Martin Splitt

★★★ Why does Google refuse to disclose how it detects spam?

Google cannot disclose details on spam detection because that would allow spammers to use this information to manipulate the system. This information is deliberately kept confidential to protect the q...

Sep 23, 2020 ⚡ Analysis available

★★★ Is AMP really a ranking factor in Google results?

AMP is not a ranking factor in the main organic results. Initially, AMP was required to appear in the Top Stories carousel, but it is not considered a ranking factor in the traditional sense....

Sep 23, 2020 ⚡ Analysis available

★★★ Is Google really trying to send traffic to your site or keep it for itself?

Google's fundamental aim is to connect users with content publishers. Google isn't looking to keep traffic to itself but rather to create relevant connections between searchers and content creators....

Sep 23, 2020 ⚡ Analysis available

★★ Does Google really test its updates before deploying them in production?

During the launch of Evergreen Googlebot, Google did not just test in production. The team ensured that they would not cause negative effects to websites before deployment, demonstrating a responsible...

Sep 23, 2020 ⚡ Analysis available

★★★ Should you really prioritize HTTPS and loading speed to rank on Google?

SEO technical priorities include HTTPS and site speed. These recommendations stem from a 'user-first' approach. Google regularly changes its criteria, but these technical elements remain important as ...

Sep 23, 2020 ⚡ Analysis available

★★ Are user tests truly essential for succeeding in SEO?

Google strongly recommends that businesses conduct real user testing. What creators think is the best content for their users is not necessarily what the users themselves consider the best. Testing re...

Sep 23, 2020 ⚡ Analysis available

★★ Why do Google Developer Advocates intentionally ignore the details of ranking?

Martin Splitt deliberately maintains a distance from the details of ranking algorithms to better represent the community both internally and externally, and because he is not good at keeping secrets. ...

Sep 23, 2020 ⚡ Analysis available

★★ Is it true that Google hides its hundreds of ranking factors from us?

Google uses hundreds of ranking factors that are constantly changing. Discussing all these factors is not considered useful because there aren't many actionable elements. The focus should be on user n...

Sep 23, 2020 ⚡ Analysis available

★★ Is AMP truly beneficial for users or just locking the web down for Google's gain?

The aim of AMP is not to break the web or create a Google-centric web, but to create a fast and efficient web for users, particularly in emerging countries where the web is dominated by mobile apps or...

Sep 23, 2020 ⚡ Analysis available

★★★ Should you update your existing content instead of creating new pages?

For similar content published each year (e.g., skincare routines), it's better to update the existing page and reposition it on the site rather than create a new page. Google may consider very similar...

Sep 09, 2020 ⚡ Analysis available

★★★ Does having an active blog really boost your Google ranking?

Having a blog and regularly producing new content is not a site-wide ranking factor. A blog is only beneficial if it provides relevant and useful content to users, not just to show Google that new con...

Sep 09, 2020 ⚡ Analysis available

★★★ Is the word count really a Google ranking factor?

The word count is not a ranking factor. If you can answer the user's need in 50 words, that's perfect. If you need 2000 words, that's also acceptable. The important thing is to provide the necessary i...

Sep 09, 2020 ⚡ Analysis available

★★ Why are crawl stats a completely useless indicator for assessing the performance of your content?

To determine if content is underperforming, check the Performance Report in Search Console rather than the crawl stats. If you're getting a lot of impressions but few clicks, the content may need to b...

Sep 09, 2020 ⚡ Analysis available

★★★ Should you really consolidate your FAQ pages to dodge thin content penalties?

For help centers featuring hundreds of pages addressing very specific questions in just one or two sentences, Google may treat them as thin content. It is advisable to group similar or related questio...

Sep 09, 2020 ⚡ Analysis available

★★★ Should you really merge your similar content for better ranking?

Merging similar content and implementing redirects reduces Google’s crawl workload and helps centralize relevance and information in one place. This makes it easier to identify the right content to pr...

Sep 09, 2020 ⚡ Analysis available

★★★ Can generated content for location pages really escape Google's duplicate content filter?

For location pages (e.g., 50 states with similar content), generated content can work if it contains enough relevant facts and differing information from one city to another. If the content is too sim...

Sep 09, 2020 ⚡ Analysis available

★★ How does Google really detect duplicate content with fingerprinting?

Google creates a digital fingerprint of the content and uses similarity metrics to determine if two pages are duplicates. If about 95% of the content is identical (e.g., the same product description w...

Sep 09, 2020 ⚡ Analysis available

★★★ Should you really redirect all images during a site migration?

It is essential to implement 301 redirects for all images during a site migration. Visual content is very important for SEO. Since refreshing in the image index takes time, you should monitor the serv...

Aug 27, 2020 ⚡ Analysis available

★★★ Does a domain migration really lead to traffic loss?

A well-executed domain migration does not necessarily result in overall traffic loss. If you simply copy the entire URL structure and content to a new domain, traffic will decrease on the old one and ...

Aug 27, 2020 ⚡ Analysis available

★★★ Does a domain's purchase history truly hinder an SEO migration?

The history of a domain plays a limited role in a migration. If a purchased domain has been used for spam, it is essential to clean up existing issues, possibly use the disavow file, wait for Google t...

Aug 27, 2020 ⚡ Analysis available