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Why doesn't high-quality content always lead to a top ranking on Google?
Google emphasizes the importance of creating high-quality content, but it has never claimed that producing quality content will automatically result in a higher ranking. Quality content is a prerequis...
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Should you really forgo a JavaScript fallback for native lazy loading?
When using the img element's loading="lazy" attribute (native lazy loading), there is no need to prepare a fallback for Googlebot since JavaScript is unnecessary....
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Does HTTPS really boost SEO rankings or is it just an SEO myth?
While HTTPS exists as a ranking factor, implementing HTTPS will not significantly boost your rank. Google does not advise implementing HTTPS solely to improve your rankings. The main purpose is user p...
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Do Japanese characters in URLs really block indexing beyond 100 pages?
There is no specification that using Japanese in custom URLs causes a site to disappear from Google search once it exceeds 100 articles. If indexing issues occur, one should check the crawl and indexi...
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Why do indexed pages persist in site: search after a service has ended?
After a service closure, many pages may still be displayed indexed in site: search, but site: search does not necessarily show only canonicals. In reality, the new URL is likely chosen as the canonica...
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Why are new sites automatically transitioning to mobile-first indexing?
Since July 2019, new sites automatically transition to mobile-first indexing. Even if the Search Console displays a desktop crawler, checking with the URL Inspection Tool shows that the smartphone cra...
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Should you be worried about the difference between / and /index.html?
If both a URL ending with '/' and '/index.html' exist on the domain's homepage and there are no redirects or canonical settings, Google recognizes them as separate URLs. One will be chosen as canonica...
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Does the link disavow tool really help in combating negative SEO?
The disavow tool is a means to inform Google of spammy links that could not be removed despite all efforts during a manual reconsideration request. It is not merely a tool to disavow negative links. E...
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Is Google really neutralizing most spam links automatically?
Google is detecting and automatically invalidating a significant proportion of spam links. Placing a large number of spam links has little effect on search rankings and only wastes money....
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Can a poorly configured redirect that is later corrected still transfer PageRank?
Even if you mistakenly set the redirect destination during a site renewal and correct it to the right destination a few days later, it's still possible to retain the ranking for the correct redirect d...
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Should you canonicalize pages that share the same content but look visually different?
When displaying pages with the same text that appears different depending on the user, if the basic content is the same but the layout and appearance differ, canonicalizing is optional. However, it is...
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Can you really make Google display one page over another for the same query?
If a detail page appears instead of a list page for a specific query, you cannot instruct Google to display your preferred page. It is crucial to enhance the value of the list page and create content ...
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Does a ranking drop after a Core Update really indicate an issue with your site?
The May 2020 Core Algorithm Update is over. A ranking drop does not necessarily mean there's a problem with the site: it can result from the enhancement of competing content. There isn't always a corr...
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Should You Really Wait Before Optimizing Core Web Vitals?
Google has announced new ranking signals (Web Vitals) but they will not be launched until the end of 2020. Webmasters can prioritize other urgent tasks such as adapting to the health situation....
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Why is Google delaying the complete transition to the Mobile-First Index?
The full migration to the Mobile-First Index, initially scheduled for September 1st, may be postponed due to the health situation. Google will announce the final date later....
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Do URLs with fragments (#) in Search Console mean you need to rethink your tracking and analysis strategy?
URLs with fragments (#) displayed in sitelinks or rich results (FAQs) are NOT normalized in Search Console, unlike traditional search results. Each URL with a fragment generates its own distinct stati...
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Why do the numbers from Analytics, Search Console, and My Business never match?
Google's various tools (Analytics, Search Console, My Business) are distinct systems with different goals and calculation methods. The numbers don't always match; that's normal. Consult the help pages...
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How are FAQ clicks really counted in Search Console?
In Search Console, an FAQ click is counted only when the user clicks on the main URL of the page. If the user clicks on an internal link in the FAQ answer, it’s the destination URL that receives the c...
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Is it true that mobile accordion hidden content is indexed as visible content?
With Mobile-First Indexing, hidden content within mobile accordions is indeed recognized by Google. The handling of accordion content on PC no longer impacts indexing as Google now crawls with the mob...
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Does the rel=canonical via HTTP header really still work?
The rel=canonical attribute via HTTP header continues to work and remains effective for PDFs or other content with separate desktop/mobile versions on different domains....