What does Google say about SEO? /

Official statement

Use a sitemap to automatically notify Google about new pages. It’s a recommended URL submission method.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 30/06/2021 ✂ 13 statements
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📅
Official statement from (4 years ago)
TL;DR

Google recommends using sitemaps to automatically notify about new pages. It's an effective method for URL submission. In practice, this facilitates quick indexing of content and optimizes visibility.

What you need to understand

What is a sitemap and why is it essential? <\/h3>

A sitemap is an XML file that lists the pages of a website, making it easier for Google’s bots to work. It instantly informs about new URLs. Without a sitemap, indexing relies on natural crawling, which can be inconsistent.<\/p>

  • Speeds up indexing<\/li>
  • Enhances visibility of new pages<\/li>
  • Helps track crawling errors<\/li><\/ul>

    How does submission via sitemap work? <\/h3>

    By submitting a sitemap in Google Search Console, you tell Google which pages to crawl. This is crucial for sites with complex structures or frequent updates.<\/p>

    • Optimization for dynamic sites<\/li>
    • Reduces the risk of unindexed pages<\/li><\/ul>

SEO Expert opinion

Is this statement consistent with observed practices? <\/h3>

Yes, sitemaps are a recognized tool for optimizing indexing. Google's statement affirms a common practice. That said, their effectiveness depends on the quality of the file. A poorly constructed sitemap can lead to crawl errors.<\/p>

What nuances should be added? <\/h3>

A sitemap does not guarantee page indexing; it accelerates it. It’s crucial to enhance the quality of content and backlinks to optimize indexing. Moreover, simply submitting a sitemap is no assurance of ranking in the SERPs.<\/p>

Sitemaps should not replace a solid internal linking strategy.<\/div>

Practical impact and recommendations

What should you do practically? <\/h3>

Every site should have an updated sitemap. The key is its simplicity and clarity. Populate it with prioritized and properly structured page URLs. This requires regular maintenance, especially for fast-evolving sites.<\/p>

  • Create and maintain an XML sitemap<\/li>
  • Submit it in Google Search Console<\/li>
  • Regularly check for crawling errors<\/li><\/ul>
    Optimizing your sitemap is key for quick indexing. Consider the help of a specialized agency for personalized follow-up.<\/div>

❓ Frequently Asked Questions

Un sitemap garantit-il l'indexation de toutes les pages ?
Non, il facilite l'indexation mais ne la garantit pas. La qualité du contenu et des backlinks reste primordiale.
À quelle fréquence mettre à jour un sitemap ?
Mettez-le à jour chaque fois que de nouvelles pages importantes sont publiées ou modifiées.
Comment vérifier si les pages du sitemap sont indexées ?
Utilisez Google Search Console pour surveiller l'état de l'indexation et identifier les pages non indexées.

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