What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
Quick SEO Quiz

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🕒 ~1 min 🎯 5 questions
★★★ Should you really separate your mobile and desktop site to please Google?
Google does not have a preference regarding the use of a single site or two separate sites to provide mobile-optimized content. As long as the content is accessible to Googlebot, there is no issue. Ho...
Apr 02, 2015 ⚡ Analysis available
★★★ Why are mobile-desktop bidirectional annotations still critical for SEO?
For configurations with two separate sites, it is crucial to establish bidirectional annotations between mobile and desktop pages. This means that each mobile page should link to its desktop counterpa...
Apr 02, 2015 ⚡ Analysis available
★★★ Why is the Vary header essential when serving content differentiated by user-agent?
If you are using a single site with user-agent detection to serve different versions based on browser type, make sure your server uses the user-agent based Vary HTTP header to inform Googlebot of the ...
Apr 02, 2015 ⚡ Analysis available
★★★ Should you really redirect to the desktop version when the mobile page doesn't exist?
It's essential to configure redirects correctly so that mobile users are directed to the appropriate version of the page when it exists. If a mobile page is not available, it's better to redirect to t...
Apr 02, 2015 ⚡ Analysis available
★★★ Why do incorrect mobile redirects sabotage your Google ranking?
Avoid incorrect redirects that lead users to irrelevant pages instead of the specific mobile version of the page they requested. This creates a poor user experience, and Google may display a notificat...
Apr 02, 2015 ⚡ Analysis available
★★ Should you really offer a mobile/desktop toggle link on your site?
If you have two versions of your site, give users the option to voluntarily switch between the mobile version and the desktop version. This can be done by adding a link in the footer of the site pages...
Apr 02, 2015 ⚡ Analysis available
★★★ Does mobile-first really work page by page or site by site?
Ranking for mobile compatibility is evaluated at the level of each page, not for the entire site. This means that each page is individually assessed for its mobile compatibility....
Apr 02, 2015 ⚡ Analysis available
★★ How can incorrect redirects sabotage your SEO without you knowing it?
Use Google Webmaster Tools to identify and correct incorrect redirects that harm user experience. This tool helps you pinpoint exactly where these redirects occur on your website....
Apr 02, 2015 ⚡ Analysis available
★★★ Do Google's skip redirects really help you save crawl budget?
When the canonical is correctly set up, Google can execute 'skip redirects', saving users time and resources for the server by redirecting directly to the appropriate version of the resource without i...
Apr 02, 2015 ⚡ Analysis available
★★★ What is the minimum button size Google really requires for your ranking?
To ensure a good user experience on mobile, primary buttons must have a minimum size of 7 mm. Secondary buttons or links can be smaller, but must be spaced at least 5 mm apart....
Apr 02, 2015 ⚡ Analysis available
★★★ Is a 16px font size on mobile really compulsory for SEO?
It is advisable to use a base font size of 16 pixels to make text readable on mobile devices, with a default line height set to 1.2em for improved readability....
Apr 02, 2015 ⚡ Analysis available
★★★ Why does Googlebot need access to your CSS and JavaScript to properly index your site?
Make sure that the robots.txt file does not block access to the CSS and JavaScript files necessary for rendering the page, so that Googlebot can display it as a user would see it....
Apr 02, 2015 ⚡ Analysis available
★★★ Should you really serve the exact same content to Googlebot as you do to users?
Do not detect user agents to show different content to Googlebot. Provide them the same user experience as real users to avoid violating Google’s rules....
Apr 02, 2015 ⚡ Analysis available
★★★ Is mobile compatibility a must for ranking with Google's mobile-first indexing?
It is essential to make your site mobile-friendly to rank well in mobile search results. Google will implement a ranking change for mobile search results on April 21....
Mar 26, 2015 ⚡ Analysis available
★★★ What is the minimum size Google recommends for clickable areas on mobile?
Touch targets on a mobile site should have a minimum width and height of 7 millimeters for frequently used elements, and at least 5 millimeters of spacing between touch targets to avoid touch errors o...
Mar 26, 2015 ⚡ Analysis available
★★★ Why does Google enforce a minimum font size of 16px on mobile?
The default font size should be 16 CSS pixels to ensure readability on mobile devices. The line spacing should be 1.2 em to enhance readability, and it's crucial to check whether CSS tools do not alte...
Mar 26, 2015 ⚡ Analysis available
★★★ Why does blocking CSS and JavaScript in robots.txt hurt your mobile crawling?
Make sure your robots.txt file allows Googlebot to crawl the CSS and JavaScript content. This enables Google to render your page like a user and verify its mobile compatibility....
Mar 26, 2015 ⚡ Analysis available
★★★ Has mobile compatibility really become an essential ranking factor?
Starting April 21, mobile friendliness will be a significant ranking factor. If your site is optimized for smartphones, it will be more likely to appear prominently in mobile search results....
Mar 24, 2015 ⚡ Analysis available
★★★ What really makes a site mobile-friendly in Google’s eyes?
A site is considered mobile-friendly if links and buttons are not too close together, the font size is readable, the viewport tag is correctly configured, and there is no unreadable content such as Fl...
Mar 24, 2015 ⚡ Analysis available
★★★ Can Google's mobile-friendly tool really diagnose all your mobile issues?
To check if your site is mobile-friendly, you can use the tool at g.co/mobilefriendly or consult the mobile usability report in Google Webmaster Tools, which will indicate specific errors to correct....
Mar 24, 2015 ⚡ Analysis available
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