SEO statements by Google

★★ Why does Google require shareable URLs to always serve the same content?

SEO best practices include creating shareable URLs that serve consistent information in the same language, regardless of the user's IP address or language preferences, which promotes indexing by searc...

Oct 01, 2013 ⚡ Analysis available

★★★ Should you really avoid using nofollow on your internal links?

For internal links, meaning links from one page to another within the same site, it is generally recommended not to use the rel="nofollow" attribute. This allows PageRank to flow freely and helps Goog...

Sep 30, 2013 ⚡ Analysis available

★★★ Should you really nofollow login pages and terms and conditions?

Using rel="nofollow" on login pages or pages considered less important, such as terms and conditions pages, generally does not harm, as it does not prevent Googlebot from exploring them. However, it i...

Sep 30, 2013 ⚡ Analysis available

★★★ Should you really apply rel="nofollow" to all unreliable external links?

For outgoing links to external sites, particularly in comment sections where users may post links, it is advisable to use the rel="nofollow" attribute. This helps to prevent abuses where spammers may ...

Sep 30, 2013 ⚡ Analysis available

★★★ Does invalid HTML really hurt your Google ranking?

Google does not penalize websites with invalid HTML code, as this would negatively impact search quality, given the large number of invalid pages. Google primarily examines the quality and relevance o...

Sep 25, 2013 ⚡ Analysis available

★★★ Is Panda's integration into indexing something to worry about with monthly updates?

Panda is now integrated into Google's main indexing process. This means that Panda updates no longer occur through separate data pushes each month; instead, they are part of the continuous indexing fl...

Sep 11, 2013 ⚡ Analysis available

★★★ How can you truly escape Panda without resorting to cookie-cutter solutions?

For sites potentially affected by Panda, the main objective is to ensure that the content is high quality, original, and useful to users. Sites should avoid derivative, duplicate, or low-value content...

Sep 11, 2013 ⚡ Analysis available

★★★ Can nofollow links really hurt your site's SEO?

Links marked as no-follow generally cannot harm your site from an algorithmic standpoint because these links are excluded from the link graph when our systems crawl the web....

Sep 09, 2013 ⚡ Analysis available

★★★ Can nofollow links really trigger a manual spam penalty?

There is an exception where, even if the links are nofollow, a manual spam action could be taken if a widespread usage is deemed deceptive or manipulative, such as mass comment spam....

Sep 09, 2013 ⚡ Analysis available

★★★ Why is Google threatening to penalize automatically generated pages?

Google is ready to take steps against sites that automatically generate pages without added value. This includes pages that capture search queries and display results with no useful content, often acc...

Sep 04, 2013 ⚡ Analysis available

★★★ Why does Google remain silent on the 5000 weekly reconsideration requests?

Google faces a scaling challenge in providing personalized support to webmasters because there are 250 million domain names and about 5,000 reconsideration requests each week. Google’s priority is to ...

Aug 28, 2013 ⚡ Analysis available

★★★ Why does Google refuse to personalize responses to reconsideration requests?

Google's reconsideration request process generates automated responses like 'yes, it's okay', 'no, there’s more work to be done', or 'we have processed your request.' Although there are experiments ai...

Aug 28, 2013 ⚡ Analysis available

★★★ Does loading speed truly matter the same on mobile and desktop?

The loading speed factor is applied in the same way for searches on mobile and desktop. It is not more important on mobile, although mobile user experience is significantly affected by loading speed....

Aug 21, 2013 ⚡ Analysis available

★★★ Should you really add nofollow to all the links embedded in your widgets?

Widgets and infographics can be subject to abuse by embedding links for search engine manipulation purposes. Google recommends adding the 'rel="nofollow"' attribute to links embedded in widgets to pre...

Aug 12, 2013 ⚡ Analysis available

★★★ What does Google really mean by 'thin content' and how can you avoid it?

Google defines 'thin content with little or no added value' as content that does not provide enough value to users. This type of content includes doorway pages, shallow affiliates, and thin syndicatio...