Google

★★★ Do campaign tags really impact the canonicalization of your URLs?

Google often combines URLs with standard parameters, such as campaign tags, into a single canonical page by detecting them as identical, but it is recommended to use rel='canonical' or 301 redirects t...

Nov 14, 2012 ⚡ Analysis available

★★★ Is the URL Parameters Tool in Search Console really effective for managing crawl budget?

Google provides a free tool in Search Console that allows you to define the importance of URL parameters, helping to either ignore them or take them into account based on their relevancy to the conten...

Nov 14, 2012 ⚡ Analysis available

★★★ Do sitewide backlinks really count as just one link?

From an algorithmic perspective, Google can count sitewide backlinks as one link, even if there are multiple links from the same domain, because they efficiently compress these links. However, this do...

Nov 13, 2012 ⚡ Analysis available

★★ Can irrelevant sitewide links really lead to a manual penalty on your site?

Although sitewide links can be natural, if they are deemed off-topic, commercial, or spammy, they can attract the attention of analysts, who may then decide not to trust the outgoing links from these ...

Nov 13, 2012 ⚡ Analysis available

★★★ Is it true that Google will penalize your guest blogging?

Google is ready to take action if it observes low-quality or spammy guest blogging practices. This includes publishing low-quality articles. It is important not to use guest blogging as the primary li...

Nov 12, 2012 ⚡ Analysis available

★★★ Can the Fetch as Googlebot tool really retrieve your HTTPS pages?

Google states that the 'Fetch as Googlebot' tool in Webmaster Tools does indeed allow the retrieval of HTTPS pages, provided the website owner has proven control over the specific HTTPS page. It is ne...

Nov 05, 2012 ⚡ Analysis available

★★★ Subdomain or Subdirectory: Does Google really make a difference for your SEO?

For Google, there is no significant difference between using subdomains and subdirectories to structure a site. It depends on what is easier for you to set up, based on your content management system ...

Oct 31, 2012 ⚡ Analysis available

★★★ Should you still use subdomains to boost your visibility in SERPs?

Historically, Google limited the number of results per host, which favored the use of subdomains to multiply results on a page. However, this method was abused, and Google modified its algorithm to co...

Oct 31, 2012 ⚡ Analysis available

★★★ Do human evaluators really impact Google rankings?

Human quality evaluators do not directly modify our algorithm. They provide feedback to assess whether the results of a new algorithm, such as Panda, meet our expectations. Their preferences for a set...

Oct 30, 2012 ⚡ Analysis available

★★ Do Google's human evaluator guidelines really contain everything you need to know about ranking?

The guidelines provided to human evaluators are based on common sense and generally do not contain surprises. They help identify navigation pages, relevant and irrelevant sites, as well as spam. These...

Oct 30, 2012 ⚡ Analysis available

★★★ Does AdWords really boost your organic ranking on Google?

Google asserts that buying AdWords ads does not offer any algorithmic advantage in organic search results. AdWords clients do not receive special treatment or specific advice for organic SEO through t...

Oct 29, 2012 ⚡ Analysis available

★★★ Are review requests without manual action really overlooked by Google?

When a review request is submitted and it does not concern a manual action from the spam fighting team, it is automatically closed and not reviewed by a human....

Oct 24, 2012 ⚡ Analysis available

★★★ Who really reads your reconsideration requests in Google Search Console?

All other types of reconsideration requests that are not automatically closed are fully read by real people. However, the responses may not contain much detail....

Oct 24, 2012 ⚡ Analysis available

★★★ Can you really submit a Google reconsideration request multiple times after making changes?

Webmasters can resubmit a reconsideration request after making significant changes to their site, especially if Google previously identified issues....

Oct 24, 2012 ⚡ Analysis available

★★★ Why does Google refuse to reveal a quantified SEO score for your site?

Google does not want to provide precise scores or a quality check calculator for SEO because it would encourage people to manipulate algorithms for better rankings. The goal is to prevent abusive beha...

Oct 23, 2012 ⚡ Analysis available

★★★ Do you really get notified if Google manually penalizes you?

Google sends notifications for 99.9% of manual actions on web spam. This informs webmasters of potential issues with their site when human intervention is deemed necessary....

Oct 23, 2012 ⚡ Analysis available

★★★ Why does Google prioritize 'productive' optimization over efficiency?

Google aims to provide information and tools, like those available in Webmaster Tools, to help webmasters and agencies optimize their sites in a productive manner, without promoting spam....

Oct 23, 2012 ⚡ Analysis available

★★★ Does proper content citation really prevent duplicate content penalties?

If you cite correctly using a blockquote and a link to the original source, you are unlikely to encounter duplicate content issues. However, including an entire article without original content can af...

Oct 22, 2012 ⚡ Analysis available

★★★ Should you really stop analyzing your link profile if you're clean?

If you haven't engaged in suspicious practices such as link buying or linkwheels, there's no need to spend time analyzing and cleaning your link profile....

Oct 18, 2012 ⚡ Analysis available

★★★ How can sorting backlinks chronologically help clean up a manual penalty?

If you've received a warning for unnatural links, it might be wise to download your links sorted by date and examine those that are problematic....

Oct 18, 2012 ⚡ Analysis available