What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
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★★★ Should you really prefer a 302 over a 301 for mobile redirects?
For redirects from desktop sites to mobile sites, Google recommends using the HTTP status code 302 instead of 301. While both are acceptable for indexing, 302 is preferred to avoid issues with incorre...
Jan 20, 2014 ⚡ Analysis available
★★★ Should you create a new Search Console account after every manual penalty?
Reconsideration requests in case of penalties are handled on a site-by-site basis, rather than by user account. There is no need to create a new account for each site....
Jan 20, 2014 ⚡ Analysis available
★★★ How can you make the most of Search Console data to optimize mobile performance?
Google Webmaster Tools provide enhancements to make the analysis of search queries more accessible, including more precise data presentation for mobile sites and search query displays in the browser r...
Jan 20, 2014 ⚡ Analysis available
★★ Why is submitting a reconsideration request without fixing issues doomed to fail?
It is crucial to address the issues that led to a penalty before submitting a new reconsideration request. Submitting a request without remedying the underlying problems will result in a rejection....
Jan 20, 2014 ⚡ Analysis available
★★ Why does Google launch certain features on one domain but not on another?
Currently, some features like the local carousel are available on Google.com for queries in Japanese, but there is no official date for their rollout on Google.co.jp....
Jan 20, 2014 ⚡ Analysis available
★★★ Should you really use the canonical tag to manage temporary duplicated content?
Google recommends using the rel="canonical" tag to manage temporary duplicated content, designating the preferred URL that PageRank should be directed to. This clearly indicates which is the main vers...
Jan 08, 2014 ⚡ Analysis available
★★★ Can duplicate content really push your site into the spam zone?
If a site systematically publishes duplicate content in an abusive, misleading, or manipulative manner, Google reserves the right to consider it spam and take appropriate action....
Dec 16, 2013 ⚡ Analysis available
★★ Is duplicate content really a problem for SEO?
The presence of duplicate content, such as terms and conditions in different versions, is common and should not be a concern as long as it is not excessively used to reproduce identical text en masse....
Dec 16, 2013 ⚡ Analysis available
★★★ How does Google penalize mobile pages that trap users?
Google has announced downgrades in smartphone search rankings for web pages that offer a poor search experience, such as unwanted redirects or infinite loops....
Dec 10, 2013 ⚡ Analysis available
★★★ How does a one-second delay on mobile really destroy your conversions?
Mobile site performance is crucial because an additional second of delay can lead to a significant drop in page views, an increase in bounce rate, and a decrease in conversions. Users are less likely ...
Dec 10, 2013 ⚡ Analysis available
★★★ Why does mobile latency kill your engagement even with a fast site?
Unlike desktop connections, mobile networks require at least 0.5 seconds to establish a connection with the server, which can distract users if total latency exceeds one second....
Dec 10, 2013 ⚡ Analysis available
★★★ Can Google Analytics really diagnose the slowness of your mobile pages?
The Google Analytics tool, through the Site Speed feature, allows you to identify slow pages on a mobile site and receive improvement suggestions based on performance best practices....
Dec 10, 2013 ⚡ Analysis available
★★★ How can you quickly enhance your site's mobile speed with a few prioritized actions?
Quick improvements to mobile performance include enabling compression, minifying resources, using asynchronous scripts, and avoiding unnecessary redirects....
Dec 10, 2013 ⚡ Analysis available
★★ Why are your images slowing down the mobile speed of your site?
Image optimization, through lossless compression and adapting to mobile size, is crucial because images account for 65% of mobile web data, which can significantly affect download times....
Dec 10, 2013 ⚡ Analysis available
★★ Should you really compare your mobile site speed with that of your competitors?
Comparing the speed of your mobile site with that of competitors, particularly through visual performance tests like WebPageTest.org, can serve as an additional motivation to implement improvements....
Dec 10, 2013 ⚡ Analysis available
★★★ Why do mobile users expect faster loading times than on desktop?
Mobile users expect websites to load as quickly or faster than on a desktop computer, despite mobile network latency....
Dec 10, 2013 ⚡ Analysis available
★★★ How can you decode mobile search intent to enhance your SEO strategy?
It is possible to understand mobile user intent by analyzing their search queries, which can be informational, transactional, or navigational....
Dec 10, 2013 ⚡ Analysis available
★★★ Are Your Mobile Metrics Misleading You When Measured Like Desktop Metrics?
User behaviors and intentions can differ between mobile and desktop. It's important to track mobile micro-conversions, such as phone calls or store locator interactions, in addition to traditional con...
Dec 10, 2013 ⚡ Analysis available
★★★ How does the number of steps in the user journey affect mobile conversion rates?
To enhance mobile conversion rates, simplify and optimize the workflow by reducing the number of steps, ensuring page relevance, and lowering the interaction cost for users....
Dec 10, 2013 ⚡ Analysis available
★★ Why does Google encourage user studies to decode mobile intent in SEO?
To better understand the intent of mobile users, it can be helpful to conduct user studies or offer surveys, provided that they do not interrupt the user workflow....
Dec 10, 2013 ⚡ Analysis available
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