John Mueller

★★★ Can local canonical tags truly enhance your visibility without causing cannibalization?

Using canonical tags to indicate to Google which version of content is most relevant locally can strengthen visibility and reduce internal competition between sites....

Oct 16, 2019 ⚡ Analysis available

★★★ Should you compartmentalize the editorial sections of a site to boost its visibility in Google?

If your site has well-defined sections, such as coupons and news, organize them in a way that keeps them separate for better algorithmic distinction and presentation in search results....

Oct 16, 2019 ⚡ Analysis available

★★★ Does Google really treat user-generated content like editorial content?

Google does not make a major distinction between user-generated content and content created by the site owner. All published content is examined for indexing and ranking....

Oct 16, 2019 ⚡ Analysis available

★★ Should you really use the 410 code instead of the 404 to speed up deindexing?

There is a difference between 404 and 410 errors. A 410 error is processed faster for removal from the index because it indicates a permanent deletion. However, using the Google removal tool is more e...

Oct 16, 2019 ⚡ Analysis available

★★ Do you really need to register with Google News to appear on Discover?

Although Discover uses sources similar to Google News, there are no special criteria regarding meta tags or mandatory registration with Google News to appear on Discover. The content must be relevant ...

Oct 16, 2019 ⚡ Analysis available

★★ Should you really use noindex to control the visibility of internal content?

It can be wise to use the noindex attribute to differentiate content you want to index from that you prefer to keep out of the index. This can help experiment with the internal visibility of certain c...

Oct 16, 2019 ⚡ Analysis available

★★ Why don’t SEO tools and Google Analytics show the same impacts after a Core Update?

Changes in visibility following core updates can vary depending on websites. This phenomenon is attributed to how visibility measurement tools interpret data compared to our own analysis in Search Con...

Oct 16, 2019 ⚡ Analysis available

★★★ Does Google Discover really prioritize quality over click-through rates?

Google Discover is not solely based on click-through rates but on a combination of signals to encourage a diversity and quality of content that satisfies users....

Oct 16, 2019 ⚡ Analysis available

★★★ Does Google really have a specific YMYL algorithm for health and finance?

Google does not have a specific algorithm for YMYL content such as health or finance, but uses quality rater guidelines....

Oct 16, 2019 ⚡ Analysis available

★★★ Should you really monitor all your backlinks, or is Google overstating the risk?

Don't worry excessively about backlinks unless you are aware of link purchases or similar techniques. Check them occasionally and use the disavow file for identified problematic patterns....

Oct 16, 2019 ⚡ Analysis available

★★ Does Having Expert Authors Sign Your Content Really Improve Your SEO Rankings?

John Mueller and Danny Sullivan explained on Twitter that, within the framework of the EAT criterion (Expertise, Authoritativeness, Trustworthiness), it was useless to buy an expert's name solely to v...

Oct 14, 2019 ⚡ Analysis available

★★★ Do structured data really guarantee enhanced results on Google?

To be eligible for enhanced results on Google, it is essential to use appropriate structured data that complies with Google's policies. Even if this data does not always lead to enhanced results, it a...

Oct 09, 2019 ⚡ Analysis available

★★★ Is it absolutely necessary to display your postal address on your site for SEO?

John Mueller caused a slight wave of panic by asking on Twitter why some SEOs didn't display their postal address on their website. Some believed that the search engine would penalize this practice. T...

Oct 07, 2019 ⚡ Analysis available

★★ Should we still use nofollow on internal links for crawl budget management?

John Mueller explained on Twitter that the new approach to Nofollow attributes will also work for internal links on a website, although he indicated that these changes were primarily designed for exte...

Oct 07, 2019 ⚡ Analysis available

★★★ Should you really modify Googlebot's crawl rate in Search Console?

John Mueller indicated that changing Googlebot's crawl rate via Search Console should not be considered by very large sites. He strongly recommends letting Googlebot determine the crawl rate it will u...

Oct 07, 2019 ⚡ Analysis available

★★★ Why is Google pushing for JSON-LD for structured data instead of other formats?

Use JSON-LD to add structured data to your pages because it is easier to implement. Test the tags with the available testing tools to ensure that they are properly indexed....

Oct 04, 2019 ⚡ Analysis available

★★★ Do links really lose value over time?

Links do not lose their value over time, but if the page hosting the link becomes less relevant or buried within the site, its value may decrease in the overall context of the linked site....

Oct 04, 2019 ⚡ Analysis available

★★ Are the Quality Rater Guidelines the key to surviving Google's health updates?

It's recommended to consult the Quality Rater Guidelines to understand how Google evaluates the quality of websites, particularly in the health sector, to adapt to algorithm updates....

Oct 04, 2019 ⚡ Analysis available

★★★ Do Google's Core Updates really target health websites?

Google's Core Updates do not have specific criteria for health websites, but aim to better understand search intent and provide reliable results, particularly based on the Quality Rater Guidelines....

Oct 04, 2019 ⚡ Analysis available

★★★ How long do ranking fluctuations really last after a website redesign?

When redesigning a website, expect ranking fluctuations that may last several months. Be prepared to monitor redirects and internal links to prevent traffic loss....

Oct 04, 2019 ⚡ Analysis available