What does Google say about SEO?

Can exporting your Search Console data actually revolutionize your SEO strategy?

Daniel Waisberg Feb 28, 2023 ★★

Exporting Search Console data to spreadsheets allows you to add context to reports, enrich data with technical or commercial sources, and perform advanced analyses using statistical tools or data visualization platforms.

Content AI & SEO Search Console

How can you fully leverage data exports from Search Console to boost your SEO strategy?

Daniel Waisberg Feb 28, 2023 ★★

Search Console allows you to export data in three formats: Google Sheets, Excel, or CSV. The filters applied to your current report are automatically applied to the exported data.

Search Console

Why does Google cap Search Console exports at just 1000 rows?

Daniel Waisberg Feb 28, 2023 ★★★

The export function integrated into reports allows you to export up to 1000 rows of data. For the performance report, seven different tables are generated during export, corresponding to the different tabs in the report.

Pagination & Structure Web Performance Search Console

Should you really be steering your SEO budget based on geographic performance data?

Daniel Waisberg Feb 28, 2023 ★★

Analyzing Search Console performance by country allows you to evaluate past spending and decide where to concentrate future SEO efforts. By cross-referencing this data with regional budgets, you can identify market opportunities and optimize resource...

Web Performance Search Console International SEO

How can you leverage Search Console exported data to build custom SEO dashboards that reveal hidden insights?

Daniel Waisberg Feb 28, 2023 ★★

Exported data can be used to create custom dashboards with visualizations unsupported by Search Console, such as geographic maps, area charts, scatter plots, pivot tables, or treemaps.

Domain Age & History AI & SEO Pagination & Structure Search Console

How can you effectively analyze the SEO performance of each section on your website?

Daniel Waisberg Feb 28, 2023 ★★

For sites divided into sections or directories, exporting Performance data allows you to compare the performance of each section using functions like SPLIT to separate URLs by directory and VLOOKUP to join internal data.

AI & SEO Domain Name Web Performance Search Console

How can you leverage Search Console metrics to pinpoint your highest-potential markets?

Daniel Waisberg Feb 28, 2023 ★★

Metrics such as average position and click-through rate can help you evaluate the scale of opportunities in each market, enabling you to distribute your budget more strategically—for example, by increasing translation investments for high-potential n...

AI & SEO Mobile SEO International SEO

Have site migrations really become less risky for SEO now?

Gary Illyes Feb 23, 2023 ★★

Google has noticed a clear decline in complaints about site migrations in recent years. A team of engineers worked specifically to make migrations less painful, and the improvements seem to be working.

AI & SEO Redirects

Are Meta Refresh Redirects Destroying Your SEO Migration Strategy?

John Mueller Feb 23, 2023 ★★

Meta refresh redirects are not recommended for site migrations because they can result in PageRank loss. JavaScript redirects may function but are not ideal.

Domain Age & History AI & SEO JavaScript & Technical SEO Links & Backlinks Redirects

Do you really need to panic if your site traffic hasn't recovered a year after migration?

Gary Illyes Feb 23, 2023 ★★★

The maximum timeframe for a site migration to stabilize is approximately one year. If traffic hasn't returned after this period, you should consider alternative strategies. This timeframe is not precise but rather approximate.

Domain Age & History AI & SEO Pagination & Structure Redirects

Should you really avoid combining domain migration and complete redesign at the same time?

Gary Illyes Feb 23, 2023 ★★★

It is strongly inadvisable to combine a domain migration with a complete site redesign and URL restructuring. The more simultaneous changes you make, the greater the risks of errors and difficulties in identifying problems.

AI & SEO JavaScript & Technical SEO Domain Name Redirects

Can changing your HTML structure really impact your Google rankings?

Gary Illyes Feb 23, 2023 ★★★

Changing a page's HTML structure can affect how Google identifies and extracts the main content. Google will need to relearn the structure, which can temporarily impact your search rankings.

Domain Age & History Content Featured Snippets & SERP AI & SEO Pagination & Structure

Should you really migrate a complex website in phases rather than all at once?

Gary Illyes Feb 23, 2023 ★★

For complex migrations involving multiple domains or TLDs, it is recommended to proceed in phases rather than migrating everything simultaneously. This reduces the risk of organic traffic loss.

AI & SEO JavaScript & Technical SEO Domain Name Redirects

Should you really verify a domain's history before SEO migration?

John Mueller Feb 23, 2023 ★★★

Before migrating to a new domain, you must verify its history using tools like archive.org. A domain with a problematic past (spam, inappropriate content) can affect SEO even after migration.

Domain Age & History Content AI & SEO JavaScript & Technical SEO Domain Name Penalties & Spam Local Search Redirects

Are HTTPS migrations really as trouble-free as Google claims?

John Mueller Feb 23, 2023 ★★

HTTP to HTTPS migrations alone are considered relatively problem-free and do not require any special precautions. Google has not observed any incidents during this type of migration in a long time.

HTTPS & Security Redirects

Is a comprehensive URL mapping really the single most critical factor that makes or breaks an SEO migration?

Gary Illyes Feb 23, 2023 ★★★

The most important element of a migration is creating a complete map showing where URLs come from and where they go. This map is essential for configuring redirects and verifying that everything has migrated correctly.

Domain Name Redirects

Are you hiding redirects from Googlebot and killing your site migration?

Gary Illyes Feb 23, 2023 ★★★

Google has received escalations from sites that configured redirects triggering only for users but not for Googlebot, causing migration issues.

Crawl & Indexing AI & SEO Redirects

Can a domain with a problematic past secretly tank your SEO performance for an entire year?

John Mueller Feb 23, 2023 ★★

If a site migrates to a domain with a problematic history, even with a correct migration, it can take up to a year for the situation to stabilize completely in search results.

Domain Age & History AI & SEO JavaScript & Technical SEO Domain Name Pagination & Structure Redirects

Does a properly executed SEO migration really guarantee zero traffic loss?

Lizzi Sassman Feb 23, 2023 ★★

If a migration is executed correctly with appropriate redirections, there should theoretically be no traffic loss, as it is simply a matter of redirecting one URL to another.

AI & SEO Domain Name Redirects

Have EMD Domain Names Become a Liability for Your SEO?

John Mueller Feb 20, 2023 ★★★

John Mueller confesses: he's not really a fan of EMDs (Exact Match Domains) which, according to him, can potentially compromise a site's sustainability. In addition to appearing as a spammer in everyone's eyes and scaring away users, basing your stra...

Content AI & SEO JavaScript & Technical SEO Domain Name Penalties & Spam