advice for websites affected by a core update is to follow the Webmaster Guidelines. Google cannot provide more specific details about what is affected in each update.

Algorithms AI & SEO

Why does Google refuse to reveal what core updates really involve?

Gary Illyes Jan 11, 2022 ★★

The Google team understands what core updates do and comprehends the changes, but cannot share more details than the general recommendation to follow the guidelines. This frustrating limitation prevents Google from offering more specific advice.

Algorithms AI & SEO

Do Google’s core updates really affect all websites?

John Mueller Jan 11, 2022 ★★

For the vast majority of websites, core updates do not change their rankings. Only a minority of sites experience significant changes during these algorithm updates.

Algorithms AI & SEO

Is Google’s Web Rendering Service really keeping up with all the latest Chrome features?

Martin Splitt Jan 11, 2022 ★★★

Google's Web Rendering Service (WRS) is updated a few weeks after each new stable version of Chrome to stay current with new web technologies.

Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Pagination & Structure

Are Google’s core updates really designed to enhance user experience or to reshuffle rankings?

Gary Illyes Jan 11, 2022 ★★

The goal of core updates is to deliver better results to users by optimizing relevance and quality algorithms. When one site moves up in rankings, another must necessarily move down within the 10 displayed results.

Algorithms AI & SEO

Can One Bad Section Really Tank Your Entire Site's SEO Rankings?

John Mueller Jan 10, 2022 ★★★

John Mueller reminded us during a webmaster hangout that if a portion of a website is of poor quality (he mentioned, for example, poor translation into another language, but not limited to that), this can negatively influence the site as a whole in S...

Content AI & SEO International SEO

Is crawl budget really insignificant for your site?

John Mueller Jan 09, 2022 ★★★

For a site publishing a few pages per day or even 10,000 pages daily, crawl budget is generally not a limiting factor. Google can easily crawl these volumes. Crawl budget only becomes relevant for sites with millions of pages published daily.

Domain Age & History Crawl & Indexing AI & SEO

Should you publish more frequently to be crawled more regularly by Google?

John Mueller Jan 09, 2022 ★★★

Google adjusts its crawl frequency based on the update frequency of content. A site that updates its content every hour will be crawled more frequently than a site updated once a month. This does not indicate quality or ranking.

Content Crawl & Indexing

Should you really worry about internal content duplication?

John Mueller Jan 09, 2022 ★★

Internal content duplication (between category page and blog article, for example) is normal and generally acceptable. Google's systems recognize these natural duplications on a website.

Domain Age & History Content Discover & News AI & SEO Pagination & Structure

Does new content really get an automatic ranking boost?

John Mueller Jan 09, 2022 ★★★

Google does not apply an automatic ranking boost for freshly published or republished content. Updating old content is preferable to republishing it if the content remains the same.

Domain Age & History Content