What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
Quick SEO Quiz

Test your SEO knowledge in 5 questions

Less than a minute. Find out how much you really know about Google search.

🕒 ~1 min 🎯 5 questions
★★ Do CDNs really boost your Google ranking?
Using a CDN does not have a direct impact on SEO. The primary role of a CDN is to improve page loading speed for end users....
Nov 02, 2017 ⚡ Analysis available
★★ Should you prioritize the alt attribute over title for indexing your images?
To enhance the indexing of an image, it is better to use the alt attribute rather than the title attribute, as alt is more directly related to the image itself....
Nov 02, 2017 ⚡ Analysis available
★★★ Should you really protect your staging environment with a password instead of robots.txt?
It is advisable to use credential-based authentication to protect a staging environment, as a misconfigured robots.txt or meta tags could easily be propagated to a production site by mistake....
Nov 02, 2017 ⚡ Analysis available
★★★ Does the hash URL really transmit PageRank without being indexed?
Googlebot can index URLs containing hashes, but this is rare. Links to hash URLs do transmit their weight to the non-hash version if it exists....
Nov 02, 2017 ⚡ Analysis available
★★ Can a 503 code really protect your server from Google's over-crawling?
Server responses with a temporary 503 status code help Googlebot adjust its crawl rate. If the server is overwhelmed, one should respond with a 503 to indicate that your site is overloaded....
Nov 02, 2017 ⚡ Analysis available
★★★ Should you really avoid combining canonical and noindex on the same page?
It is discouraged to combine a canonical tag with a noindex as it can provide conflicting signals to Google. A page with a canonical pointing to another that is noindexed should not be interpreted as ...
Nov 02, 2017 ⚡ Analysis available
★★★ Why is your server overheating after migrating to HTTPS?
When you undergo a significant transition, such as switching to HTTPS, Googlebot will crawl faster to process these changes. This can temporarily overload the server, but the crawl frequency will even...
Nov 02, 2017 ⚡ Analysis available
★★★ How often does Google really check your sitemaps?
Google checks sitemap files when indicated or updated by a ping request. If a sitemap never changes, its checking becomes less frequent over time....
Oct 31, 2017 ⚡ Analysis available
★★★ Is it really necessary to use disavow after a partial manual action?
A partial manual action signals that problem links are already ignored by Google. Fixing these links with a disavow or deleting them will not improve rankings but will clarify the situation for the fu...
Oct 31, 2017 ⚡ Analysis available
★★★ Why might Google downgrade your site without any changes on your part?
Changes in how Google perceives the importance of different types of sites can result from the evolution of trends or online technology over long periods....
Oct 31, 2017 ⚡ Analysis available
★★ Can restructuring your site without new content really improve SEO?
Changing a site's architecture without adding significant new content or functional changes will probably not improve SEO. Initially structure your site with a clear architecture....
Oct 31, 2017 ⚡ Analysis available
★★★ Does Googlebot really crawl AJAX URLs during rendering?
Googlebot can explore URLs used by AJAX scripts when rendering pages. To avoid unnecessary requests, use appropriate caching headers for these resources....
Oct 31, 2017 ⚡ Analysis available
★★★ Does migrating to HTTPS really reduce organic traffic?
Transitioning to HTTPS should not reduce your traffic if implemented correctly....
Oct 31, 2017 ⚡ Analysis available
★★★ How does Google truly handle the internal duplicate content on your site?
Google manages internal duplicate content by folding pages together during indexing. While this is a technical issue, cleaner sites with less duplicate content avoid potential problems....
Oct 31, 2017 ⚡ Analysis available
★★★ Why is Google downgrading business directories in its algorithm?
Over the years, the importance given to certain sites has decreased, especially for types of sites like business directories, as users either search directly for businesses or want relevant direct res...
Oct 31, 2017 ⚡ Analysis available
★★★ Is it true that unserved mobile content really harms your Google ranking?
With mobile-first indexing, we will use the content accessible on the mobile version for ranking. If the content is not loaded on mobile, it will not be considered for ranking....
Oct 31, 2017 ⚡ Analysis available
★★★ Should you be worried about mass noindexing on your site?
Applying noindex to a large portion of your site does not negatively affect the rest of your site, but noindexed pages will not bring any search traffic....
Oct 31, 2017 ⚡ Analysis available
★★★ Does Google’s geographic targeting in Search Console really block other countries?
Geographic targeting in Search Console does not exclude pages for other regions but increases their relevance for local users in the targeted country....
Oct 31, 2017 ⚡ Analysis available
★★★ Can removing links from the disavow file really affect your Google ranking?
If you remove URLs from a disavow file, they will be treated normally the next time Google analyzes them. However, a significant change in ranking is unlikely to be caused by a few links mistakenly ad...
Oct 31, 2017 ⚡ Analysis available
★★★ Should you delete low-quality content instead of attempting to improve it?
To address low-quality content, two approaches are possible: improve that content to make it useful and of high quality, or remove it if you cannot make it better. Removal can be done via noindex or 4...
Oct 31, 2017 ⚡ Analysis available
🔔

Get real-time analysis of the latest Google SEO declarations

Be the first to know every time a new official Google statement drops — with full expert analysis.

No spam. Unsubscribe in one click.