Martin Splitt

★★★ Is content behind login really invisible to Google?

Any content located behind a login system is invisible to search engines and has no SEO impact. Webmasters can therefore freely implement JavaScript interfaces for logged-in users without SEO consider...

Jul 01, 2020 ⚡ Analysis available

★★ Should you treat Googlebot differently from users to manage redirects?

While it is technically possible to redirect only regular users to the www domain and not Googlebot, this approach makes testing and debugging more difficult. It is better to address the root cause of...

Jul 01, 2020 ⚡ Analysis available

★★★ Should you really hide consent banners from Googlebot to enhance its crawling?

It is technically acceptable not to show user consent pages to Googlebot and to load the main content directly, but this approach carries the risk of being detected as cloaking by Google's heuristics....

Jul 01, 2020 ⚡ Analysis available

★★★ Why will your hash (#) URLs never be indexed by Google?

URLs containing a hash (#) cannot be crawled or indexed by Google. For temporary content (e.g., sports match) to be findable in search before or during the event, clean routes without a hash must be u...

Jul 01, 2020 ⚡ Analysis available

★★ Is it true that Googlebot can do without pre-rendering?

In 90% of cases, pre-rendering is unnecessary for Googlebot because it executes JavaScript. If pre-rendering is used to work around a JavaScript issue, it is essential to ensure that any remaining Jav...

Jul 01, 2020 ⚡ Analysis available

★★ Does JSON-LD Really Slow Down Your Loading Time?

Adding structured JSON-LD markup (such as FAQ Schema) has a negligible impact on page speed. It only accounts for a small percentage of the total weight compared to JavaScript and images, and the brow...

Jul 01, 2020 ⚡ Analysis available

★★ Is the FAQ Schema markup actually useless for your product pages?

The FAQ Schema markup is mainly useful for informational queries and less effective for direct customer acquisition. It allows users to quickly access information, particularly for customer service qu...

Jul 01, 2020 ⚡ Analysis available

★★★ Why does Googlebot ignore your cookies and how can you adapt your personalized content strategy?

Googlebot does not execute cookies, so it only sees content intended for new users. To expose multiple variants of content (new vs existing), it is recommended to create separate landing pages accessi...

Jul 01, 2020 ⚡ Analysis available

★★★ Does switching JavaScript frameworks really ruin your SEO?

A simple change of technology (e.g., from Angular to Vue/Nuxt) should not affect SEO as long as the content, site structure, and URLs remain identical. Any drop in traffic observed during a migration ...

Jul 01, 2020 ⚡ Analysis available

★★ Is the content behind a login really invisible to Google?

Google cannot index content located behind a login. What happens once the user is logged in has no impact on SEO, and search engines do not care about it....

Jul 01, 2020 ⚡ Analysis available

★★★ How can you verify if your JavaScript content is truly indexable by Google?

To confirm if content loaded via scripts or widgets is indexable, use Google’s testing tools (URL Inspection Tool, Mobile-Friendly Test, Rich Results Test) and examine the rendered HTML. If the conten...

Jul 01, 2020 ⚡ Analysis available

★★ Should you really redirect Googlebot to www to bypass CORB errors?

It is technically acceptable to redirect only Googlebot to the www domain while keeping users on the non-www version to avoid CORB errors caused by a service worker. However, Martin recommends fixing ...

Jul 01, 2020 ⚡ Analysis available

★★ Should you really show consent screens to Googlebot to avoid possible cloaking penalties?

It is generally acceptable not to show Googlebot the user consent screen and to load the main content directly, especially if there are legal reasons preventing the content from being loaded before co...

Jul 01, 2020 ⚡ Analysis available

★★ How can you precisely identify the elements that degrade your Cumulative Layout Shift?

To identify the elements responsible for a poor CLS, you can individually block requests in the Network tab of Chrome DevTools and rerun the metrics, or use an automated Puppeteer script. Lighthouse 6...

Jul 01, 2020 ⚡ Analysis available

★★ Why do your PageSpeed testing tools show contradictory LCP and FCP scores?

FCP and LCP do not necessarily happen simultaneously, especially on devices with slow CPUs or slow network connections. Lighthouse run locally can yield different results than PageSpeed Insights execu...

Jul 01, 2020 ⚡ Analysis available

★★★ Should you really remove hashes from sports event URLs to get them indexed?

For Google to index temporary sports event URLs (matches), the hash (#) must be removed from the URL. If these pages need to be discovered before or during the match, they must be available several da...

Jul 01, 2020 ⚡ Analysis available

★★ Should you really disable JavaScript on your pre-rendered pages for Googlebot?

If you’re using pre-rendering for Googlebot because JavaScript poses an issue, but then leave JavaScript active on the pre-rendered page, you need to check if it really resolves the problem. If not, i...

Jul 01, 2020 ⚡ Analysis available

★★ Does JSON-LD FAQ Schema really slow down your site?

Adding JSON-LD markup (like FAQ Schema) has only a negligible effect on page speed. It adds a few bytes, but this is insignificant compared to the JavaScript and images typically loaded. The browser p...

Jul 01, 2020 ⚡ Analysis available

★★ Does FAQ Schema markup hurt your conversion rate?

FAQ markup is especially effective for informational queries, not really for customer acquisition. It allows users to quickly access information without visiting the site. If the answers are too comme...

Jul 01, 2020 ⚡ Analysis available

★★★ Are backlinks really a minor signal compared to the hundreds of other Google ranking factors?

Backlinks are one of many ranking signals, but not the only one. Google uses hundreds of different signals. Focusing solely on backlinks is easy to manipulate and insufficient for good SEO....

Jun 30, 2020 ⚡ Analysis available